×
You will be redirected back to your article in seconds

Luka Sabbat Sued For Failure to Influence

Influencer Luka Sabbat was sued on Tuesday for failing to live up to an agreement to promote Snap Spectacles on his Instagram account.

Sabbat, 20, was photographed in September at events with Kourtney Kardashian. People recently reported that the pair split after briefly dating. He also appears on the Freeform series “Grown-ish,” and has 1.4 million Instagram followers.

PR Consulting Inc. says it signed an influencer agreement with Sabbat on Sept. 15, the day after he was first photographed with Kardashian. The PR company filed the lawsuit in New York Supreme Court, alleging that Sabbat breached his agreement to post three Instagram stories and one post to his Instagram feed in which he would be wearing the spectacles.

Sabbat made only one Instagram story and one post to his feed, and did not submit the post to PR Consulting for pre-approval, the suit alleges. Sabbat also reneged on an agreement to be photographed in public wearing the spectacles during the Milan or Paris Fashion Weeks, according to the suit.

Under the contract, Sabbat was to be paid $60,000 — with $45,000 paid up front. The suit seeks reimbursement of the $45,000 plus another $45,000 in additional damages.

Snap recently launched new styles for Spectacles 2, its second-generation camera eyewear. The first version debuted at kiosks in 2016.

More Biz

  • The Irishman

    Netflix Adds 8.8 Million Subscribers in Q4, Cites Competition for Lower U.S. Gains

    Netflix beat its forecast for overall subscriber additions for the fourth quarter of 2019, while it brought in fewer than expected U.S. streaming customers. The company added a net 420,000 streaming customers in the U.S. and 8.33 million overseas in the year-end 2019 quarter, for a total of 8.76 million net adds. Netflix had previously [...]

  • Chris McCarthy Sets ViacomCBS Team for

    Chris McCarthy Sets ViacomCBS Leadership Team for Entertainment & Youth Division

    ViacomCBS’ senior leadership ranks are coming into sharper focus as Chris McCarthy, head of the sprawling Entertainment and Youth wing has solidified his senior leadership team. A number of executives closely associated with McCarthy are gaining additional responsibilities, including programming maven Nina Diaz, MTV chief marketing officer Jacqueline Parkes and PR chief Liza Burnett Fefferman. [...]

  • caa logo

    CAA Sets Eleven-Member Board to Manage Day-to-Day Operations

    Creative Artists Agency (CAA) announced Tuesday that the agency is establishing a board to manage the daily operations of the agency. The CAA Board will consist of eleven members: Risa Gertner, Michael Levine, Emma Banks, Joe Cohen, Maha Dakhil, Paul Danforth, Michelle Kydd Lee, Joel Lubin, Sonya Rosenfeld, Rick Roskin, and Tiffany Ward. Each board [...]

  • CAA's Eric Wattenberg Joins Wheelhouse Group

    CAA's Eric Wattenberg Joins Wheelhouse Group as Chief Content Officer

    Eric Wattenberg, longtime CAA agent and co-head of its alternative television department, has joined producer Brent Montgomery’s Wheelhouse Group as chief content officer. Wattenberg will spearhead content development across Wheelhouse’s TV, film and digital operations, as well as its Wheelhouse Labs branded entertainment wing. The deal is a coup for the company, launched by “Pawn [...]

  • David Stern (Commission Emeritus NBA)Leadership Breakfast:

    Athletes, Sports Executives Send Off David Stern at Memorial Service

    A massive audience filled with some of the NBA’s greatest players and the sports industry’s top executives bid farewell to David Stern at a poignant ceremony that focused less on the sport and more on the former NBA Commissioner’s work to make the league more inclusive. “It is clear everyone has a story about David [...]

  • Amy Doyle Viacom

    Amy Doyle to Depart as General Manager of MTV, VH1, CMT and Logo

    Amy Doyle is exiting her post as general manager of MTV, VH1 and other ViacomCBS cable networks. Doyle had been with Viacom since 1999 and had become a key lieutenant of Chris McCarthy, head of ViacomCBS’ Entertainment and Youth unit that houses MTV, VH1, Comedy Central, Paramount Network and other cable brands and production units. [...]

More From Our Brands

Access exclusive content