×
You will be redirected back to your article in seconds

Island Records Names LaTrice Burnette Executive Vice President and General Manager (EXCLUSIVE)

The exec joins after eight years at Epic Records.

Island Records today announced LaTrice Burnette has been appointed Executive Vice President and General Manager, joining the label’s senior management team.  Burnette, who will be based in New York, will work across the label’s artist roster and report directly to Island president Darcus Beese.

“Success isn’t always about the roster, it’s also about the staff,” Darcus said. “When I had the opportunity to meet with LaTrice and discuss my vision and her ambition, it was crystal clear that LaTrice is the future of the new generation of Island Records. She will be an invaluable new member of the senior team. With LaTrice and Eric Wong I believe we have the best executive team in the business.” Wong, the label’s longtime GM, was recently promoted to COO.

“I am absolutely thrilled to join the family at Island Records, a label rich in culture and a place where true artistry, artist development and most of all, music, reign supreme,” Burnette said. “Music is my first love and I’m looking forward to working with Darcus, Eric Wong and the incredible staff to advance the careers of our super talented and diverse roster of artists. I’m excited to dive into Island’s culture and continue to open up the roster to hip-hop, urban and R&B genres. I’m so thankful for this incredible opportunity.”

Burnette joins the Island family after eight years at Epic Records, most recently as Senior Vice President of Marketing, where she was instrumental in the album release strategy that resulted in Future becoming the first artist in the 60 year history of the Billboard 200 to have two different back-to-back albums debut at No. 1.  Burnette also spearheaded marketing campaigns for DJ Khaled, Travis Scott, Yo Gotti, Nick Grant, Bobby Shmurda, Blac Youngsta, Ciara, Diddy, and more.

The Brooklyn native began her career in the music industry at Roc-A-Fella Records in 1999 while attending Pace University. Burnette also worked at Atlantic Records (which included projects for Asylum and Bad Boy Records).

More Music

  • Ariana Grande Surprises Boy Band on

    Ariana Grande Surprises Filipino Boy Band on 'Corden'

    The Filipino boy band TNT Boys gained an extra member Tuesday night when pop-star Ariana Grande made a surprise appearance during the group’s performance on “The Late Late Show With James Corden.” After winning Filipino competition show “Your Face Sounds Familiar Kids,” band members Keifer Sanchez, Mackie Empuerto, and Francis Concepcion have continued to solidify [...]

  • Island Records Names Christine Kauffman Senior

    Island Records Names Christine Kauffman Senior VP of Brand Partnerships

    Veteran advertising executive Christine Kauffman has been named senior VP of brand partnerships at Island Records, the company announced today. She will be based in New York and report to Island COO Eric Wong. In making the announcement, Island President Darcus Beese said, “The fast-paced and competitive field of strategic brand marketing has become an [...]

  • Latin Music Veteran Nir Serioussi Joins

    Latin Music Veteran Nir Serioussi Joins Interscope as Executive VP

    Interscope Geffen A&M announced today that veteran executive, producer and songwriter Nir Seroussi will join the company as executive vice president. The announcement was made by Interscope Geffen A&M Chairman and CEO John Janick, to whom Serioussi will report. (Seroussi, center, is pictured above with Janick, left, and Interscope EVP Joie Manda.) According to the [...]

  • Static and Ben El

    Haim Saban-Backed Static & Ben El Bring Israeli Smash 'Tudo Bom' to the Masses

    In a sun-lit conference room in Capitol Records in Hollywood, Israeli singer Liraz Russo, known by the stage name “Static” (a moniker he earned as a fiery teen), dances around to the Reggaeton-flavored beat of the hit song “Tudo Bom.” The bouncy track, recorded by Static and co-vocalist Ben El Tavor, a pop duo known [...]

  • Pink

    Pink Drops New Single, ‘Walk Me Home,” Album Due in April (Listen)

    Pink released her new single “Walk Me Home” today. The new track was written by Nate Reuss (lead singer of Fun.), Scott Harris and Pink, and produced by Peter Thomas and Kyle Moorman. The singer teased “Walk Me Home” two weeks ago when she appeared on “The Ellen DeGeneres Show,” and also announced she will [...]

  • Isabela Moner Marcel Ruiz Rosa Salazar

    Variety Announces 10 Latinxs to Watch 2019

    Variety has announced this year’s 10 Latinxs to Watch, and has also selected the Miami Film Festival as a partner for the annual celebration of promising talent in the Latino community that will include a panel and film screenings. This year’s honorees are Isabela Moner (“Dora the Explorer”), Rosa Salazar (“Alita: Battle Angel,” “Bird Box”), [...]

More From Our Brands

Access exclusive content