×
You will be redirected back to your article in seconds

R. Kelly’s Streaming Numbers Actually Went Up After Spotify Playlist Ban

Spotify’s newly announced policy against hate content and hateful conduct went wrong in multiple ways after it was first announced on May 10 — and on top of all that, the overall streaming numbers of R. Kelly, the first artist targeted by the new policy, actually went up in the days after the announcement, according to data provided by Nielsen Music. The news was first reported by the Associated Press.

Looking at Kelly’s rounded daily numbers for the seven days including and following the May 10 announcement, he totaled 6,676,000 streams, nearly 100,000 more than his weekly average of 6,584,000. Much of that increase can actually be attributed to a seemingly defiant spike on the day after the announcement, which saw a bump of around 117,000 on the first day before settling into approximately average streaming numbers for the year to date. On-demand video numbers followed a similar pattern.

While a rep for Nielsen declined to say exactly which streaming services it tracks, it is known to follow Spotify, Apple Music, Pandora and others.

While Kelly’s average weekly numbers have seen healthy growth since 2016 — rising from 4.7 million to 5.7 million to 6.7 million — that can largely be attributed to the exponential growth in streaming services over the past years.

Kelly has had multiple accusations of sexually abusive and inappropriate behavior leveled against him over the past two decades, including marrying his 15-year-old protege Aaliyah Houghton, child pornography and other charges, including allegations from five separate women in this month alone. Yet he has not been convicted of any related crime.

Other services have confirmed that they have removed Kelly’s music from their playlists and other promotional vehicles, but they have shied away from the kind of sweeping, vague statement of intent that Spotify made. “When an artist or creator does something that is especially harmful or hateful (for example, violence against children and sexual violence), it may affect the ways we work with or support that artist or creator,” Spotify’s announcement reads in part.

In a separate statement, it continued, “We are removing R. Kelly’s music from all Spotify owned and operated playlists and algorithmic recommendations such as Discover Weekly. His music will still be available on the service, but Spotify will not actively promote it. We don’t censor content because of an artist’s or creator’s behavior, but we want our editorial decisions – what we choose to program – to reflect our values. When an artist or creator does something that is especially harmful or hateful, it may affect the ways we work with or support that artist or creator.”

Be that as it may, Kelly’s numbers on Spotify are formidable. The plays on his top 10 tracks, as of May 22, follow:

  1. Ignition – Remix           322,861,478
  2. Bump n’ Grind      69,779,646
  3. I Believe I Can Fly      44,676,308
  4. Cookie      31,088,263
  5. I’m a Flirt Remix      29,005,131
  6. Same Girl      28,824,173
  7. Bump & Grind 2014      26,838,627
  8. Burn It Up      12,253,601
  9. Fiesta – Remix           10,705,103
  10. She’s Got That Vibe 8,853,331

 

 

 

 

 

More Digital

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

  • Sirius Logo

    SiriusXM Unveils $8 Essential Plan for Consumers Without Cars

    SiriusXM wants to cater consumers without cars, or cars without compatible stereos, with a new $8 plan for mobile and in-home listening. Dubbed SiriusXM Essential, the plan offers access to 200+ channels featuring the network’s entire music programming, as well comedy, news and select sports channels. Consumers will be able to test the new plan [...]

  • Mueller Report Book Editions Top Amazon's

    Mueller Report Book Editions Shoot to Top of Best-Seller Lists at Amazon, Barnes & Noble

    Robert Mueller is now a best-selling author. Book publishers’ forthcoming editions of the special counsel’s report zoomed to the top of the Amazon’s and Barnes & Noble’s lists of book best-sellers Friday. That comes a day after the report was publicly released, culminating the nearly two-year investigation into Russian interference in the 2016 U.S. election [...]

  • Marques Brownlee - Retro Tech

    YouTube Orders Marques Brownlee 'Retro Tech' Original Series

    YouTube has turned to one of its homegrown stars — technology vlogger Marques Brownlee, aka “MKBHD” — for its newest original series. The video platform has greenlit series “Retro Tech” featuring Brownlee, in which he’ll unbox and review vintage technology products that have defined pop culture. The show, slated to debut in December 2019, follows [...]

  • Netflix Tests Random Episode Button in

    Netflix Starts Testing Random Episode Button

    Netflix is testing a button to play random episodes of select TV shows, the company confirmed Friday morning. “We are testing the ability for members to play a random episode from different TV series on the Android mobile app,” a Netflix spokesperson told Variety. “These tests typically vary in length of time and by region, [...]

  • Netflix Our Planet Sophie Darlington

    Netflix's 'Our Planet' Roars to Life With Work by Top Wildlife Cinematographers

    In terms of scope, production time and — very likely — budget, Netflix’s “Our Planet” is one of the most ambitious projects from the streaming service to date. Narrated by David Attenborough and made available worldwide on April 5, the goal of the eight-part series is to capture diverse habitats across the globe and highlight [...]

More From Our Brands

Access exclusive content