×
You will be redirected back to your article in seconds

‘Shark Tank’ Gives Boost to Latest Product: Itself

Oprah Winfrey has her own magazine. So do Dr. Oz, the Food Network and HGTV. Now the ABC program “Shark Tank” is the latest TV creation to test the concept.

Hearst Magazines, the publisher behind those aforementioned periodicals, is releasing a limited-edition “bookazine” celebrating a decade of the reality show in which young entrepreneurs hope to spark their fortunes by introducing a new product or service to a coterie of “sharks,” or bootstrapping business executives.  The group has included include billionaire Mark Cuban; real-estate mogul Barbara Corcoran; “Queen of QVC” Lori Greiner; technology innovator Robert Herjavec; fashion and branding expert Daymond John; and venture capitalist Kevin O’Leary.

Hearst is printing 210,000 copies of “Inside The Shark Tank,” says Jacqueline Deval, vice president and publisher of Hearst Books. The product will be available at retail stores and newsstands from November 27 until February 25.

Many magazine publishers dabble in this business, as anyone who has spotted a tribute to a famous author or musician from a popular magazine title on newsstands might tell you. Many of these publications use clips from magazines’ vast archives as the basis for the creation. Hearst commissioned original content to fill pages, and placed the spotlight on a media property with which it has not been previously aligned (Sony, however, is also the producer of Dr. Oz’s syndicated program and Hearst publishes his “Good Life” magazine).

“There are a lot of great takeaways from this magazine,” says Holly Jacobs, executive vice president of reality and syndication programming at Sony Pictures Television, the series’ producer, in an interview. “Even if you haven’t watched ‘Shark Tank,’ I think you’d be fascinated to hear about the trials and tribulations” of the entrepreneurs who flock to it.

The concept for the 100-page publication came from Hearst executives. Ryan D’Agostino, the editor in chief of Hearst’s Popular Mechanics, came up with the idea that spurred Hearst to approach Sony and ABC. “It’s driven by these six large chapters. Each one is about one of the Sharks – how they came up in the business world. their business philosophy, advice, tips for making a pitch or having a good idea. We had these really great anchor chapters and then we could pepper it with some interstitials from the first nine seasons,” he explained.

Hearst is printing 210,000 copies of the publication, says Jacqueline Deval, vice president and publisher of Hearst Books. The product will be available at retail stores and newsstands from November 27 until February 25.

Sony’s Jacobs says the company has some hopes that the special tribute might evolve into something more regular – a magazine that uses “Shark Tank” to explore business dreams. She says the show puts a spotlight on “mom-preneurs,” “kid-preneurs” and dozens of people whose products have now become easily recognizable brands and have created jobs for hundreds of people over ten years: “It would be great to describe everyday people and families who have had a dream to start a business from scratch.”

 

More TV

  • A Man Walks Into the Cnn

    CNN Seeks 'Both Sides' Balance but Spurs Criticism From All Sides (Analysis)

    In a time when news viewers are splintering around partisan leanings, CNN is proving to be a uniter, not a divider: people from both sides of the political aisle are eager to criticize its business decisions and news coverage. The one-time plain vanilla network can’t win for losing as it tries to achieve an elusive [...]

  • Karl Lagerfeld'Lagerfeld Confidential' Photocall at the

    Karl Lagerfeld Remembered at Costume Designers Guild Awards

    The death of fashion and costume designer Karl Lagerfeld cast somewhat of a shadow over the usually jubilant Costume Designers Guild Awards — the only award show where clothes literally steal the spotlight away from actors — which was held at the Beverly Hilton on Tuesday night. Here it was obvious that Lagerfeld’s impact on [...]

  • Ramon Rodriguez

    NBC Drama Pilot 'Prism' Adds Ramon Rodriguez

    Ramon Rodriguez has joined the NBC legal drama pilot “Prism” in a lead role, Variety has learned. “Prism” is an exploration of a murder trial in which every episode is told through the perspective of a different key person involved. Each new version of the facts ratchets up the mystery and the suspense, calling into question [...]

  • Rob Lowe TCA

    Rob Lowe Talks About Life in Boston (England) and His New British Cop Show 'Wild Bill'

    Before shooting his new series “Wild Bill” for Britain’s ITV, Rob Lowe had no idea there was a Boston in England – which the U.S. city in Massachusetts is actually named after. “Wild Bill” is currently in production in the original Boston, in eastern England, and Lowe, appropriately enough, plays a fish out of water [...]

  • ABC-Oscar-Game

    ABC to Launch Oscars Live Play-Along Game With $50,000 Grand Prize

    ABC is hoping to drive viewers to its host-less telecast of the 91st Academy Awards on Sunday by dangling the promise of cold, hard cash to one lucky winner. The broadcaster is launching “The Official Oscar Game,” a live game that will let viewers play along in real time during the awards presentation. The game’s [...]

  • Desus and Mero

    Desus & Mero Are Doing Late-Night Their Own Way

    It wasn’t too long ago that Desus Nice and The Kid Mero were living their lives as Daniel Baker and Joel Martinez, two bored Bronx guys throwing jokes on Twitter about their frustrating jobs. But six years after joining forces, they’re poised to crash the overwhelmingly monochrome late-night talk-show party with their wicked wit, supreme [...]

  • Norah O'Donnell

    CBS Mulls Changes to 'CBS Evening News,' Eyes Norah O'Donnell for Anchor Slot (EXCLUSIVE)

    CBS News is considering making significant changes to its flagship “CBS Evening News,” according to four people with knowledge of the talks, part of a top-down look at the news division by incoming president Susan Zirinsky. Executives are considering putting “CBS This Morning” anchor Norah O’Donnell in the lead role of its evening-news broadcast, these [...]

More From Our Brands

Access exclusive content