×
You will be redirected back to your article in seconds

Ladima Foundation Connects African Women With Jobs in Film

As the #MeToo and Time’s Up movements move the needle on conversations about gender parity in Hollywood and beyond, African women are determined not to be left behind.

Enter The A-List — a homegrown effort to address the systemic imbalances facing African women working in film and TV — which will have its official launch at the Cape Town Intl. Film Market and Festival, which runs Oct. 9-19. The list will provide a comprehensive, searchable database of female professionals working below the line in production across the continent.

“I think most women in the industry will agree that the technical space is where women are most underrepresented,” says Lara Preston of the Ladima Foundation, the Cape Town-based nonprofit that is launching The A-List. “With this list we can show that there is always the right woman for the job.”

During the planning stages, adds Preston, organizers were looking for tangible, doable things — small and simple ideas to assist women to actually get work in the industry. “Often the argument used [by producers] is that they couldn’t find a woman for the job,” she says, noting that The A-List was inspired by the Women in Media’s Crew List, which was launched in Los Angeles in 2017. “As the list grows, it will enable anyone to search for a specific skill in a specific location, and ideally lead to more work for women.”

The A-List has already gathered nearly 800 names representing 29 African nations, from industry powerhouses like South Africa and Nigeria to countries as far-flung as Togo, The Gambia and South Sudan. “We were overwhelmed by the positive response from both individuals and film organizations toward the project,” Preston says. Organizers are busy signing up more women and developing the back end of the searchable database. In the coming weeks, The A-List will be promoted to production houses and companies around the world looking to shoot in Africa.

It’s the latest step forward for the Ladima Foundation, which is involved in a number of partnerships across the continent, including a training program for southern African women working in film and TV, organized with the South African nonprofit Steps. Among the projects currently in the late planning stages is an initiative to provide long-term training in animation for young women in conflict areas.

As The A-List prepares to go live this month, Preston says Ladima will continue to work with its partners — film boards, festivals and similarly focused nonprofits — to “develop communities … where women in the industry can find support, mentorship and opportunities but also work toward systematic changes wherever possible.

“I think the most exciting thing is to see a pan-African network of women in the industry forming in front of our eyes,” Preston adds. “We believe that partnerships and collaborations are the only way forward, not just for women but for the industry as a whole.”

More Film

  • A Womans Work-The NFLs Cheerleader Problem

    Tribeca Documentaries Explore Gender Issues in Sport

    Up until recently, what it meant to be a professional female athlete in a world dominated by men wasn’t an issue that garnered high volumes of public interest, let alone national headlines. But that all changed in October 2017 when stories from the New York Times and the New Yorker detailing sexual allegations and improper [...]

  • Lizzo Coachella Valley Music and Arts

    Lizzo Joins Cardi B and Jennifer Lopez in Stripper Film 'Hustlers'

    After the release of her third album and a pair of high-profile Coachella performances, Lizzo announced today that she will be joining Cardi B and Jennifer Lopez in the stripper-themed film “Hustlers.” Based on a true story, the film focuses on strippers who band together to turn the tables on their wealthy Wall Street male [...]

  • Ralph Fiennes attends a special screening

    Ralph Fiennes on Directing Rudolf Nureyev Biopic: 'It's Been a Very, Very Long Road'

    Ralph Fiennes celebrated his latest directorial outing, “The White Crow,” on Monday night in New York City. The Sony Pictures Classics film tells the story of legendary dancer Rudolf Nureyev. “It’s been a very, very long road. We were mad. We were mad to take on this subject of Rudolf Nureyev. Mad. Completely mad,” Fiennes [...]

  • Marc Malkin The Big Ticket Podcast

    Variety, iHeartMedia Launch New Film Podcast 'The Big Ticket' With Marc Malkin

    Variety and iHeartMedia have announced the premiere of “The Big Ticket,” a new weekly film-focused podcast hosted by Marc Malkin, the magazine’s senior film awards and events & lifestyle editor. The podcast will feature sit-down interviews with Hollywood’s hottest stars and filmmakers talking movies, the business and more. New episodes will be released every Thursday [...]

  • 2019 Box Office Placeholder

    Can 'Avengers: Endgame,' 'Lion King' and Other Summer Movies Rescue the Box Office?

    In the summer, as temperatures rise and schools go on break, Hollywood likes to stick to a well-worn formula: Pack the multiplexes with franchises, spinoffs, reboots and remakes. This coming season will be no different — with hopes that the pay off at the box office will help reverse the current turndown in ticket sales. [...]

  • Cameron Crowe, David Crosby in Park

    Cameron Crowe on Putting 'the Most Colorful Life Ever,' David Crosby's, on Screen

    Cameron Crowe jokes that David Crosby is following his career path. The star’s frankness and tell-it-like-it-is demeanor has resulted in Rolling Stone magazine’s invitation to set up the Rock and Roll Hall of Famer’s next act as a rock Dear Abby of sorts with his new column: “Ask Croz.” “Isn’t that great?” says Crowe, the Oscar-winning [...]

  • Avengers: Endgame

    'Avengers: Endgame' Full Movie Hits Piracy Networks (Report)

    Disney/Marvel’s “Avengers: Endgame,” poised to be the hugest movie opening in history, has hit piracy networks — two days before its U.S. premiere — with a copy evidently recorded in a Chinese movie theater now circulating online, according to a published report. Users in China began sharing a 1.2-gigabyte file of “Avengers: Endgame” on peer-to-peer [...]

More From Our Brands

Access exclusive content