×
You will be redirected back to your article in seconds

Glassnote Music Strikes Strategic Partnership With Kobalt’s AWAL

Two of the world’s biggest indies, Glassnote Music and Kobalt Music, today announced a long-term strategic alliance. Glassnote will leverage Kobalt’s AWAL and its digital and traditional distribution expertise to further maximize the opportunities and promotion of Glassnote’s artist roster and catalog. The agreement sees Glassnote leaving its distribution arrangement with Universal.

Glassnote — whose roster includes Mumford & Sons, Phoenix, Chvrches, Strumbellas, Jade Bird and Childish Gambino’s catalog — will work in tandem with Kobalt and AWAL’s global marketing, radio promotion, digital and physical distribution, and data analytics platform. AWAL includes Lauv, Rex Orange County, Tom Misch, R3HAB, Deadmau5, Freya Ridings, The Wombats and others.

“It is truly a landmark day in the music industry and for the future of Glassnote as this progressive alliance and relationship with Kobalt becomes a reality,” said Glassnote President & Founder Daniel Glass. “For our artists, it’s the same team and family they have always been a part of, with exciting new additions from a company on the cutting edge of music’s future.”

“We’re writing an important new chapter in the history of the music industry – proving together that it’s possible to break global superstars outside the old system,” said Willard Ahdritz, Founder and CEO of Kobalt Music. “When Lonny, Laurent and I looked at the current landscape of relevant independent labels, Glassnote stood out as an ideal partner, as we both put talent at the center of our business.”

AWAL CEO Lonny Olinick added, “After a highly successful year with four top 10 UK records, landing three artists on the U.S. top 50 radio chart, and pushing Lauv over a 1.5 billion streams globally, we couldn’t be more excited to build on that success with Glassnote. This partnership is a testament to our achievements and Glassnote recognizes our global approach and operational ability. With our commitment to breaking and growing artist careers, there’s no limit to what we can achieve together in the future.”

More Music

  • 'Black Mirror' Season 5: Miley Cyrus

    'Black Mirror' Season 5 Episode Trailers Show Miley Cyrus as a Pop Star in Trouble (Watch)

    Netflix released three new trailers Tuesday for the fifth season of “Black Mirror.” Each trailer corresponded to a new episode of Charlie Brooker and Annabel Jones’ futuristic anthology series that comments on the state of technology and its role in human connection. In “Striking Vipers,” Anthony Mackie and Yahya Abdul-Mateen II star as estranged college [...]

  • Streaming Placeholder

    TikTok Owner Preparing Streaming Service to Rival Spotify (Report)

    ByteDance, the Beijing-based owner of the TikTok video app, is developing a paid streaming music service aimed at the same emerging markets that Spotify and Apple are seeking to explore, according to a report in Bloomberg. The app could be introduced as early as autumn, according to the report, which adds that the company has [...]

  • James Marsden attends the 2019 MOCA

    New Abortion Ban Laws Take Center Stage at MOCA Gala

    Forty years ago in Los Angeles, the decision to invest millions in a museum dedicated exclusively to contemporary art — not to mention its formerly desolate downtown location, where the vibe was more apocalyptic than artsy — was a risky proposition. But now that the city’s cultural heart has shifted south of Hollywood, it seems [...]

  • Spectators watch the 2019 Eurovision Song

    U.S. Music Industry Delegation Convenes in Tel Aviv for Eurovision

    This past weekend, squeezed between a string of Eurovision Song Contest parties, Tel Aviv’s posh Norman hotel played host to an intimate, invite-only dinner of music industry delegates from the United States. The rooftop-set event was designed as a highlight on the itinerary of the Creative Community for Peace (CCFP) weeklong trip to Israel. CCFP, [...]

  • Greta Von Fleet - Jake KiszkaGreta

    Greta Van Fleet Put Spotlight on Solos at Asbury Park Tour Stop

    Michigan rockers Greta Van Fleet brought their “March of the Peaceful Army” tour to the Jersey Shore on Saturday night, performing at the legendary Asbury Park venue the Stone Pony’s Summer Stage. The band packed the outdoor venue on a moonlit, summer-seeming night in what staffers said was the series’ fastest-selling concert to date, with [...]

  • Madonna

    Madonna's Madame X Tour Adds New York, Chicago and L.A. Dates

    Madonna has added additional shows to her upcoming Madame X tour. Nine newly booked dates have been announced for New York, Chicago and Los Angeles. The Queen of Pop adds five additional New York concerts at the Howard Gilman Opera House, which will take place between Oct. 2 to 7; two extra shows will take [...]

More From Our Brands

Access exclusive content