Art Doesn’t Pay: New Frame.io Series Reveals Filmmakers’ Real Motivations

“Get a real job!”

Is that a cruel message to give an aspiring artist? Or is it just realistic?

Award-winning commercial DP/director/editor Mark Toia answers that question in the first episode of the new Frame.io Masters Series.

Frame.io’s creative brief for Mark was a single sentence: “Why do you do what you do?”
Mark’s answer, spoken in his own words over breathtaking imagery from his 3-decade-long career, touches on the reasons why many of us got into filmmaking in the first place.

Which is exactly what Frame.io Masters was designed to do: inspire creatives to rediscover their roots or find their unique voice in a crowded and noisy world.

The short film series, produced by the video collaboration leader Frame.io, gives a platform to some of the top creatives in our industry.

“We have given each of the filmmakers selected for the series carte-blanche to make their own film, in their creative voice.” Says Frame.io co-founder and CEO Emery Wells. “These aren’t commercials for Frame.io. These are personal stories, presenting the art and spirit of the filmmaker, as well as a manifestation of what Frame.io is all about: empowering creatives to do their best work.”

This film is the first of many. Learn more about the series at frame.io/masters.

More Biz

  • Moksha Fitzgibbons

    Moksha Fitzgibbons Named President of Mobile Video Commerce Platform Ntwrk (EXCLUSIVE)

    Moksha Fitzgibbons has joined Ntwrk as president of the mobile video commerce platform, Variety has learned. He joins the platform having recently served as group chief revenue officer for Valence Media, where he played an integral role in the merger of the Billboard-Hollywood Reporter Media Group with Dick Clark Productions and Media Rights Capital. Ntwrk [...]

  • Neilsons Measurment Problems TV Digital

    Megan Clarken, Key Nielsen Executive, Will Depart Company (EXCLUSIVE)

    Megan Clarken, a Nielsen executive who has been instrumental in the company’s quest to keep tabs on consumers in the many new ways they have to watch TV, is leaving the measurement giant. “After 15 years at Nielsen, Megan Clarken will be leaving at the end of the month to take on a new position [...]

  • Rose McGowan

    Rose McGowan Files Racketeering Suit Against Harvey Weinstein, David Boies, Lisa Bloom

    Rose McGowan filed a racketeering lawsuit on Wednesday against Harvey Weinstein, as well as against his ex-attorneys Lisa Bloom and David Boies and the spy firm Black Cube. The lawsuit alleges that Weinstein conspired with his attorneys to suppress and discredit her allegation that Weinstein raped her at the Sundance Film Festival in 1997. “This [...]

  • Hulu Taps Netflix's Spencer Peeples as

    Hulu Appoints Netflix's Spencer Peeples as Vice President of Film and Awards Marketing

    Hulu has appointed Spencer Peeples, who currently works as director of awards at Netflix, as its vice president of film and awards marketing, marking the first time the Disney-owned streamer has hired a senior exec dedicated to awards. In his new high-profile role, Peeples will lead the strategy and execution of Hulu’s awards campaigns, as [...]

  • UTA

    UTA Taps Ashley Momtaheni as Director of Corporate Communications

    Ashley Momtaheni is jumping ship from Annapurna Pictures to UTA. The agency has tapped Momtaheni as its new director of corporate communications, reporting to its global chief communications officer, Seth Oster. In her new role, Momtaheni will focus primarily on external communications, rounding out UTA’s senior communications team with veteran UTA comms executive Lisa Stein [...]

  • Euphoria HBO

    'It's an Explosion': Inside the Rising Costs of Making a Scripted TV Series

    When Apple TV plus launches on Nov. 1, it will do so with what’s arguably the most expensive new-series lineup in TV history. Among the streamer’s initial offerings are the drama “The Morning Show,” bearing a price tag believed to be more than $15 million an episode, and the dystopian sci-fi series “See,” which is [...]

More From Our Brands

Access exclusive content