×
You will be redirected back to your article in seconds

Apple Music Passes 50 Million Subscribers, Including Free Trials

Apple Music’s streaming service now has more than 50 million users via paid subscriptions and free trials, Apple CEO Tim Cook announced today during an interview on Bloomberg TV.

While the number seemingly marks a huge jump for the service — which announced 36 million subscribers in February, 38 million in March and 40 million in April — Cook’s decision to include free trials, which were at 8 million at the time of the 40 million announcement and not included in that figure, keeps it on the more modest but still very impressive 2-million-paid-subscriber-per-month track it has posted throughout this year.

The service still lags behind Spotify, which announced that it has reached 75 million mark in its first earnings report as a public company earlier this month, but its subscriber count is actually growing at a slower rate than Apple’s; it shows a monthly growth rate of 5% versus Spotify’s 2%, per a recent report in WSJ.

Last month Apple also announced the promotion of Oliver Schusser to lead Apple Music Worldwide. His new title is vice president of Apple Music & International Content. Schusser has led efforts outside the U.S. related to the App Store, iTunes’ movies and TV portals, iBooks, Apple Podcasts, and more. He has worked closely with Apple svp of Internet Software and Services Eddy Cue, who hired Schusser some 14 years ago.

Schusser will relocate from London to California, splitting his time between Apple Park in Cupertino and Apple’s offices in Culver City. While in the U.K., he played a key role in the acquisition of Shazam, which has yet to receive European regulatory approval. He will continue to lead international teams in 38 different offices.

With Oliver’s promotion, Apple marketing executive Tracey Hannelly will lead International, which services 155 markets. She joined the company in 2007 beginning in Australia and New Zealand. While working as a director in the international sector, Hannelly was instrumental in identifying emerging markets.

The appointments have no impact on the current standing of Jimmy Iovine, says an insider. Schusser, who previously held positions at Bertelsmann, Universal, Napster and Vodafone, will report to Cue, and Hannelly to Schusser.

Popular on Variety

More Biz

  • Felicity Huffman

    Felicity Huffman Issues Apology After Receiving Prison Sentence: 'There Are No Excuses'

    Felicity Huffman issued a long statement of apology on Friday after receiving a two-week prison sentence for paying to illegally boost her daughter’s SAT score. In the statement, Huffman, in addition to saying  she accepts the court’s decision, acknowledges and apologizes to other parents fighting to get their children into college. Along with the prison [...]

  • Actress Felicity Huffman (C-L) and her

    Felicity Huffman Sentenced to 14 Days in Prison in SAT Cheating Case

    Felicity Huffman was sentenced on Friday to 14 days in prison for the crime of paying $15,000 to boost her daughter’s SAT score. Judge Indira Talwani also ordered her to serve 250 hours of community service and a year of probation, and pay a $30,000 fine. The sentence came as a surprise, as Talwani had [...]

  • NEW YORK, NEW YORK - SEPTEMBER

    Rihanna Sings (Briefly), Pharrell and DJ Khaled Rock the Mic at Star-Studded Diamond Ball

    In just five years, Rihanna’s Diamond Ball has become one of the music industry’s biggest events of its kind, nearly on the level of the Clive Davis Pre-Grammy Gala. While there are several dazzling charity events with equal starpower and often-unique performances, what makes the Diamond Ball different is, obviously enough, Rihanna’s supernova aura and [...]

  • Amber Heard Seeks Info on Johnny

    Amber Heard Seeks Info on Johnny Depp's Arrests and Substance Abuse

    Amber Heard is asking Johnny Depp to turn over records related to his arrests and drug treatment, as her lawyers defend her from a $50 million defamation suit. Depp filed suit in March, accusing his ex-wife of tanking his career by writing a Washington Post op/ed alluding to her domestic violence allegations against him. Heard [...]

  • David Nevins, Chief Creative Officer, CBS

    David Nevins: CBS-Viacom Merger to Create 'Virtuous Eco-System' for Content

    CBS and Viacom leaders are looking for opportunities to create a “virtuous eco-system” for content that can prosper across the various platforms of the two companies that are set to merge by year’s end. That was the sentiment shared by David Nevins, chief creative officer of CBS and chairman-CEO of Showtime Networks, during a Q&A [...]

  • 'Resident Evil' Stuntwoman Files Suit Over

    'Resident Evil' Stuntwoman Files Suit Over Horrific Motorcycle Crash

    A stuntwoman who suffered severe injuries on the set of “Resident Evil: The Final Chapter” in 2015 has filed a lawsuit alleging that the film’s producers reneged on a promise to cover her medical costs. Olivia Jackson was driving a motorcycle that collided head-on with a camera rig during the shoot in South Africa. According [...]

More From Our Brands

Access exclusive content