×
You will be redirected back to your article in seconds

‘Sabacc’ Trademark Holder Sues Lucasfilm and Denny’s

The game-maker that holds the trademark to “Sabacc” sued Lucasfilm on Monday, blasting the company for using the game in its promotion for “Solo: A Star Wars Story.”

Sabacc is a card game that was referenced in the “Star Wars” novels. In an interview with Entertainment Weekly in February, Donald Glover revealed that his character, a young Lando Calrissian, would be playing the game in the film.

Ren Ventures has been fighting with Lucasfilm over ownership of the “Sabacc” trademark since May 2017. Though Lucasfilm has trademarked a great many Star Wars names, characters and phrases over the years, Sabacc remained in the public domain until 2015. In that year, Ren Ventures began selling a mobile game called Sabacc and applied for a trademark. The trademark was registered, without objection, the following year. Lucasfilm subsequently challenged the trademark. In December, it filed a federal suit which remains pending.

Ren Ventures seeks to force Lucasfilm to remove all mention of Sabacc from its marketing materials. The company takes particular exception to a promotional partnership with Denny’s, in which the restaurant chain offers collectible trading cards based on the Sabacc game. Ren Ventures goes so far as to sue Denny’s as well as Collider, the outlet that first published the Denny’s TV ad.

“Defendants’ unauthorized use of the term ‘Sabacc’ to refer to a playing-card game in a nationwide advertising campaign for an upcoming film is likely to cause consumer confusion as to the source and/or origin of Plaintiffs’ pre-existing playing-card game,” the lawsuit alleges.

Lucasfilm and its attorneys did not immediately respond to a request for comment.

Sabacc Ren by gmaddaus on Scribd

More Biz

  • Jennifer Lawrence Harvey Weinstein

    Harvey Weinstein Bragged of Sex With Jennifer Lawrence, Lawsuit Claims

    Harvey Weinstein was hit with a lawsuit Friday from an actress who claims he forcibly performed oral sex on her, repeatedly masturbated in front of her, and threatened to harm her career if she objected. According to the suit, Weinstein pushed her to the ground during a meeting in his office in 2013. He then [...]

  • Times Up Hollywood

    Time's Up Entertainment Announces New Industry Mentoring Initiative

    Time’s Up Entertainment, an affiliate of the Time’s Up coalition of women across industries working to improve workplace safety, has announced the “Who’s in the Room” industry mentoring initiative. The program’s goal is to increase the presence of people of color from diverse backgrounds in the entertainment industry’s executive ranks. Funded by a $500,000 grant from [...]

  • Tom Cruise as Ethan Hunt in

    Paramount Inks Deal for Theme Park in South Korea

    Paramount Pictures has announced a deal to install a studio-branded theme park in an entertainment resort being developed in South Korea. The agreement was struck between Paramount and Mohegan Gaming & Entertainment, which owns the Inspire Integrated Entertainment Resort in the South Korean city of Incheon. Mohegan has invested KRW 2.8 trillion ($2.4 billion) in [...]

  • Davan Maharaj Mel Gibson

    L.A. Times Publisher's Lawyer Was Accused of Extorting Mel Gibson

    The attorney who negotiated a $2.5 million exit package for L.A. Times publisher Davan Maharaj was previously accused of using secret recordings to extort actor Mel Gibson. Surreptitious recordings also figure in the Maharaj case. NPR reported on Wednesday that Maharaj taped Tronc chairman Michael Ferro. According to the report, Ferro was heard on the [...]

  • 'Blurred Lines' Suit Ends With $5

    'Blurred Lines' Suit Ends With $5 Million Judgement Against Robin Thicke, Pharrell Williams

    After five years, the legal battle over the copyright of the Robin Thicke’s 2013 hit “Blurred Lines” has ended, with Marvin Gaye’s family being awarded a final judgment of nearly $5 million against the song’s primary writers, Robin Thicke and Pharrell Williams, according to CNN and other reports. The pair were accused of copyright infringement [...]

  • WME Veteran Ari Greenburg Promoted to

    WME Veteran Ari Greenburg Promoted to President of Talent Agency

    WME veteran Ari Greenburg, one of the original Endeavor staffers who helped build the talent agency that became an industry powerhouse, has been promoted to president. Greenburg will oversee all daily operations across WME and its offices in Beverly Hills, New York, Nashville, London and Sydney. The promotion recognizes the role that Greenburg has played [...]

More From Our Brands

Access exclusive content