×
You will be redirected back to your article in seconds

Aubrey Plaza Lands Role in Holiday Miniseries for H&M

Aubrey Plaza has landed a new role as the star of an online miniseries for H&M, tied to the retailer’s 2018 holiday collection. The “Parks and Recreation” actress leads a cast of models and musicians in six 30-second vignettes that follow guests staying at the fictional Hotel Mauritz, a seemingly cozy alpine lodge that may be harboring some surprising revelations.

Directed by former “Saturday Night Live” writer Matt Piedmont, the storyline revolves around the comings and goings of the group, who may or may not be linked to one another. The vibrant shots are backed by an ’80s-inspired soundtrack that includes amped-up versions of hits like Tiffany’s “I Think We’re Alone Now” and Neneh Cherry’s “Buffalo Stance.” Other stars of the miniseries include fashion model and menswear consultant Eric Rutherford, twin Swedish bloggers Elizabeth and Victoria Lejonhjärta, and Ivorian-Canadian model and musician Adonis Bosso (whose girlfriend, Slick Woods, famously gave birth to their baby boy hours after walking in Rihanna’s New York Fashion Week show in September).

H&M holiday collection 2018

H&M is using the videos to promote its holiday collection, and the actors and models all sport head-to-toe looks from the retailer’s new offerings. Pernilla Wohlfahrt, H&M’s design director, says the collection “is all about effortless sophistication.”

“Our womenswear fashion is a particular highlight for me this year, with numerous cool, relaxed pieces that will take the panic out of party dressing,” she shares. “As for menswear, the collection is full of sleek tailoring, and our childrenswear is truly fantastic, full of fairy-tale accents. From luxurious statement pieces to homespun treats, it’s about catering to the magical seasonal atmosphere.”

The H&M holiday collection is available in-stores and online now. It’s been a busy week for the fast-fashion retailer, whose buzzy Moschino [tv] H&M collection with designer Jeremy Scott hit stores Thursday. The limited-edition collection launch drew guests like Diplo, Paris Jackson, and Frances Bean Cobain earlier this month, as H&M previewed the line with a fashion show featuring models strutting down a billboard-filled catwalk lit up like Times Square in New York.

As for Plaza, the actress is busy promoting her latest film, the off-kilter crime comedy, “An Evening With Beverly Luff Linn.” The film is currently in theaters and also available to view on-demand through Amazon Video.

VarietySPY editorial products are independently selected. If you buy something through our links, PMC may earn an affiliate commission.

More Biz

  • MAGA Teens Taunting Native American Elder

    MAGA Hat-Wearing Teens Harassing Native American Elder Spark Condemnation From Hollywood

    The Internet erupted in outrage Saturday after a video of young men wearing MAGA hats and attempting to intimidate a Native American man at the Indigenous Peoples March in Washington D.C. went viral. The march is taking place amid the government shutdown, which is nearing the one-month mark and has interfered with many Native Americans’ [...]

  • Leonard Klady Dead: Film Journalist Was

    Leonard Klady, Veteran Film Journalist, Dies at 67

    Leonard “Len” Klady, a former Variety reporter and critic who most recently worked for Movie City News and Screen International, has died. His wife, Beverly Walker, said he had been diagnosed with cancer in November.  Klady was born in Winnipeg, Manitoba and graduated from the University of Manitoba. He was a founding member of the [...]

  • Jordan Feldstein

    Roc Nation Seeks $11 Million From Insurer in Jordan Feldstein's Death

    Roc Nation filed a federal lawsuit Friday seeking $11 million from its insurance carrier following the death of Maroon 5 manager Jordan Feldstein. Roc Nation, a joint venture of Jay-Z and Live Nation Entertainment, partnered with Feldstein’s Career Artist Management in 2016. At the time, Roc Nation says it took out a “key man” life [...]

  • Walt Disney HQ LA

    Disney Unveils Financial Data for DTC Unit, Sets April 11 for Investor Presentation

    Disney has rejiggered its business segments for earnings reporting to make room for the new unit housing its global streaming operations. Disney on Friday released restated earnings for fiscal 2018, 2017 and 2016 to give investors and financial analysts better visibility into its spending on the launch of the Disney Plus, ESPN Plus and other [...]

  • R. Kelly

    R. Kelly Dropped by Sony Music

    Sony Music has decided to dissolve its working relationship with R. Kelly, Variety has learned. No external announcement of the move is planned in the immediate future, says a source, who added that the company took its time to wade through the issues “responsibly” and avoid legal ramifications. R. Kelly was removed from the RCA [...]

  • CAA HQ LA

    Ex-Agent Stuart Manashil Ordered to Repay CAA in Fraud Case

    Former literary agent Stuart Manashil was ordered on Thursday to repay a $23,975 commission to CAA, which he admitted he had illegally diverted to a friend. Manashil, who now runs his own management company, pleaded guilty in March 2018 to a federal wire fraud charge. In a letter to U.S. District Judge Kimba Wood, Manashil [...]

More From Our Brands

Access exclusive content