×
You will be redirected back to your article in seconds

Universal Music Group Names Celine Joshua General Manager, Commercial, Content and Artist Strategy

Universal Music Group announced today that Celine Joshua has been appointed to the newly created position of General Manager, Commercial, Content and Artist Strategy, working across UMG’s labels, publishing company and global territories to maximize commercial opportunities, promote product innovation and implement new artist development strategies. Her role becomes effective on May 1.

Additionally, Joshua will form a new UMG label called 10:22 pm and lead a staff charged with signing and developing recording artists, social media influencers and digital media creators with a focus on creating multimedia content and advancing new forms of storytelling, according to a press release.

Joshua will report to UMG Chairman and CEO Lucian Grainge and be based at the company’s global headquarters in Santa Monica.

In making the announcement, Grainge said, “Universal Music continues to lead the industry in developing new creative and commercial opportunities for our artists and labels around the world. Our success will only accelerate with the addition of Celine, who has built an exceptional track-record of identifying projects that drive tangible results. I’m looking forward to having her work with our label and territory leaders to find even more opportunities across digital services and platforms, while building 10:22 pm into a progressive home for new forms of digital content.”

Joshua said, “We have only begun to scratch the surface of what’s possible on digital platforms in terms of building the artist fanbase, delivering content for a digital-first audience and driving new sources of revenue. Universal Music has continued to be at the forefront of these efforts and I’m thrilled to take this next step in my career with an entrepreneurial-minded executive team.”

During a career spanning increasingly senior roles at Warner Music, Walt Disney Records and Sony Music, Joshua has built a successful track record of combining data analysis and sharp artistic instincts to develop innovative commercial opportunities for artists and labels.

Joshua began her career in music at Warner Music Group in the IT department, transitioning to a global e-commerce role at the company’s Rhino Entertainment. Next, she joined Disney Music as Head of Digital, working across Hollywood Records and Walt Disney Records as well as the company’s film studios and consumer products division. In 2013, she joined Sony Music Entertainment as Senior Vice President, overseeing digital sales across the company’s labels, before moving to Epic Records, where she oversaw all aspects of commerce and strategy for several top artists, social influencers and digital stars including 21 Savage, Future, DJ Khaled, Fifth Harmony, French Montana, Travis Scott and Camila Cabello.

 

More Biz

  • Plume of black smoke rising from

    Lawsuit Expected Next Week in Response to Universal Music Fire

    A Los Angeles law firm representing several Universal Music recording artists affected by the 2008 fire that destroyed a huge number of master recordings is expected to file a lawsuit as early as next week. King told Variety that he expects to sue for negligence and other torts. He declined to identify his clients, saying [...]

  • Nicholas Sparks

    Nicholas Sparks Responds as LGBT Discrimination Claim Resurfaces

    Nicholas Sparks, the prolific author of romance novels, is facing renewed allegations that he discriminated against gay students at his Christian school in North Carolina. The allegations were first leveled by Saul Benjamin, the former headmaster of the Epiphany School of Global Studies, in a wrongful termination suit he filed in 2014. Benjamin’s suit alleged [...]

  • Tyler the Creator and DJ Khaled

    Inside the DJ Khaled-Tyler, the Creator Chart Battle

    The controversy surrounding the recent chart battle between DJ Khaled and Tyler the Creator — in which a bundle promoting Khaled’s album was disqualified from adding to its sales tally for the May 24 Billboard 200 album chart, allowing the No. 1 spot to go to Tyler’s “Igor” — has been a first-class problem for [...]

  • Cuba Gooding Jr. Diversity

    Cuba Gooding Jr. Charged with Misdemeanor Forcible Touching

    Actor Cuba Gooding, Jr., has been charged with a misdemeanor count of forcible touching following an incident at a nightclub, the New York Police Department said Thursday. Gooding turned himself in to NYPD detectives on Thursday, surrounded by a throng of media. Later in the day, he was arraigned in front of Judge Herb Moses. [...]

  • Contract Placeholder Business WGA ATA Agent

    CAA Challenges Writers Guild of America's Legal Standing in Packaging Fee Lawsuit

    CAA has challenged the Writers Guild of America’s legal standing for bringing forth the lawsuit against Hollywood’s four largest talent agencies over the issue of packaging fees. CAA’s latest legal response to the suit filed by the WGA in Los Angeles Superior Court in April asserts that the guild does not have the right to [...]

More From Our Brands

Access exclusive content