×
You will be redirected back to your article in seconds

MLB, HBO Renew Partnership to Bring ‘Game of Thrones’ to Ballparks

Major League Baseball is re-teaming with “Game of Thrones” to bring Westeros to the ballpark.

While the eighth season of the hit HBO show won’t premiere until 2019, some MLB teams will be giving fans a taste of Jon Snow and Daenerys Targaryen this summer with special “Game of Thrones” events, giveaways, ticket specials and experiences at participating stadiums.

Last summer, the partnership spanned more than 20 MLB ballparks for cross-promotional activities and products, including player and mascot bobbleheads, video board games, special food and drinks at concession stands, co-branded t-shirts and caps, “GoT” costume contests, Snapchat filters, and the appearance of the iconic Iron Throne. Highlights from taking the Iron Throne going out to the ballgame included San Francisco Giants manager Bruce Bochy conducting his post-game press availability on the Iron Throne, Hall of Famer Ozzie Smith posing in his trademark Cardinals red blazer, and Texas Rangers manager Jeff Bannister recreating his popular Iron Throne bobblehead giveaway.

Tickets for the announced “Game of Thrones” dates are now on sale, and details for participating clubs and specific events in summer 2018 will be announced at a later date.

The last season of “Game of Thrones” began production in October, and series star Sophie Turner said they are set to wrap filming in mid-2018. Season 8 will be comprised of six episodes and will air sometime in 2019, following season seven’s release last summer.

More Biz

  • ‘Hitsville: The Making of Motown’ Acquired

    ‘Hitsville: The Making of Motown’ Acquired by Showtime for U.S.

    Polygram Entertainment, Universal Music Group’s film and television division, along with Capitol Music Group, Motown Records and Fulwell 73 announced today that “Hitville: The Making of Motown” has been acquired by Showtime for release in North America with plans for a fall premiere, and Altitude for theatrical release in the UK and Ireland. The feature-length [...]

  • Sammy Shore Dead: Comedy Store Co-Founder

    Sammy Shore, Co-Founder of The Comedy Store, Dies at 92

    Sammy Shore, the well-known stand-up comedian who co-founded The Comedy Store in Hollywood, died in Las Vegas, Nev. from natural causes. He was 92. Shore founded The Comedy Store with writing partner Rudy Deluca on April 7, 1972. His ex-wife, Mitzi Shore, took ownership of the club in the divorce settlement, and the venue went [...]

  • Outlander Season 4 Finale

    What CBS' Pursuit of Starz Means for CBS, Lionsgate

    CBS’ effort to buy pay TV service Starz from Lionsgate seems on the surface to be a head scratcher. CBS has told Wall Street for years that it has prospered because it brings only two must-have services to the table in negotiations with MVPDs, allowing the Eye to drive a hard bargain. Why would CBS [...]

  • Dana Brunetti

    Dana Brunetti Sues to Block Season 2 of 'Manhunt'

    Producer Dana Brunetti filed suit on Friday seeking to block the second season of the anthology series “Manhunt,” which is set to dramatize the bombing at the 1996 Atlanta Olympics. Brunetti sued Lionsgate, the production company, as well as Discovery Communications and Charter Communications. Brunetti, the producer of “Fifty Shades of Grey” and many other [...]

  • PledgeMusic Sends Message to Artists, Offers

    PledgeMusic Sends Message to Artists, Offers Data From Platform

    PledgeMusic, the direct-to-fan marketplace that is headed into administration (the British equivalent of bankruptcy), today posted a note to artists and fans, offering the ability for artists to download their data from the platform. A source tells Variety that more information will be coming once an administrator is named — when that happens, at some [...]

  • Spanish actress and member of the

    AIG and AS Talents Announce Agency Tie-Up (EXCLUSIVE)

    David Unger’s talent, management and branding venture, Artist International Group, has partnered with AS Talents in France, which represents leading European performers Jean Reno, Christian Clavier, Elza Zylberstein and Rossy de Palma. Paris-based AS Talents is headed by Alexandra Schamis. The move, announced Friday on the sidelines of the Cannes Film Festival, is the latest [...]

More From Our Brands

Access exclusive content