×
You will be redirected back to your article in seconds

TV Ratings: Viewership of NCAA Championship Grows 21% Over 2016

UPDATE: In final nationals from Nielsen, Monday night’s North Carolina-Gonzaga championship game averaged 23 million total viewers, up 30% from last year’s championship game. The game peaked with 26.1 million viewers from 11:15-11:30 p.m. Additionally, NCAA March Madness Live recorded 98 million live video streams during the NCAA Tournament, up 33% over last year. The National Championship game garnered 4.4 million live video streams, an all-time record for the title game.

CBS’ coverage of Monday night’s March Madness closer saw a big viewership spike in overnight ratings compared to the 2016 championship game that aired on Turner cable networks.

The North Carolina Tar Heels defeat of the Gonzaga Bulldogs averaged a 14.5 household rating in Nielsen’s 56 overnight metered markets, which cover about 70% of U.S. TV households. That was up 21% from last year and marked the third-highest rating for the NCAA’s men’s basketball National Championship since 2005.

Elsewhere on broadcast, most shows were down from the previous week as they were airing against the championship game. On NBC, “The Voice” (2.1 rating/7 share, 9.8 million) and “Taken” (0.9/3, 4.9 million) both finished the night down in the demo.

For ABC, “Dancing With the Stars” (1.6/5, 10.3 million) was also down, though slightly less than some of its competition. “Quantico” (0.6/2, 3.2 million) saw a big drop in its demo number but stayed roughly even in total viewers.

Fox aired new episodes of “24: Legacy” (0.8/3, 3.1 million) and “APB” (0.6/2, 2.7 million), both of which stayed approximately even with last week’s episodes.

The CW aired only repeats.

For the night, CBS was easily  the winner in both measures with a 4.6 and 15.4 million viewers, though those numbers will be adjusted later today when final viewership numbers for the championship game become available. NBC followed with a 1.7 and 8.2 million viewers. ABC was third with a 1.2 and 8 million viewers. Fox finished fourth with a 0.7 and 2.9 million viewers. The CW managed a 0.2 and 1 million viewers.

More TV

  • Fox Sports NFL Sunday

    AT&T Sets Broad Carriage Renewal Pact With Fox Networks Group

    UPDATE: In final nationals from Nielsen, Monday night’s North Carolina-Gonzaga championship game averaged 23 million total viewers, up 30% from last year’s championship game. The game peaked with 26.1 million viewers from 11:15-11:30 p.m. Additionally, NCAA March Madness Live recorded 98 million live video streams during the NCAA Tournament, up 33% over last year. The National Championship game garnered […]

  • SATURDAY NIGHT LIVE -- "Steve Carell"

    'Saturday Night Live' Stages Mini 'Office' Reunion (Watch)

    UPDATE: In final nationals from Nielsen, Monday night’s North Carolina-Gonzaga championship game averaged 23 million total viewers, up 30% from last year’s championship game. The game peaked with 26.1 million viewers from 11:15-11:30 p.m. Additionally, NCAA March Madness Live recorded 98 million live video streams during the NCAA Tournament, up 33% over last year. The National Championship game garnered […]

  • SATURDAY NIGHT LIVE -- "Steve Carell"

    ‘Saturday Night Live’ Takes Shots at Voter Fraud, Facebook and Nancy Pelosi (Watch)

    UPDATE: In final nationals from Nielsen, Monday night’s North Carolina-Gonzaga championship game averaged 23 million total viewers, up 30% from last year’s championship game. The game peaked with 26.1 million viewers from 11:15-11:30 p.m. Additionally, NCAA March Madness Live recorded 98 million live video streams during the NCAA Tournament, up 33% over last year. The National Championship game garnered […]

  • 'Big Mouth' Renewed for Season 3

    'Big Mouth' Renewed for Season 3 at Netflix

    UPDATE: In final nationals from Nielsen, Monday night’s North Carolina-Gonzaga championship game averaged 23 million total viewers, up 30% from last year’s championship game. The game peaked with 26.1 million viewers from 11:15-11:30 p.m. Additionally, NCAA March Madness Live recorded 98 million live video streams during the NCAA Tournament, up 33% over last year. The National Championship game garnered […]

  • Channing DungeyWomen In Film Crystal and

    How ABC Pulled Off a Stealth Transition for Channing Dungey and Karey Burke

    UPDATE: In final nationals from Nielsen, Monday night’s North Carolina-Gonzaga championship game averaged 23 million total viewers, up 30% from last year’s championship game. The game peaked with 26.1 million viewers from 11:15-11:30 p.m. Additionally, NCAA March Madness Live recorded 98 million live video streams during the NCAA Tournament, up 33% over last year. The National Championship game garnered […]

  • Diego Luna Inclusion

    6 Takeaways From Variety’s 2018 Inclusion Summit

    UPDATE: In final nationals from Nielsen, Monday night’s North Carolina-Gonzaga championship game averaged 23 million total viewers, up 30% from last year’s championship game. The game peaked with 26.1 million viewers from 11:15-11:30 p.m. Additionally, NCAA March Madness Live recorded 98 million live video streams during the NCAA Tournament, up 33% over last year. The National Championship game garnered […]

  • Frankie Shaw as Bridgette Bird and

    TV News Roundup: 'SMILF' Season 2 Premiere Date Set at Showtime

    UPDATE: In final nationals from Nielsen, Monday night’s North Carolina-Gonzaga championship game averaged 23 million total viewers, up 30% from last year’s championship game. The game peaked with 26.1 million viewers from 11:15-11:30 p.m. Additionally, NCAA March Madness Live recorded 98 million live video streams during the NCAA Tournament, up 33% over last year. The National Championship game garnered […]

More From Our Brands

Access exclusive content