×

Cannes Lions Honor Executives From Google and Spotify

Event will recognize Lorraine Twohill and Daniel Ek

Digital disruptors will have pride of place at the Cannes Lions, where online giants will receive two major awards. Google will be honored as the Creative Marketer of the Year, while Spotify is to be crowned Media Brand of the Year.

Google’s chief marketing officer, Lorraine Twohill, will collect the search engine’s award, while Spotify’s prize will be collected by the music streamer’s CEO and co-founder Daniel Ek.

Jose Papa, managing director of Cannes Lions, says Google has “crafted a reputation for marketing campaigns that are bold, courageous and creative.” The tech company has won 127 awards at the Lions, including Grand Prix honors for campaigns including NYT VR, Google Deepmind Alphago, Google Cardboard, Google Voice Search and Hilltop Reimagined for Coca-Cola.

Spotify, which launched 10 years ago and went public in April, has “transformed the way we engage with music,” according to Philip Thomas, chairman-elect of Cannes Lions, and CEO of its parent company, Ascential Events.

The streaming service, which has more than 170 million monthly users in 65 countries, has helped “reshape the future of media and transform how artists and brands communicate with their audiences,” Thomas adds.

Ek will accept the award on behalf of his employees. “I am energized daily by the creativity, bravery and passion our team brings to work,” he says. Spotify won six Lions last year for its marketing campaigns, including “Thanks, 2016 … It’s Been Weird” and “President of Playlists.”

Both Spotify and Google have had to deal with public relations challenges recently. Spotify suffered a setback over its policy against “hate content” following a backlash from the music biz.

“We rolled this out wrong and could have done a much better job,” Ek said at the Code Conference. Google recently decided not to renew a contract to undertake artificial intelligence work for the Pentagon — on a drone project called Maven — after opposition from thousands of its employees.

More Biz

  • Helen Hunt World on Fire

    What's in a Name? How U.S. Talent Buoys International Sales on European Drama

    While European actors have long been mainstays on American television, recent years have seen American stars gaining traction as the leads in international productions. Sandra Oh’s award-winning turn in “Killing Eve,” Carrie Anne Moss in “Wisting,” Anna Paquin in “Flack” and Rob Lowe in “Wild Bill” are just a few examples of familiar Hollywood faces [...]

  • U.K. Freelancers

    U.K. Government Faces Pressure From Industry on Economic Measures for Freelancers

    The U.K. government is facing increasing pressure from the creative industries after it emerged that economic measures set out for the self-employed last week by Chancellor of the Exchequer Rishi Sunak have yawning gaps in them. The measures may have come as a welcome move for many creative industries workers, but not all are eligible [...]

  • Songwriters Hall of Fame Induction Ceremony

    Songwriters Hall of Fame Induction Ceremony Moved to 2021

    The Songwriters Hall of Fame has rescheduled their 51st Annual Induction & Awards Gala originally set for June 11, 2020 to June 10, 2021, at the Marriott Marquis New York, the organization announced today. In making the announcement, SHOF President & CEO, Linda Moran, stated, “In facing the reality of the future being unknown and the extraordinary number [...]

  • Disney Plus

    New Date Set for Disney Plus Hotstar Launch in India

    The slightly delayed India launch of streaming platform Disney Plus Hotstar is now set for Friday. The service will be available in two price tiers. Disney Plus VIP subscribers get access to the entire Marvel Cinematic Universe, Bollywood films, Hotstar originals, unlimited live sports and Star TV serials for INR 399 ($5.30) a year. For [...]

  • San-Sebastian

    San Sebastian, Zurich to Take Up SXSW, Tribeca Titles at Newly Created Film Markets

    The San Sebastian and Zurich film festivals have teamed to launch new film markets that will cater to the gaps created by the cancellation of SXSW and the postponement of Tribeca due to the coronavirus pandemic. The programming of both fall festivals will feature titles originally scheduled for spring fests SXSW and Tribeca. The markets [...]

  • Sundance Film Festival Placeholder

    Sheffield Doc/Fest Rejigs With Fall Programming, Virtual Forums in Lieu of Festival

    The Sheffield Doc/Fest pitching forums, MeetMarket and Alternate Realities Talent Market are to take place virtually in June, due to the coronavirus pandemic. The rest of the June festival is being replaced by a series of programs that will take place on weekends through the fall. The planned programming will include film screenings, talks, panels, [...]

More From Our Brands

Access exclusive content