×

Asian Pay-TV Enters Slow Growth Phase, Says Study

The pay-TV industry in Asia will grow by 5% this year and may continue to expand at a headline rate of 3% until 2023. But parts of the sector are now in reverse, reflecting the impact of Internet-based distribution.

The latest edition of “Asia Pacific Pay-TV Distribution” report published by leading industry analysts Media Partners Asia, forecasts sector revenue of $56 billion in the region’s 17 largest markets. By 2023 that could reach $66 billion.

The consultancy published its numbers this week at the same time as Netflix, one of the biggest challenges to the conventional broadcast and pay-TV industries, unveiled a massive slate of new content at a two-day event in Singapore.

The pay-TV growth momentum comes largely from India, growing at 8% per year to reach $16 billion, and China, where growth is forecast at 3%, reaching $25 billion in five years. Growth rates in Korea and Japan are predicted at 3% and 1% respectively, both ending with sectors worth $7 billion.
Growth will halt in otherwise developing markets of Indonesia and the Philippines, while Australia, Hong Kong, New Zealand, Malaysia, Singapore and Thailand will register revenue declines ranging between 1% and 6% per year.

“The growth of high-speed broadband and online video is driving fundamental changes in content consumption and investment across key markets. This, together with piracy, will continue to adversely impact pay-TV industry growth,” said Vivek Couto, MPA executive director. “There will be more fixed broadband subs than pay-TV subs across much of Asia Pacific by 2021, while the gap between the mobile broadband subs base and pay-TV & fixed broadband subs will further widen as mobile networks emerge as a major means for mass content distribution, accelerating the shift in content consumption from households to individuals.”

In terms of subscribers, MPA suggests that number will reach 645 million subscriptions, representing 57% of TV homes in 2018. That could reach 696 million by 2023, according to MPA projections. But pay-TV penetration by 2023 will fall to 55% of TV homes when adjusted for multiple subscriptions, largely due to an acceleration in cable cord cutting in China.

More Biz

  • Andy Signore Screen Junkies

    'Honest Trailers' Creator Andy Signore Settles Defy Media Suit

    Andy Signore, the creator of Screen Junkies’ “Honest Trailers,” has settled a lawsuit against Defy Media challenging his firing for alleged sexual misconduct. Signore was one of the first figures to lose his job in the aftermath of the Harvey Weinstein harassment revelations in October 2017. Defy Media, which then owned Screen Junkies, terminated him [...]

  • Singer-rapper Psy performs during the 70th

    YG Agency Boss Quits as K-Pop Scandals Expand

    Yang Hyun-suk last week resigned from his remaining positions at YG Entertainment. The talent agency he co-founded is deeply mired in a series of inter-linked scandals that stretch from drugs to prostitution. Problems started with the band Bigbang and its star Seungri, but now also encompass other YG artists. Hwang Bo-kyung was appointed as the [...]

  • NEW YORK, NY – JUNE, 24:

    LGBTQ Stars Honored at Variety’s Power of Pride Celebration

    New York City felt the full Power of Pride on Monday, as Variety celebrated its inaugural issue devoted to the annual recognition of LGBTQ people worldwide. At an intimate gathering at Mr. Purple, the rooftop bar at Hotel Indigo Lower East Side in Manhattan, Variety’s cover stars and luminaries gathered for cocktails and the unveiling [...]

  • Motown Seeks to Block 'O-Town' Trademark

    Motown Seeks to Block 'O-Town' Trademark

    UPDATED: The boy band O-Town briefly rose to fame in 2000, with a star turn on MTV’s reality series “Making the Band.” But the reformed group has just one obstacle to its efforts to trademark its name: Motown Recordings. The label’s parent company, Universal Music Group, is trying to block the band from registering “O-Town” [...]

  • Alyssa Milano

    Alyssa Milano Settles $10 Million Suit With Former Accountant

    Actress Alyssa Milano has settled a legal battle with her former accountant as the case was on the verge of going to trial. Milano and her husband, agent David Bugliari, filed suit in 2017, alleging that accountant Kenneth Hellie had forged her signature on checks, failed to pay overdue bills and taxes and allowed costs [...]

  • J Balvin ‘Amicably’ Parts Ways With

    J Balvin ‘Amicably’ Parts Ways With Longtime Manager Rebeca Leon

    J Balvin and his longtime manager Rebeca León have “amicably” parted ways, reps for the singer and León confirmed to Variety. The news was first reported by Billboard. León — who also oversees the careers of fast-rising Spanish singer Rosalia as well as Colombian superstar Juanes, with whom she founded Lionfish Entertainment — began managing Balvin early in his career [...]

More From Our Brands

Access exclusive content