×
You will be redirected back to your article in seconds

TV Ratings: Viewership of NCAA Championship Grows 21% Over 2016

UPDATE: In final nationals from Nielsen, Monday night’s North Carolina-Gonzaga championship game averaged 23 million total viewers, up 30% from last year’s championship game. The game peaked with 26.1 million viewers from 11:15-11:30 p.m. Additionally, NCAA March Madness Live recorded 98 million live video streams during the NCAA Tournament, up 33% over last year. The National Championship game garnered 4.4 million live video streams, an all-time record for the title game.

CBS’ coverage of Monday night’s March Madness closer saw a big viewership spike in overnight ratings compared to the 2016 championship game that aired on Turner cable networks.

The North Carolina Tar Heels defeat of the Gonzaga Bulldogs averaged a 14.5 household rating in Nielsen’s 56 overnight metered markets, which cover about 70% of U.S. TV households. That was up 21% from last year and marked the third-highest rating for the NCAA’s men’s basketball National Championship since 2005.

Elsewhere on broadcast, most shows were down from the previous week as they were airing against the championship game. On NBC, “The Voice” (2.1 rating/7 share, 9.8 million) and “Taken” (0.9/3, 4.9 million) both finished the night down in the demo.

For ABC, “Dancing With the Stars” (1.6/5, 10.3 million) was also down, though slightly less than some of its competition. “Quantico” (0.6/2, 3.2 million) saw a big drop in its demo number but stayed roughly even in total viewers.

Fox aired new episodes of “24: Legacy” (0.8/3, 3.1 million) and “APB” (0.6/2, 2.7 million), both of which stayed approximately even with last week’s episodes.

The CW aired only repeats.

For the night, CBS was easily  the winner in both measures with a 4.6 and 15.4 million viewers, though those numbers will be adjusted later today when final viewership numbers for the championship game become available. NBC followed with a 1.7 and 8.2 million viewers. ABC was third with a 1.2 and 8 million viewers. Fox finished fourth with a 0.7 and 2.9 million viewers. The CW managed a 0.2 and 1 million viewers.

More TV

  • Wanda Sykes Silicon Valleywood

    Wanda Sykes on Doing Business With Netflix: 'They Moved That Comma'

    MENLO PARK, Calif. — Wanda Sykes wears a lot of hats as a comedian, writer, producer and entrepreneur, and that gives her a keen sense of the ever-growing content marketplace. She also has a very clear understanding of what she’s worth in dollars and cents, as she shared Tuesday in her Q&A at Variety’s Silicon [...]

  • Jenna Hager Hoda Kotb

    NBC News Sets Joanne LaMarca as EP, 'Today' Fourth Hour

    Just after NBC News recalibrated the fourth our of its daytime “Today” program, it has named a new executive producer to oversee the show. Joanne LaMarca, a longtime “Today” staffer who left NBC News in 2017 after a long run, will return as the new head of the 10 a.m. hour that is now led by [...]

  • Adam McKay photogrpahed at the PMC

    HBO to Team With Adam McKay on Scripted Showtime Lakers Series

    HBO is bringing the Showtime Lakers to the scripted arena with “Showtime,” Variety has confirmed. The series, which has received a pilot order at the cabler, hails from Adam McKay, who will direct. “Showtime” will be based on Jeff Pearlman’s non-fiction book “Showtime: Magic, Kareem, Riley, and the Los Angeles Lakers Dynasty of the 1980s.” “Jeff Pearlman’s [...]

  • The 100 -- "Sanctum" -- Image

    'The 100' Boss Breaks Down Season 6's New World and Theme of 'Can We Do Better?'

    When “The 100” returns for its sixth season on April 30, the CW drama will thrust its characters into a brand new world. After escaping a no-longer habitable Earth at the end of the fifth season, the characters went into cryostasis until the planet was ready for life again. One hundred and twenty-five years later, [...]

  • David Milch Deadwood

    'Deadwood' Creator David Milch Diagnosed With Alzheimer's

    David Milch, the creator of “Deadwood,” revealed his Alzheimer’s diagnosis in an interview published Tuesday. “As best I understand it, which is minimally, I have a deterioration in the organization of my brain,” Milch told Vulture. “And it’s progressive. And in some ways discouraging. In more than some ways — in every way I can [...]

  • Jim Lanzone

    CBS Interactive Chief Jim Lanzone: 'We Have a Tiger by the Tail' With Streaming Growth

    MENLO PARK, Calif. — CBS All Access can’t serve up addressable advertising inventory fast enough for marketers hungry to reach consumers watching premium video online. That was the upbeat outlook shared by CBS Interactive CEO Jim Lanzone during his keynote address on Tuesday at Variety’s Silicon Valleywood presented by PwC. “There’s not a form of advertising [...]

  • ÒThe One Where Diane and Liz

    'The Good Fight' Renewed for Season 4 at CBS All Access

    “The Good Fight” has been renewed for a fourth season at CBS All Access, Variety has learned. The legal drama, executive produced and run by Michelle King and Robert King, is currently streaming its third season on the Eye’s digital network. The show “continues to be a flagship original series for the service,” said Julie [...]

More From Our Brands

Access exclusive content