The “Sunday Night Football” matchup between Washington and Oakland delivered a one-sided game for viewers and a weakened ratings return for NBC.
With Washington dominating throughout and ultimately winning 27-10, “Sunday Night Football” averaged an 11.6 rating in Nielsen’s metered-market household numbers. That’s down 11% from early numbers for the third week of the season last year.
Earlier in the day, ratings for CBS’ NFL doubleheader were up 4% from the same week last year. The early regional game drew an 10.0 in overnights, up 11% from last year. CBS’ later game drew a 13.8, down 1% from last year. Fox’s afternoon game did a 10.3, down 16% from last year.
Earlier in the week, “Thursday Night Football” saw a ratings surge with Los Angeles Rams-San Fransisco 49ers on NFL Network drawing a 4.4 final household rating, up 38% from week three, and 7.4 million total viewers, up 47% from last week.
Elsewhere on broadcast Sunday night, “Star Trek: Discovery” debuted to a 1.6 rating in the 18-49 demo, according to Nielsen fast nationals, following a football assisted “60 Minutes.” “Discovery,” the most expensive series in CBS history, debuted on the broadcast network, with all subsequent episodes set to premiere on premium service CBS All Access. The solid opening is a positive sign for what CBS has acknowledged is a risky strategy, but also one it hopes will yield rewards.
The “60 Minutes” season premiere, which included Oprah Winfrey’s debut as a correspondent for the show and was aided by NFL overrun into the time period, averaged a 2.5. Fox special “Who Shot Biggie and Tupac?” drew a 1.1. On ABC, “Celebrity Family Feud” drew a 1.0; the season finale of “Steve Harvey’s Funderdome” drew a 0.8; and the season finale of “The $100,000 Pyramid” drew a 0.6.