TV Industry Braces for Disruption From Possible WGA Strike

In an internal letter this week, WGA leaders told members who have volunteered to serve as strike captains to be prepared for immediate action should a work stoppage be triggered after the guild’s contract with producers expires at midnight PT out May 1.

“If it happens, we will be out there on May 2 with signs,” a union insider told Variety.

That dispels any notion that the writers would delay picketing at the start of a strike, a move that had been considered. It also raises the possibility that media buyers and others will have to pass picket lines on their way into the major networks’ upfront presentations in New York.

Contract talks between the guild and the Alliance of Motion Picture and Television Producers resumed on Tuesday after a weeklong break. The clock is ticking for negotiators as the contract expires in five days. Sources close to the situation said there were lengthy discussions at the bargaining table on Tuesday but not much in the way of progress.

Given the timing, the first major events coming up on the industry calendar in May are the broadcast upfronts and the Cannes film festival, which runs May 17-28.

The upfronts begin their usual marathon week of presentations for the largest networks on May 15, with NBCUniversal’s combined cable and broadcast show kicking off the presentations and Fox making its case later in that afternoon. Univision, ABC, ESPN, CBS, Turner, and the CW will also make their pitches to advertisers in the ensuing three days. But the current dispute between the WGA and producers threatens to cast a pall over a week when television executives strain to project a relentlessly upbeat tone.

Conversations about how a strike would impact the fall season are in full effect inside network and studio offices, sources tell Variety. The consensus is that a short strike that only lasts a few weeks in May or into early June would not be problematic for production of the new fall season. But a strike that extends into July or August — or one that is delayed until then through short-term contract extensions — could have radical effects on production, forcing the networks to lean heavily into unscripted programming, push back fall premieres, and shorten season orders.

Whether or not that worst-case scenario comes to pass, the potential for it will loom large over upfronts. Unless writers and producers come to an agreement quickly, networks will be forced to acknowledge the labor dispute at their presentations.

“We’ll have to talk about how we don’t know what the future will hold,” one network insider told Variety. “But everyone knows that the strike will end. And when the strike ends, the programs you pick are the programs you pick.”

That uncertainty will be on ad buyers’ minds as they cut their deals, but is unlikely to have much impact on the nature of those agreements. Should a strike have an impact on fall programming plans, advertisers will have protections worked into their deals, as they always do, that will allow them to get money back or make-goods.

At the presentations, however, uncertainty will likely mean less emphasis on fall primetime schedules. Showcasing those schedules has long been a core function of the upfronts, but one that networks have de-emphasized as they have moved toward selling ads against C7 ratings, which cover a week’s worth of delayed viewership.

More TV

  • Cardi B Joe Exotic

    Cardi B Pledges to Start a GoFundMe for Joe Exotic From Netflix's 'Tiger King'

    Cardi B, like most people in the world, is hooked on Netflix’s “Tiger King.” Over the past couple of days, Cardi has been tweeting about the new docu-series, which follows the bizarre story of Joe Exotic, a private zoo owner with hundreds of exotic animals who ends up in jail for hiring a hitman to [...]

  • Victorious

    Ariana Grande and the 'Victorious' Cast Celebrate 10 Year Anniversary on Zoom

    Nickelodeon fans’ dreams came true when the cast of “Victorious” reunited to celebrate the show’s debut 10 years ago. Ariana Grande, Victoria Justice and their co-stars were supposed to get together in person to commemorate the anniversary, but due to the shelter-in-place rules around the country, the cast all hopped on a Zoom call. Grande [...]

  • Tiger King

    'Tiger King': Where Everyone in the Series Is Now

    (Warning: Spoilers ahead. Do not watch if you haven’t seen all seven episodes of Netflix’s “Tiger King.”) Like a stealthy tiger padding through the jungle, no one saw Netflix’s “Tiger King” coming until it was too late to un-see the questionable conditions the animals were kept in, and the questionable taste in tattoos of nearly [...]

  • Jameela Jamil attends the NBC and

    Jameela Jamil Admits She Could Have Picked a Better Time to Come Out as Queer

    Jameela Jamil isn’t interested in being perfect.  “Sometimes, I do f— up, but I always apologize when I’ve gotten it wrong,” she told said in a candid interview on “Variety Live,” which streams via Variety’s Instagram account. “I learn, and other people learn with me.”  And she definitely isn’t afraid to back down from a [...]

  • THE BLACKLIST -- "Cornelius Ruck (#155)"

    'The Blacklist' Bosses on 'Clue' Inspiration for Standalone Whodunnit Episode

    SPOILER ALERT: Do not read if you have not yet watched “Cornelius Ruck (No. 155),” the 12th episode of “The Blacklist” Season . Viewers that needed a bit of a respite from the real world on Friday night probably embraced the light-hearted nature of “The Blacklist’s” “Cornelius Ruck” episode, a concluding installment to the previous week’s [...]

  • APA Logo

    APA Sets Salary Cuts and Furloughs in Wake of Covid-19 Pandemic

    Following in the steps of several agencies dealing with the coronavirus, APA has informed all offices of upcoming salary cuts along with possible suspensions and furloughs for employees due to the pandemic’s economic effect on the industry. APA board of directors will make the largest financial sacrifice. The move has been made to avoid layoffs [...]

More From Our Brands

Access exclusive content