×
You will be redirected back to your article in seconds

Donald Trump’s Pre-Super Bowl Interview Ratings Lower Than Barack Obama’s Figures

UPDATED: President Donald Trump sat down on Sunday afternoon with Fox News for the president’s now-customary pre-Super Bowl interview. The segment with “O’Reilly Factor” host Bill O’Reilly, which aired during Fox Broadcasting’s pre-game coverage around 4 p.m., drew an average audience of 12.2 million viewers.

Here at last we have a true apples-to-apples comparison for a television event with Trump’s predecessor, Barack Obama — or at least as close to one as we’re going to get for a while — and it’s not very flattering for the current Commander-in-Chief.

President Obama’s first pre-Super Bowl interview, with NBC’s Matt Lauer in 2009, brought in an average audience of 21.9 million viewers in Nielsen’s final accounting. The half-hour of 2011’s Super Bowl pre-game coverage — which included O’Reilly’s highly anticipated interview with Obama — attracted an average audience of 17.3 million. In 2016, Obama’s interview drew 14.9 million; in 2015, 16.4 million; in 2014, 18 million.

The Trump-O’Reilly interview drew a 7.8 household rating in Nielsen’s metered market overnight ratings. President Obama’s last three sit-downs before the Super Bowl drew overnight household ratings of 9.2, 10.2, and 11.5; his first, a 9.6.

There are a few factors that can perhaps affect the ratings of POTUS’ pre-Super Bowl interview: Current political climate, game anticipation, and how close to kickoff the interview aired (Obama’s first interview was shown closer to 5 p.m.; the 2011 one was around 4:30 p.m.). The last one could account for the gap between POTUS 44 and 45’s first interviews — the closer to kickoff, the more people are already tuned in to the network. However, a difference of 9.7 million viewers is significant.

More TV

  • Celebrities Sound Off on 2018

    Celebrities Pick Their Favorite Movies and TV Shows of 2018

    Still looking for the latest and greatest movie, TV series or book to finish before the year is out? Why not ask the folks behind Hollywood’s favorite hits, what they’re reading and viewing this 2018. We reached out to the stars and creators behind the things you love (including Barry Jenkins, Steven Canals and Dan Levy)  to [...]

  • Mary Poppins 1964

    P.L. Travers' Efforts to Adapt 'Mary Poppins' for Film, TV Were Often Less Than Jolly

    Disney’s “Mary Poppins Returns,” a sequel decades in the making, opens Dec. 19. Even before the 1964 original, Hollywood made several attempts to adapt P.L. Travers’ books, with Samuel Goldwyn and Katharine Hepburn among those involved in the chase. But aside from a one-hour 1949 CBS television version, they all hit a dead-end. The first [...]

  • Morgan Spurlock Sexual Misconduct

    Morgan Spurlock to Pay TNT $1.2 Million After Abandoning Docuseries

    Morgan Spurlock has reached a settlement with Turner Entertainment Networks a year after he confessed to a history of sexual misconduct and walked away from a documentary series. Spurlock’s company, Warrior Poets, has agreed to pay Turner $1,173,707, according to a final judgment filed in federal court in Los Angeles on Thursday. In the spring [...]

  • Peanuts Cartoon Apple

    Apple Lands New 'Peanuts' Content From DHX Media

    In a highly competitive situation, Apple has made a deal with DHX Media to produce new “Peanuts” content for the tech giant’s upcoming streaming service, Variety has learned. DHX and its subsidiary, Peanuts Worldwide, will develop and produce original series, specials and shorts based on the iconic gang of characters created by Charles M. Schulz. As [...]

  • Fifty Shades of Grey

    International Piracy Ring Stole Over 25,000 Movie and TV Digital Files, U.S. Feds Say

    A five-member international hacking crime ring stole more than 25,000 files for Hollywood movies and TV shows and illegally offered hundreds of them for sale online, according to U.S. law enforcement officials. A federal grand jury in L.A. on Wednesday (Dec. 12) indicted five men, identified as residing in the U.K., India, Dubai and Malaysia, [...]

  • Dynasties BBC

    Bristol Is Home to Production Companies Known for Global Wildlife Projects

    Bristol, two hours west of London and known by toon enthusiasts as the home of Aardman Animations, also happens to be the world center of wildlife filmmaking and home to the top producers, directors and camera pros creating the influx of natural history shows that continue to grow ever more popular on TV screens around [...]

More From Our Brands

Access exclusive content