You will be redirected back to your article in seconds

Shonda Rhimes’ Latest Project Seeks to Challenge Beauty Stereotypes

Shonda Rhimes is teaming up with beauty brand Dove to launch a new program that aims to build sisterhood, conversation, and collaboration between women and girls.

The showrunner celebrated the launch of Girl Collective with an event in Los Angeles this month that also drew musician SZA and transgender activist Jazz Jennings as panelists. Rhimes, who has been the Dove “chief storyteller” for the past two years, says it was important for her to participate in a forum that would give women a chance to share their own stories and struggles, while working to redefine notions of beauty and acceptance.

attends Dove's Launch of "Girl Collective" - The First Ever Dove Self-Esteem Project Mega-Event on October 6, 2018 in Los Angeles, California.

While Dove is known for their line of bath and body products, the company has also stepped up efforts to challenge beauty stereotypes through its Self Esteem Project, which launched in 2004. Girl Collective will offer conversation forums, mentorship, and training materials for teachers, parents, and students to start tackling issues like body image, bullying, and sexuality.

Known for creating female-driven shows like “Scandal,” “Grey’s Anatomy,” and “How to Get Away With Murder,” Rhimes says she wants to encourage women and girls to remember that they are “the main character of their own story,” and that they should “claim their power and begin defining beauty for themselves.”

“Six in 10 girls believe that to do well in life, they have to look a certain way and that just shouldn’t be,” says Rhimes. “I’m proud to be a part of this remarkable community which illustrates the magic we can unlock when we work together to inspire change and build confidence.”

“We launched the Dove Self Esteem Project in 2004 with the intent of helping the next generation develop a positive relationship with beauty and provide parents and mentors the resources to impact the self-esteem of the girls in their lives,” adds Dove director of marketing Amy Stepanian. “With Girl Collective, we’re excited to offer an always-on, evolving resource for real women and girls to explore the issues that inhibit self-esteem, and collaborate to find solutions and inspire one another.”

In addition to SZA and Jennings, inaugural members of the Girl Collective group include the intimate apparel brand Aerie and the all-female dance troupe Syncopated Ladies.

Rhimes, who signed a multi-year development deal with Netflix last year, is also an ambassador for Dove’s Real Beauty Productions, which produces short films and campaigns with the goal of giving women a chance to see themselves represented in media and culture.

VarietySPY editorial products are independently selected. If you buy something through our links, PMC may earn an affiliate commission.

More Biz

  • Johnny Depp

    Johnny Depp Faces Trial Next Week Over Location Manager's Assault Suit

    Johnny Depp is expected to appear in a Los Angeles courtroom next week for a trial on a lawsuit alleging that he punched a location manager during the 2017 shoot for “City of Lies.” Gregg “Rocky” Brooks alleges that Depp hit him twice in the side after Brooks advised him that the production would have [...]

  • Stranger Things Season 3

    Netflix Undershoots U.S. Subscriber Adds for Q3, Beats Profit Forecast

    Netflix fell slightly short of its U.S. subscriber forecast in the third quarter — and projected lower Q4 subscriber growth than Wall Street was expecting as competition looms from Apple and Disney. Still, the company reported solid gains, announcing a Q3 record for paid subscriber additions and revenue, and handily topped analyst forecasts for profit. [...]

  • Despacito Luis Fonsi Daddy Yankee

    'Despacito' Tops Vevo's Most-Watched Videos of the Past Decade Chart

    In celebration of its 10-year anniversary, Vevo today announced its Top 10 lists of the decade’s most-watched music videos. Not surprisingly, the Most-Watched Music Video accolade goes to Luis Fonsi’s “Despacito” (featuring Daddy Yankee), with 6.4 billion views since its release in early 2017. The second most-viewed video is Mark Ronson’s “Uptown Funk” (featuring Bruno [...]

  • MoviePass card

    MoviePass Accused of Contract Breach by Oasis Ventures

    Oasis Ventures Entertainment, a Dubai-based investment fund, sued MoviePass on Monday, alleging that the loyalty-card company stole film titles to create its film unit. Oasis has had a joint venture with action movie producers Randall Emmett and George Furla since 2013. In 2018, Emmett Furla Oasis went into business with Helios and Matheson Analytics, the [...]

  • The Laundromat Netflix

    'Panama Papers' Attorneys Sue Netflix to Block Release of 'The Laundromat'

    The lawyers at the heart of the “Panama Papers” scandal have filed a federal suit seeking to block Netflix from releasing “The Laundromat,” the Steven Soderbergh film that stars Meryl Streep. Jurgen Mossack and Ramon Fonseca, the principals of Mossack Fonseca, allege that the film defames them and uses their firm’s logo without authorization. In [...]

  • Reese Witherspoon Kerry Washington Ryan Reynolds

    Market for Package Deals and Original Ideas Heats Up Ahead of Platform Launches

    Practically every studio in town wanted it, but in the end it was Apple that swept in to nab the reinterpretation of “A Christmas Carol” with Will Ferrell and Ryan Reynolds. To buy the highly coveted package, the tech giant was willing to shell out more than $60 million to the stars and the film’s [...]

More From Our Brands

Access exclusive content