Empire Strikes Global Distribution-Services Deal With Universal Music Group

Universal Music Group today announced a multi-year global agreement with Empire, the San Francisco-based independent music company founded by Ghazi Shami, to provide strategic distribution services to UMG’s labels and artists to complement UMG’s existing global distribution network.

According to the announcement, under the agreement, UMG and Empire will work together on select artist projects from UMG’s labels that will benefit from Empire unique approach to distribution, digital sales, promotion and marketing. 

Founded in 2010, Empire has grown rapidly into a if not the leading independent distributor and label for hip-hop and R&B in the U.S., although it distributes artists from many genres. The label made a splash in 2011 by distributing Kendrick Lamar’s independent album “Section.80” and has grown quickly via releases from Anderson .Paak, Cardi B,  Dram, Fat Joe & Remy Ma, Migos, Brockhampton, Shaggy, Snoop Dogg and not least XXXTentacion, whose debut album “17” reached No. 2 on the Billboard 200 last year.

The company will also distribute releases from Hitco, the new label founded by former Epic Records chief L.A. Reid after his departure from that label last year. Its first release is right up Empire’s alley: a new album from Big Boi of Outkast. HitCo is working to radio the song “All Night,” which got a big boost of exposure last last year when it was used in an Apple campaign for the iPhone X.

More Music

  • Music Streaming Revenue placeholder

    Check's In the Mail: Sony Music Disburses $750 Million to Artists in 'Spotify Windfall' (EXCLUSIVE)

    Universal Music Group today announced a multi-year global agreement with Empire, the San Francisco-based independent music company founded by Ghazi Shami, to provide strategic distribution services to UMG’s labels and artists to complement UMG’s existing global distribution network. According to the announcement, under the agreement, UMG and Empire will work together on select artist projects from […]

  • Ariana Grande One Love Manchester

    Ariana Grande's 'Sweetener' Includes Hidden Tribute to Manchester Victims

    Universal Music Group today announced a multi-year global agreement with Empire, the San Francisco-based independent music company founded by Ghazi Shami, to provide strategic distribution services to UMG’s labels and artists to complement UMG’s existing global distribution network. According to the announcement, under the agreement, UMG and Empire will work together on select artist projects from […]

  • Aretha Franklin 1972

    Aretha on Screen: What's the Fate of Jennifer Hudson Biopic and Embattled 'Amazing Grace' Doc?

    Universal Music Group today announced a multi-year global agreement with Empire, the San Francisco-based independent music company founded by Ghazi Shami, to provide strategic distribution services to UMG’s labels and artists to complement UMG’s existing global distribution network. According to the announcement, under the agreement, UMG and Empire will work together on select artist projects from […]

  • Lana Del Rey

    Lana Del Rey to Perform in Israel for the First Time

    Universal Music Group today announced a multi-year global agreement with Empire, the San Francisco-based independent music company founded by Ghazi Shami, to provide strategic distribution services to UMG’s labels and artists to complement UMG’s existing global distribution network. According to the announcement, under the agreement, UMG and Empire will work together on select artist projects from […]

  • Aretha Franklin and Whitney Houston

    Aretha Franklin's Producer Narada Michael Walden Remembers the Queen of Soul: 'Her Eyes Had That Fire'

    Universal Music Group today announced a multi-year global agreement with Empire, the San Francisco-based independent music company founded by Ghazi Shami, to provide strategic distribution services to UMG’s labels and artists to complement UMG’s existing global distribution network. According to the announcement, under the agreement, UMG and Empire will work together on select artist projects from […]

  • Stevie Wonder Aretha Franklin

    Stevie Wonder Chokes Up About Visiting Aretha Franklin on Her Deathbed: 'I Thought I Cried My Last Tear'

    Universal Music Group today announced a multi-year global agreement with Empire, the San Francisco-based independent music company founded by Ghazi Shami, to provide strategic distribution services to UMG’s labels and artists to complement UMG’s existing global distribution network. According to the announcement, under the agreement, UMG and Empire will work together on select artist projects from […]

  • Logic Drops New Video Slamming Trump’s

    Logic Drops Hard-Hitting New Video Slamming Trump’s Immigration Policies

    Universal Music Group today announced a multi-year global agreement with Empire, the San Francisco-based independent music company founded by Ghazi Shami, to provide strategic distribution services to UMG’s labels and artists to complement UMG’s existing global distribution network. According to the announcement, under the agreement, UMG and Empire will work together on select artist projects from […]

More From Our Brands

Access exclusive content