×
You will be redirected back to your article in seconds

NBCU Ad-Sales Executive Alison Tarrant Departs Company

Alison Tarrant, an NBCUniversal ad-sales executive vice president known for her smart touch with weaving advertising and content together, is leaving the company a few weeks after it restructured its ad-sales operations.

“It has been a privilege to be a part of the leadership team at NBCU during the transformation and creation of our portfolio advertising sales approach. After building the portfolio network partnerships teams, client partnerships and client strategy teams, it is a good time for me to explore new challenges outside of the company. I am incredibly proud of the many accomplishments of these industry leading teams and believe my colleagues at NBCU will continue the momentum,” Tarrant said in a statement. “I am grateful to [NBCU CEO] Steve Burke,[NBCU ad-sales chairman] Linda Yaccarino as well as many partners at NBCU for this remarkable experience.”

The decision to part ways with NBCU is said to be Tarrant’s, according to a person familiar with the matter.

NBCUniversal last month unveiled a shake-up of its advertising-sales structure, elevating Laura Molen and Mark Marshall each to the role of president of the division, reporting to Yaccarino. Tarrant had reported directly to Yaccarino when she joined NBCU in 2012.

Tarrant is a longtime specialist in finding new ways to align advertising with programming. She spent 12 years at the CW as executive vice president of integrated sales and marketing and became known for striking landmark deals that put Verizon Wireless phones in the hands of characters from “Gossip Girl,” for example, or developing a commercial concept known as a “cwinger” that told a story during a TV ad and then directed viewers to go online to find out more.

At NBCU, Tarrant supervised work with a larger portfolio of networks, and her team developed initiatives such as a 2016 campaign for Chrysler’s Pacifica automobile that doubled as a promotional effort for the  release of the animated film “The Secret Life of Pets” from its Universal Pictures unit. The effort made use of everything from late-night host Seth Meyers and his dog to Vox Media and BuzzFeed, two digital-media outlets in which NBCUniversal is an investor. She also helped set in motion what has become in recent years a new-media Thanksgiving tradition at NBC – a live-stream of the network’s broadcast of the Macy’s Thanksgiving Day Parade sponsored by Verizon. “This partnership enables us to create content together that we would not have been able to do on our own,” Tarrant told Variety in a 2016 interview.

 

More TV

  • Five Takes on Canal Plus, Federation’s

    Just Days Left to Catch Canal Plus’ ‘The Bureau’ on MyFFF

    The most lauded of titles on this year’s MyFrenchFilmFestival, UniFrance’s online showcase featured by over 50 OTT services around the world, may not be a film but a drama series. With four seasons aired, and a milestone in world sales on a French TV show, slow-boiling espionage series ‘Le Bureau des légendes’ (“The Bureau”) is [...]

  • Walt Disney Archives Founder Dave Smith

    Walt Disney Archives Founder Dave Smith Dies at 78

    Walt Disney Archives founder Dave Smith, the historian who spent 40 years cataloging and preserving the company’s legacy of entertainment and innovation, died Friday in Burbank, Calif. He was 78. Smith served as Disney’s chief archivist from 1970 to 2010. He was named a Disney Legend in 2007 and served as a consultant to the [...]

  • TV Writer Christopher Knopf, Former WGA

    TV Writer Christopher Knopf, Former WGA West President, Dies at 91

    Prolific Emmy-nominated television writer Christopher Edwin Knopf, former president of the Writers Guild of America West, died in his sleep of congestive heart failure on Feb. 13. He was 91. Knopf was born in New York and attended UCLA, leaving during his senior year to join the Air Force during World War II. He finished [...]

  • Jussie Smollett The Black AIDS Insitute

    Jussie Smollett Case: Two Suspects Released Without Charges as New Evidence Emerges

    After two days of questioning, the Chicago Police Department announced Friday evening that it has released two suspects in the Jussie Smollett case without filing charges. Police spokesman Anthony Guglielmi said that detectives had developed new information in the case. Police no longer consider the men to be suspects. “Due to new evidence as a [...]

  • GOTHAM: L-R: Guest star Cameron Monaghan

    TV News Roundup: Fox Drops 'Gotham' Final Season Trailer (Watch)

    In today’s TV news roundup, Fox released a new trailer for an upcoming episode of “Gotham” and Disney has announced the cast for its upcoming “High School Musical” series.  FIRST LOOKS Showtime released a new trailer and the official poster for the upcoming fourth season of “Billions,” premiering March 17 at 9 p.m. ET/PT. In [...]

  • Chris Rock

    Chris Rock to Direct Kenan Thompson Comedy Pilot at NBC

    Chris Rock has come onboard to direct the NBC single-cam comedy pilot “Saving Kenan,” Variety has learned. Rock will also executive produce the pilot, which stars “SNL” mainstay Kenan Thompson. Thompson will play a newly widowed dad determined to be everything for his kids while begrudgingly letting his persistent father-in-law become more involved in their lives [...]

  • Peak TV Saturation TV Placeholder

    Apollo Global Management Buys Majority Stake in Cox TV Stations

    Private equity giant Apollo Global Management has cut a deal with Atlanta-based Cox Enterprises to buy a majority stake in Cox’s 13 TV stations as well as three newspapers and a handful of radio stations in Ohio. Apollo has been in the hunt for broadcast TV stations for some time. Cox’s station group, which includes [...]

More From Our Brands

Access exclusive content