×
You will be redirected back to your article in seconds

RCA Records Promotes Val Pensa to Senior VP of Pop/Rock Marketing

Val Pensa has been promoted to Senior Vice President of Pop/Rock Marketing, RCA Records, the company announced today. Pensa previously held the role of Vice President of Marketing and will remain in the New York headquarters.

During her tenure as a product manager, Pensa has directed successful campaigns for artists including Britney Spears, Tinashe, Cam, Grace, Kygo, Snakehips and more. She also led the marketing campaign for Sia’s multi-platinum albums “1,000 Forms of Fear” and “This is Acting,” and recently played a key role in the launch of Backstreet Boys’ comeback single, “Don’t Go Breaking My Heart.”

In addition to her active roster, Pensa will be spearheading campaigns for Pink, Miley Cyrus, Pentatonix and Zayn.

She is a three-time Clio Award winner for her marketing campaign for Sia’s “Chandelier.”

Pensa began her career as an intern at RCA Music Group as well as a job at WKCI-FM New Haven.  After that, Pensa held an assistant position at J Records and became the sole marketing director at A&M/Octone Records where she worked with Maroon 5.  Pensa then made her way back to the RCA Records fold in the digital marketing department.

Carolyn Williams, the label’s newly promoted EVP of Marketing, comments: “Val is impressive not only due to her A+ execution but also for her limitless passion for our artists. She has enjoyed many stand out moments in her career at RCA and I’m looking forward to her next chapter.”

Pensa comments: “I am incredibly grateful to Peter Edge, John Fleckenstein, Joe Riccitelli and Carolyn Williams for this amazing opportunity.  I have been lucky enough to call RCA my home for the majority of my career and I am thrilled to continue to work in an environment that nurtures creativity, innovation and artist development.”

More Music

  • Harry Connick Jr.

    Harry Connick Jr. Swears Off Super Bowl After Saints Defeat

    Tempers flared during today’s NFC championship game between the New Orleans Saints and Los Angeles Rams at the Super Dome after a controversial non-call on a potential pass interference penalty and head-to-head hit by L.A. defensive back Nickell Robey-Coleman, who slammed into Saints pass receiver  Tommylee Lewis on a crucial third-down play. The ref’s decision [...]

  • Editorial use only. No merchandising.Mandatory Credit:

    Lady Gaga Slams Government Shutdown, Mike Pence at Vegas Residency

    Lady Gaga took a short break from singing “Million Reasons” at her Saturday performance of “Enigma” in Las Vegas to slam the president for the continued government shutdown. While sitting at the piano for her performance, Gaga broke into a takedown of the government shutdown and Vice President Mike Pence, who has been in the [...]

  • maggie rogers

    Album Review: Maggie Rogers' 'Heard It in a Past Life'

    Maggie Rogers earned one of those very rare “Saturday Night Live” slots in which a musical guest is booked onto the show well in advance of her major label debut album’s release — two and a half months prior, in this case. And the scrutiny of such an appearance is not always pretty. Rogers’ “SNL” [...]

  • iHeartRadio Alter Ego Review

    Concert Review: Muse, Weezer, the Killers Rock iHeartRadio Alter Ego 2019

    iHeartRadio’s Alter Ego — a multi-band bill that serves to showcase some of the biggest names in alternative rock — is a relatively new creation, but clearly one that’s been embraced by radio listeners in the greater Los Angeles area who filled the Forum on a Saturday night. Twenty-One Pilots, the Revivalists, Rise Against, Bishop [...]

  • BURBANK, CALIFORNIA - JANUARY 18: (EDITORIAL

    Dax Shepard, Bobby Bones, 'Breakfast Club' Among iHeartRadio Podcast Awards Winners

    iHeartRadio launched its first ever Podcast Awards on Friday (January 18) in Los Angeles. Among the winners in 22 categories were “Whine Down with Jana Kramer” (Best Entertainment TV Podcast); “Armchair Expert with Dax Shepard (Breakout Podcast); “Bobbycast” (Music Podcast); and “The Breakfast Club” (Best Multicultural Podcast). The winners were determined by iHeartRadio listeners. Taking the top prize of Podcast [...]

  • Fyre Festival Caterer Receives Thousands in

    Unpaid Fyre Festival Caterer Raises Thousands in Donations on GoFundMe

    As two Fyre Festival documentaries hit the airwaves, a couple who say their credit was ruined due to the Fyre Festival’s lack of payment for their services have raised $54,381 at time of publication on GoFundMe. Elvis and Maryann Rolle wrote on their page that they catered “no less than 1000 meals per day” in [...]

  • DF-10956_R – Gwilym Lee (Brian May) and

    'Bohemian Rhapsody' Producer Confirms Bryan Singer's Reason for Leaving, Says 'No One' Was Attached to Play Mercury

    “Bohemian Rhapsody” producer Graham King provided insight into some of the events surrounding the Golden Globe-winning film Saturday at the Producers Guild Awards Nominees Breakfast, including director Bryan Singer’s departure from the film partway through production. “It’s an unfortunate situation, with like 16, 17 days to go and Bryan Singer just had some issues, his [...]

More From Our Brands

Access exclusive content