×

APOS: Asian Video Market Set for Strong Growth (Study)

Online video is set to grow rapidly in Asia for the next five years, according to a new study of the region’s TV, video and online markets. The study excludes the largely separate mainland China market.

Media Partners Asia forecasts that online video will expand to 20% of total video industry revenues by 2023, up from 9% in 2017. That is likely to be propelled by new spending on content by online companies, which increase overall content spending in the region by 5% per year.

“The growth of subscription and ad-supported video services from Amazon, Facebook, Netflix and Google will propel these Facebook, Apple, Amazon, Netflix, and Google, companies to a combined 63% share of Asia Pacific online video revenues ex-China by the end of 2018,” said Media Partners Asia executive director Vivek Couto.

The report, to be presented this week at the MPA-hosted APOS conference in Indonesia, shows Google-owned YouTube to have 70-90% slice of a large and fast-growing online video advertising business in Australia, Japan, Southeast Asia and India. In addition, Amazon and Netflix have scaled quickly with subscription video offerings in Australia, India and Japan but have a long way to go in Southeast Asia and Korea.

The analysis could be changed by the potential all-in premium offerings from Disney, 21st Century Fox and Time Warner, which are expected to launch in the next five years. Amazon Prime Video has also yet to scale up in Australia and key markets across Southeast Asia.

Total content investment in TV and online video is expected to expand from $23.1 billion in 2017, to $30.1 billion by 2023. Online video platforms will account for 17%. For traditional TV players, increased content investment is mainly focused on sports rights, across Australia and India in particular, and entertainment on free TV across Southeast Asia.

Online video advertising, dominated by YouTube to date, continues to grow at a stellar pace, was worth $3.6 billion in 2017 and could hit $10.7 billion by 2022. Online video subscription fees are growing rapidly from a very low base, up 41% in 2017 to reach $1.7 billion, and forecast to grow at 12% per year to hit $4 billion by 2023.

Japan and Australia will remain the leading markets for online video, contributing more than 55% to Asia Pacific revenues ex-China in 2023. The third-largest market will be India, which will also be the fastest growing with a 26% average growth over 2018-23.

More Biz

  • Andrew Weatherall at Caught by the

    British DJ-Producer Andrew Weatherall Dies at 56

    British music producer, DJ and record-label founder Andrew Weatherall, who co-produced Primal Scream’s landmark 1991 album “Screamadelica” and helped bring the acid house genre into the mainstream, died Monday in a London hospital from a pulmonary embolism, his management confirmed to the Guardian. He was 56. “He was being treated in hospital but unfortunately the [...]

  • Bertelsmann CEO Says RTL, ProSiebenSat.1 Should

    Bertelsmann CEO Says RTL, ProSiebenSat.1 Should Be Free to Merge

    The CEO of German media giant Bertelsmann has said its RTL Group TV division should be allowed to merge with German rival ProSiebenSat.1 and called for a loosening of E.U. antitrust regulations in order to better stave off intensifying competition from U.S. streaming giants. In an interview with German newspaper Frankfurter Allgemeine Sonntagszeitung published on [...]

  • Politicians and Petition Support BBC Following

    Politicians and Petition Support BBC Following Reports of Major Cuts

    A war of words around the future of the BBC continued on Monday amid reports of severe cutbacks to the U.K. public broadcaster. The Sunday Times reported over the weekend that Downing Street, the seat of the U.K. government, was planning to replace the annual BBC license fee with a subscription service; sell most of [...]

  • Sharp Objects

    Entertainment One Commits to Drama: 'Hasbro Bought the Business to Expand It'

    “Sharp Objects” and “Run” producer-distributor Entertainment One is reassuring partners of its commitment to drama following its acquisition by toy giant Hasbro. EOne has always cultivated a strong set of procedurals, such as ABC’s Nathan Fillion-starrer “The Rookie” and Fox’s Stephen Dorff-led “Deputy,” but has also gained traction with cable propositions such as HBO’s “Sharp [...]

  • United States President Barack Obama (L)

    Barack Obama on Kobe Bryant's Death: 'Nothing Is More Heartbreaking'

    President Barack Obama spoke about the heartbreaking deaths of Kobe Bryant, his daughter, Gianna, and the seven other victims of the shocking helicopter crash last month. “That loss is something that I know many are still grappling with — particularly, Kobe, because he was with his daughter and those families and those children. And those [...]

  • Kobe Bryant Dead

    How to Get Tickets to the Kobe and Gianna Bryant Memorial Service

    The Los Angeles Lakers have announced that fans that wish to attend the public memorial of Kobe and Gianna Bryant can register for tickets online beginning Friday. The memorial will take place at 10 a.m. on Feb. 24 at Los Angeles’ Staples Center. Kobe and Gianna Bryant were among the nine killed in a helicopter [...]

  • R Kelly Sexual Assult Accusations Mugshot

    R. Kelly Hit With New Charges Alleging Sexual Abuse Against a Minor

    R. Kelly has been hit with new federal charges in Chicago, alleging that he sexually abused a minor female for four years, beginning in 1997, according to the Chicago Tribune. The superseding indictment, which was made public Friday, alleged Kelly sexually abused a girl who was identified as “Minor 6.” Kelly is already in prison [...]

More From Our Brands

Access exclusive content