Terms of the deal were not disclosed but AT&T said it did not have a material effect on its first-half 2018 results, which is when the majority of the deal was funded. Analysts valued Chernin Group’s deal to sell its stake in Otter to AT&T at $1 billion, according to the New York Times.
The deal will merge Otter Media’s portfolio — which includes Fullscreen, Rooster Teeth and Crunchyroll — into AT&T’s WarnerMedia unit, formed after the telco closed the Time Warner takeover in June. Tony Goncalves, the former DirecTV exec who was appointed Otter Media’s CEO earlier this year, will continue to run the company, reporting to WarnerMedia CEO John Stankey.
Chernin Group is cashing out of the Otter partnership as AT&T has dramatically expanded its media footprint with Time Warner — and now AT&T wants to tap into internet-native media brands to capture a new generation of consumers and, ideally, amplify the ability of the Time Warner businesses to do the same.
Peter Chernin, CEO of the company that bears his name, said in announcing the deal that the combination of Otter with WarnerMedia will create “a new-era media company, serving customers with every type of content delivered through every possible distribution channel.”
In 2014, Chernin Group and AT&T formed what would later be named Otter Media, with the companies pledging to invest upwards of $500 million in acquiring, investing and launching over-the-top video properties. AT&T had previously held a 49.8% interest in Otter Media.
“We are thrilled to incorporate the Otter Media brands and talent into WarnerMedia,” Stankey said in a statement. “Working with Tony, we look to harness Otter’s expertise in feeding the passion of online audiences to augment our portfolio of digital assets and help us further engage, connect and entertain consumers around the globe.”
Currently, the Otter Media portfolio includes digital-media company Fullscreen, in which AT&T and Chernin Group acquired a majority stake less than six months after forming their partnership. Fullscreen started out as a multichannel network that aggregated YouTube channels and now counts 4,500 creator partners (down from as many as 75,000 three years ago).
Otter Media also includes Ellation, an online subscription video service provider that operates the Crunchyroll anime service — in which Chernin Group had acquired a majority stake for $75 million in 2013 — and VRV, which sells OTT channels a la carte and in a bundle.
In addition, Otter Media runs Rooster Teeth, a digital-content studio and video network geared around original sci-fi and anime-style franchises, as an independent subsidiary. Previously, Rooster Teeth was a division of Fullscreen (which bought it in 2014 following Otter’s investment). Otter also has ownership stakes in studio startup Gunpowder & Sky and Hello Sunshine, a media company founded by Reese Witherspoon.
According to AT&T, Otter Media’s properties currently reach more than 93 million unique monthly consumers and is “on pace” to deliver over 75 billion video views this year. The company’s subscription VOD services have more than 2 million paying customers.
This January, Otter Media bought out the shares in Fullscreen and Crunchyroll that it didn’t already own, as a prelude to AT&T’s full ownership of Otter. AT&T reportedly wanted to move to buy out Chernin Group’s stake in Otter sooner, but the Department of Justice’s antitrust lawsuit seeking to block the Time Warner deal delayed the transaction.