×
You will be redirected back to your article in seconds

Bozoma Saint John Exits Uber for Endeavor Marketing Chief Gig

"I feel like the CMO of pop culture," says the Apple and Pepsi alum.

Bozoma Saint John has left Uber for Endeavor, where she joins as chief marketing officer. Speaking to Variety, the veteran executive, whose start date has yet to be determined, says she is “very excited” for her new role, in which she will oversee marketing for all of the holding companies of Endeavor, including WME and IMG.

“Essentially, this is very much like what I’ve done before — how do you connect the different pieces of a portfolio to make the brand stronger,” she says. Asked if she has graduated from music, Saint John, who rose up the ranks at Pepsi before joining Apple and helping launch the tech giant’s Apple Music service answers: “I never left pop culture ever, and this is like the apex for of pop culture in general — music, sports, it’s so much. I feel like the CMO of pop culture!”

Endeavor encompasses a range of premium properties and agencies, including comedic management house Dixon Talent and artist management and consulting agency the Wall Group. Additionally, the Endeavor family includes a number of strategic joint ventures, among them Euroleague Basketball and ELeague.

Saint John will also work for Endeavor’s global network of companies, which include WME, IMG, UFC, Professional Bull Riders, Miss Universe, and Frieze.

Beginning with Silver Lake’s initial investment in WME in 2012, Endeavor has attracted strategic partners including CPPIB, Fidelity, Focus Media, FountainVest, GIC, Mubadala, Sequoia Capital, SoftBank, and Tencent.

Adds Saint John: “I love the idea of working with not one but any number of brands, who come to Endeavor for solutions on global marketing.”

Saint John joined Uber as chief brand officer one year ago.

Popular on Variety

More Digital

  • United Talent Agency Reveals New Logo

    UTA Unveils New Logo, Corporate Image

    UTA raised the curtain Monday on a new corporate logo. The three-dimensional image is meant to emphasize the talent agency’s focus on uniting ideas, opportunities and talent. Building signage with the new logo will go up next month at UTA’s headquarters in Beverly Hills. “Our new identity captures the multiple facets and intersections of our [...]

  • Altice One set-top

    Amazon Prime Video Coming to Altice's Optimum, Suddenlink Cable Services

    Altice USA plans to launch Amazon Prime Video for Optimum and Suddenlink cable customers nationwide in the next few months, under a pact announced Monday. Altice is the third pay-TV operator in the U.S. with a distribution deal for Amazon Prime Video, after Comcast and Cox Communications. The cable operator is adding Prime Video to [...]

  • youtube leanback screenshot

    YouTube to Shut Down Leanback Web TV Interface on October 2

    YouTube is getting ready to retire its TV-optimized browser interface, also known as YouTube Leanback, on October 2, Variety has learned. The move comes as YouTube is putting a bigger emphasis on its native TV apps, but also represents a blow to users who directly connected their PCs to their TVs. YouTube started to inform [...]

  • Terminator: Dark Fate

    Paramount & Adobe Launch ‘Terminator: Dark Fate’ Trailer Remix Contest

    Adobe has teamed up with Paramount Pictures to launch a remix contest for the trailer of “Terminator: Dark Fate,” which is set to debut in theaters November 1. The winner of the contest will get $10,000 as well as a one-year Adobe Creative Cloud membership and a private screening of the movie for up to [...]

  • Gabrielle Carteris

    SAG-AFTRA Urges Gavin Newsom to Sign Law Punishing 'Deep Fake' Videos

    SAG-AFTRA National Executive Director David White is urging Gov. Gavin Newsom to sign legislation that institutes penalties for nonconsensual digital sexually explicit videos, also known as “deep fakes.” The legislation, Assembly Bill 602, targets companies and individuals who create and distribute the videos in California without the consent of the individual being depicted. “We urge Gov. [...]

  • Facebook Portal logo

    Facebook Is Launching a Portal TV Device: Here’s What We Know

    Facebook is getting ready to launch a TV streaming device in time for the holiday season, Variety has been able to confirm with multiple sources familiar with the company’s plans. The new streaming hardware will be part of the company’s Portal family of devices, featuring a camera, and combining video chatting with TV viewing and [...]

More From Our Brands

Access exclusive content