×
You will be redirected back to your article in seconds

Archie Davis Named SVP of Marketing for RCA Records, Partners With Company for Joint-Venture Label

Archie Davis has been named SVP of Marketing at RCA Records, and he has also entered into a new joint venture label with the company entitled Six Course Music Group, it was announced today.

As SVP of marketing, Davis will oversee campaigns for the company’s diverse roster; Six Course, of which Davis is CEO, is a creative agency and production company that will include the Six Course Music Group, where Davis will discover, sign and develop artists in association with RCA. The move comes just a couple of weeks after RCA announced a joint-venture with A&R exec Brooklyn Johnny called District 18.

Davis was previously SVP of urban marketing at Interscope Records where he oversaw campaigns for Kendrick Lamar, ScHoolboy Q, Eardrummers, Rae Sremmurd, Mike Will Made-it, Rich The Kid as well as the “Black Panther” soundtrack. He had joined Interscope through their college marketing program in 2008.

Six Course’s recent campaign for fast food company Wendy’s with a 5-track mixtape titled “We Beefin?” won nine Cannes Lions awards and four Clio awards, including a Grand Prix, and brought Wendy’s a charting album on iTunes.

“I couldn’t be more excited to join RCA and to bring a home to Six Course Music Group,” Davis said. Alongside Peter Edge and John Fleckenstein, I look forward to the label being a destination where all parts of entertainment come together authentically to have the biggest impact and as a place where artists are comfortable and happy to call RCA their home.”

RCA Chairman & CEO Peter Edge said, “Archie Davis is an undeniable force in the music industry and we are lucky and excited that he has decided to join and bring his label to RCA. His passion to find young talent, marketing acumen, and extensive relationships both within the music industry as well as the broader entertainment industry is what makes Archie an outstanding executive.”

RCA Co-President John Fleckenstein added, “We have admired Archie’s work for some time and are thrilled to have him finally join the RCA team. His unique blend of great ears, exceptional taste and savvy market awareness make him a next-gen marketer and a rising power player in our industry”

More Music

  • Heather Parry Live Nation

    Heather Parry Fired From Live Nation Productions

    Live Nation Entertainment announced Thursday that Heather Parry will leave the company following a Variety investigation into allegations of workplace bullying. Parry ran Live Nation Productions, the TV and film arm of the touring conglomerate, for three years. In December, Variety reported that Live Nation’s human resources department had been repeatedly warned that Parry was [...]

  • Maxine Waters

    Maxine Waters Reacts to Jussie Smollett Arrest: 'I Would Be Disappointed' if It's a Hoax

    Maxine Waters said she “would be disappointed” if it’s proven that her friend Jussie Smollett staged his own attack. Speaking with Variety‘s Marc Malkin on Thursday at Essence’s Black Women in Hollywood Awards, the U.S. representative from California said, “If in fact it’s a hoax, of course I would be disappointed.” Smollett faces one felony [...]

  • Beck House

    Beck Lists Updated Vintage Traditional in Los Feliz (EXCLUSIVE)

    Mononymically known indie music iconoclast Beck, who took home his sixth and seventh Grammys earlier this year for his 13th studio album (“Colors”), has put one of the three homes he and wife Marisa Ribisi own along the same, gated street in a coveted neighborhood of L.A.’s Los Feliz area for $2.45 million. The couple [...]

  • Louis Tomlinson Signs With Arista (EXCLUSIVE)

    Louis Tomlinson Signs With Arista (EXCLUSIVE)

    One Direction’s Louis Tomlinson has signed with Arista, sources tell Variety. While the singer was formerly linked with Epic Records in 2017, he is signed directly to Simon Cowell’s Syco label and will move within the Sony Music family to Arista. Tomlinson teased a new single on Feb. 2, posting on Twitter, “Just heard the [...]

  • Jussie Smollett

    Jussie Smollett's Bail Set at $100,000, Must Surrender Passport

    UPDATED: A Chicago judge set a $100,000 bond for Jussie Smollett on Thursday, as the “Empire” actor made his first court appearance. Smollett faces one felony count of filing a false police report. Police allege that Smollett staged a Jan. 29 attack, telling detectives that he was accosted by two men who used racial and [...]

More From Our Brands

Access exclusive content