You will be redirected back to your article in seconds

Doug Morris’ New Label to Be Based in New York Times Building (EXCLUSIVE)

12 Tone, Doug Morris’ new music company, will take up residence in the New York Times Building in August, Variety has learned. The label will officially launch sometime after Morris, the only person to be the top executive at all three major music companies, exits his post as non-executive chairman of Sony Music Entertainment. Dr. Dre-affiliated rapper/producer Anderson.Paak is among the label’s first signings, as first reported by Hits.

Former Def Jam CEO Steve Bartels, who stepped down at the end of 2017, has already joined Morris’ senior team, insiders confirmed to Variety. While some have reported that the new label is part of an unspecified partnership with Apple, a source close to the situation told Variety that those rumors are untrue and that Apple has no equity or investment in Morris’ endeavor.

However, Morris’ longtime partner Jimmy Iovine is gradually transitioning to an advisory role at Apple Music, and while he has vehemently insisted that he has no interest in returning to the record business, many insiders expect him to be involved in Morris’ new venture in some capacity.

The New York Times Building, located on Eighth Avenue just west of Times Square, is jointly owned by the publication’s parent company and its developer, Forest City Ratner Companies; its architects were Renzo Piano Building Workshop in association with FXFOWLE Architects. The building, which was completed in 2007 and is 52 floors tall, also houses several restaurants and law firms, among other companies. According to a report in the Real Deal from earlier this year, office space in the building was going for about $78 per square foot, depending on lease terms.

12 Tone will transition to a temporary space while the company waits for its offices to be completed.

Morris’ exit from Sony completes a long transition that began with former Columbia Records CEO Rob Stringer being announced as Morris’ successor as CEO of Sony Music Entertainment in October of 2016 and officially taking the reins last April.

More Music

  • JODY GERSON Hitmakers

    Five Years In, How Hitmakers' Top Executive Jody Gerson Remade UMPG in Her Image

    Universal Music Publishing Group dominates the 2019 chart with stakes in 18 of the 25 most consumed songs of the year, including hits by Post Malone, Ariana Grande and Shawn Mendes. It also racked up 72 individual Grammy nominations and represents 56 nominated songwriters at the 2020 ceremony. This came on the heels of a [...]

  • Best Albums 2019

    The Best Albums of 2019

    This year, when we all fell asleep, we dreamed of Billie — and Charli, Taylor, Lana, Jamila, Ariana, Summer and all the other women who rocked the music world in 2019. It did not escape our attention, however, that a few men stepped up, too… even if Ms. Eilish was pretty much all the “Bad [...]

  • Axl Rose, Slash. Guns N' Roses'

    Guns N’ Roses, DJ Khaled, More to Perform at Bud Light Super Bowl Music Fest

    Guns N’ Roses, DJ Khaled and Friends, Da Baby, Maroon 5 and a special guest will perform during the Bud Light Super Bowl Music Fest next month, the company and the NFL announced today. Celebrating its second year, the three-night festival runs from Thursday, January 30th through Saturday, February 1st at Miami’s waterfront AmericanAirlines Arena. The event will [...]

  • Taylor Swift47th Annual American Music Awards,

    Taylor Swift to Drop Christmas Song Tonight, Video Tomorrow

    Taylor Swift announced in a video on “Good Morning America” today that she is releasing a new Christmas song tonight, with a video to follow in the morning. “Hey, I know this pretty wild, but I’ve just written a Christmas song. I feel like it’s weird to just, like, wait a year to put it [...]

  • Ryuichi Sakamoto poses during a photo

    Oscar Winning Composer Ryuichi Sakamoto Signs Publishing Deal With Kobalt (EXCLUSIVE)

    Ryuichi Sakamoto, the Oscar and Golden Globe-winning composer renowned for scores ranging from 1983’s “Merry Christmas, Mr. Lawrence” to 2015’s “The Revenant,” has signed on with Kobalt for a publishing deal that covers most of his catalogue around the world, with the exception of his native Japan. “Kobalt is an exciting company,” Sakamoto said in [...]

  • Billie Eilish Dazzles Crowd With Intimate

    Billie Eilish Dazzles Crowd With Intimate Acoustic Set at Apple Headquarters

    “This is really insane. Nothing like this has ever been done on this stage.” Billie Eilish was addressing the packed crowd midway through her set at the Steve Jobs Theater at Apple Park in California’s Silicon Valley, marking the first time an artist has given a public concert at the iconic home to Apple’s keynote [...]

More From Our Brands

Access exclusive content