×

Prince Estate Inks Merchandising Deal With Minnesota Twins Baseball Team

Prince was known for his skill at basketball — infamous, in fact, thanks to Charlie Murphy’s legendary skit on Chappelle’s Show — and of course he got a hometown nod during Justin Timberlake’s Super Bowl halftime performance. And now baseball fans will be able to celebrate the Minneapolis legend thanks to a deal the Minnesota Twins have struck with the late singer’s estate whereby the team will sell Prince-related merchandise year-round, including hats, shirts and balls; they’re also having a Prince-themed night for the second year in a row. The co-branding deal, announced yesterday by the Minneapolis Star Tribune, is believed to be the first of its kind in Major League Baseball — and the new items will be for sale exclusively at the team’s Target Field, beginning with their home opener against the Seattle Mariners on April 5.

(Actually, Prince performed with a pair of dancers, Maya and Nandy McLean, who called themselves The Twinz at the time of his legendary Super Bowl performance in 2007, but that’s a stretch…)

More merch will go on sale on the Prince-themed night, June 8 (the day after the singer’s birthday), at which the first 10,000 fans who enter the stadium will receive inflatable purple guitars in the shape of the singer’s famous symbol.

“Along with our fans, we look forward to celebrating the legacy of a man who brought an international spotlight to our great city,” team CEO Dave St. Peter told the Star Tribune. The team’s retail provider, Delaware North Sportservice, struck a deal with Bravado, the Universal Music-owned merchandising company that struck a deal with Prince’s estate early last year. Team representatives said Prince’s family approved of the deal.

 

 

More Music

  • J. Cole

    Apple Music Launches 'Rap Life' Playlist

    Apple Music announced the launch of “Rap Life,” a new global playlist focusing on contemporary rap artists and culture. It replaces the former “The A-List: Hip-Hop” playlist. Said Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B: “We flipped it to dig deeper into into the lifestyle [and to] keep pushing the culture [...]

  • New York City NYC Placeholder

    CityFM Podcast Takes a Deep Look at New York’s Music Scene (Listen)

    First among the many projects listed at the beginning of New York Music Month in June was a WNYE radio show and podcast called CityFM that promised to “explore the city’s music culture, emerging artists and trends, and upcoming events told through the lens of what’s happening around the city in Summer 2019.” And while [...]

  • Black Ball

    President Trump Speaks in Support of A$AP Rocky (Watch)

    In one of the more surreal moments from a presidency filled with few not-surreal moments, President Trump spoke out today in support of rapper A$AP Rocky, who has been jailed in Sweden for more than two weeks after an altercation with fans he said were harassing him. “A$AP Rocky is a situation in Sweden, a [...]

  • David Crosby and Cameron Crowe'David Crosby:

    Cameron Crowe Picks Five Favorite Underrated David Crosby Tracks

    “Music is love,” as David Crosby once sang, and nothing breeds deeper love than a sense that something is overlooked. So that’s why Variety asked Cameron Crowe to dig deep into the Crosby canon and pick not just a triad but five favorites from among the CSN singer’s most underrated tracks. Crowe, of course, has [...]

  • Live Nation Logo. (PRNewsFoto/Live Nation)

    Live Nation Confirms Placing Tickets Directly on Secondary Market at Artists’ Request

    Representatives for Live Nation, the world’s largest live-entertainment company and owner of Ticketmaster, confirmed that it bypassed conventional channels and directly placed thousands of concert tickets on the secondary market upon artists’ request, in an article published in Billboard. In a statement shared with Variety, the company acknowledged that it has facilitated the transfer of [...]

  • The Lion King The Gift

    Album Review: Beyoncé’s 'The Lion King: The Gift'

    Before touching down on what Beyoncé has called her “love letter to Africa,” it’s important to see what may have brought her to the mother of mankind, with its wide vistas and sonic planes, for “The Gift” in the first place — beyond, of course, voicing Nala in the film and whatever international marketing tie-ins [...]

  • Rick Rubin Spotify Secret Genius Awards,

    Seven Things We Learned About 'Shangri-La' and Rick Rubin from Showtime's Series

    Showtime’s documentary series “Shangri-La” insists it is not a biographical documentary on uber-producer Rick Rubin, and it’s not meant as a four-hour advertisement for Rubin’s legendary Malibu studio, after which the four-part series is named … but it feels like a little bit of both those things. “Shangri-La” is primarily filmed at the studio where [...]

More From Our Brands

Access exclusive content