×
You will be redirected back to your article in seconds

Hasbro and DC Comics Settle ‘Bumblebee’ Trademark Dispute

The battle of the Bumblebees is over.

Hasbro and DC Comics have settled a trademark lawsuit, in which the Transformers toymaker sought to block sales of a Mattel doll based on the DC superhero Bumblebee, a teenage girl with the ability to shrink. Hasbro sued DC and Warner Bros. last year, arguing that consumers might confuse the doll with its own Bumblebee, the yellow Autobot.

Terms of the settlement were not disclosed. A spokesman for Warner Bros. declined to comment. A spokesperson for Hasbro did not immediately respond to a request for comment.

Hasbro had a lot of toy sales riding on the dispute, as Paramount is set to release “Bumblebee” — a Transformers spinoff — on Dec. 21.

The DC Comics character actually predates the Hasbro character, having been introduced in the “Teen Titans” comic series in 1977. DC Comics and Warner Bros. revived the character in 2015, when they launched the DC Super Hero Girls franchise. At the time, Mattel began selling a Bumblebee action figure and a Lego set based on the character.

Hasbro introduced its Bumblebee in 1983, and obtained a trademark on the Bumblebee name in 2015.

Judge Lorna Schofield, of the Southern District of New York, ordered the case dismissed on Wednesday upon receiving a settlement notice from DC’s attorneys.

RELATED CONTENT:

More Biz

  • Former movie producer Harvey Weinstein (L)

    Some Weinstein Accusers Balk at $30 Million Settlement

    Updated: Some of Harvey Weinstein’s accusers are balking at a proposed $30 million settlement of their harassment claims, which could scuttle the deal, Variety has learned. Attorneys in the Weinstein Co. bankruptcy case told Judge Mary Walrath on Thursday that they are close to a global resolution of the civil litigation. The accusers, their lawyers [...]

  • Director Dean DeBlois and online game

    'Dragon' Director Dean DeBlois and PUBG's CH Kim to Keynote 2019 VIEW Conference

    Dean DeBlois, director and executive producer of DreamWorks Animation’s “How to Train Your Dragon: The Hidden World,” and PUBG Corporation CEO CH Kim are the first keynote speakers announced for the 2019 VIEW Conference in Turin, Italy, in October. Since it began 12 years ago, VIEW, which stands for Virtual Interactive Emerging World, has continually [...]

  • Harvey Weinstein

    Harvey Weinstein Accusers Near Settlement in Bankruptcy Case

    Attorneys in the Weinstein Co. bankruptcy case say they are getting close to reaching a settlement that would compensate Harvey Weinstein’s sexual misconduct accusers. The company went bankrupt last year, as it faced hundreds of millions of dollars in debt and numerous civil suits on behalf of Weinstein’s alleged victims. The company sold to Lantern [...]

  • Ari Emanuel Endeavor

    Endeavor IPO Filing Offers Details of Company's Financials, Leadership Pay Packages

    Endeavor’s IPO filing Thursday offers a hard look at the company’s financial performance during the past three years during a period of rapid growth for the company that’s home to UFC, WME, Professional Bull Riders and a clutch of other assets. Endeavor is generating solid free cash flow from operations and healthy adjusted earnings for [...]

  • Pamela Anderson

    Pamela Anderson Fears Julian Assange 'Won't Survive' Extradition to U.S.

    After previously speaking out in support of her friend and WikiLeaks founder, Julian Assange, Pamela Anderson doesn’t think he would survive an extradition from the U.K. to the U.S. “I hope he gets out of there, but I don’t think he’ll survive extradition. It can’t happen. It’s not even an option. We can’t have him [...]

  • Jane Austin SAG AFTRA

    SAG-AFTRA Secretary-Treasurer Jane Austin Running for President

    Jane Austin, the National Secretary-Treasurer of SAG-AFTRA, has become the third candidate for the presidency of the performers union, joining incumbent Gabrielle Carteris and Matthew Modine. Austin is running as an independent for the top post at SAG-AFTRA, which has 160,000 members. Carteris will seek re-election as the head of the ticket for the Unite [...]

More From Our Brands

Access exclusive content