×
You will be redirected back to your article in seconds

Atwater Capital Backing China’s Zhengfu Pictures on ‘Age of Game’

China’s Zhengfu Pictures is set as one of the first companies to benefit from new film-financing source Atwater Content Investment Fund (ACIF).

The $30 million fund was hatched by Los Angeles-based venture financier Atwater Capital. The new fund will “focus on the early acquisition of material in partnership with the innovative talent that can shepherd it to reality.”

Zhengfu is a company that straddles China and Hollywood and is headed by Alex Zhang, a former Alibaba Pictures executive, and Han Sanping, the producer-director who used to head state-controlled China Film Group.

ACIF and Zhengfu will team up on “Age of Game,” adapted from a seven-novel series about elite gamers recruited to fight for Earth’s survival in a digital war zone. Zhang will produce and Han executive produce.

“The most powerful position in today’s marketplace is being in control of strong underlying material,” said Vania Schlogel, Atwater Capital founder and managing partner. “Content is power, and ACIF represents a unique approach to keep that power in the hands of those who wield it best: the creatives and creators.”

ACIF will continue to build out its portfolio with the next generation of tastemakers and content creators in film, television and new media. “The fund will take a hands-off approach to the development process, and investments will be cross-genre and cross-media, with the dual goals of creative empowerment and commerciality,” it said in a statement. Atwater Capital and ACIF are represented exclusively by CAA Media Finance and CAA China.

Zhengfu, formerly known as JX Co., has one twin-track film and TV strategy that addresses the growing Chinese market and another focusing on the global English-language market. It will mitigate risk by spreading itself across movies and TV from the outset.

More Biz

  • Firefighters Respond to Brush Fire in

    Brush Fire Threatens Homes in Los Angeles' Pacific Palisades

    Firefighters are responding to a brush fire that is threatening homes in Pacific Palisades, Calif., a wealthy neighborhood on the city’s West side. The homes that are threatened are on Charmel Lane and Vista Grande Drive, north of Sunset Blvd. and west of Temescal Canyon Park. TV news images shows helicopters dropping water on the [...]

  • Warner Chappell Names Shani Gonzales Head of

    Warner Chappell Names Shani Gonzales Head of International, Executive VP of A&R

    Warner Chappell Music today announced the appointment of Shani Gonzales as Head of International, Executive Vice President of U.S., A&R. Based in New York, she will report to the company’s co-chair & CEO Guy Moot. Gonzales was most recently co-head of A&R at BMG U.S. and U.K., following stints at Epic Records and Def Jam. She [...]

  • Sony/ATV Names Dana Baxter Senior VP

    Sony/ATV Music Publishing Names Dana Baxter Senior VP of Corporate Communications

    Sony/ATV Music Publishing today announced the appointment of Dana Baxter as Senior Vice President, Corporate Communications, effective November 1.  According to the announcement, in this role, she will lead all global communications strategies to further advance Sony/ATV’s evolution and mission of putting songwriters first.  She will report to Jon Platt, Chairman and CEO of Sony/ATV and will [...]

  • Variety Cord Cutting Placeholder Cable

    Fox, Charter Strike New Carriage Deal

    Fox Corporation and Charter Communications, Inc. on Monday said they struck a new “long term” carriage deal for Fox’s suite of TV networks, the latest in a recent series of agreements Fox has struck with various distributors. Financial terms were not disclosed. The pact covers distribution of Fox Television Stations, Fox News Channel, Fox Business [...]

  • netflix debt

    Netflix to Raise Another $2 Billion Through Debt to Fund Massive Content Spending

    Netflix, burning boatloads of cash with a projected $15 billion content budget for 2019, is adding to its debt load once again. On Monday (Oct. 21), Netflix announced plans to offer approximately $2.0 billion aggregate principal amount of junk bonds, in both U.S dollar and euro denominations. As of Sept. 30, Netflix reported $12.43 billion [...]

  • Luciano Bernardini de Pace, Pietro Peligra

    Variety Announces Launch of Variety Italy

    Variety has announced the launch of Variety Italy, a new Italian-language international edition that will feature original as well as syndicated Variety content geared towards an Italian audience. The partnership marks the publication’s second international edition, following the announcement of Variety China earlier this year. Variety has partnered with Web Magazine Makers, led by president [...]

More From Our Brands

Access exclusive content