×
You will be redirected back to your article in seconds

TNT Summer Dramas Stand Strong in Multi-Platform Viewing

TNT’s summer dramas are not setting the TV landscape on fire in terms of traditional ratings, but are showing significant life in multi-platform viewing.

Animal Kingdom,” currently in its second season, is averaging a 0.4 rating in adults 18-49 and 1.1 million viewers per episode in Nielsen’s Live+Same Day numbers, down approximately 14% in the demo and 11% in total viewers compared to last season’s final average.

However, the series is currently averaging 4.8 million viewers per episode across TNT platforms, according to data provided by the network. That figure includes a 73% increase in viewing through TNT’s website, mobile apps and connected devices, as well as an 11% lift in DVR viewing. TNT recently renewed the series for a third season.

Freshman drama “Claws,” which stars Niecy Nash as a Florida nail salon owner who gets involved in organized crime, is averaging numbers similar to “Animal Kingdom” midway through its first season. It is currently averaging a 0.4 rating and 1.2 million viewers per episode on TNT’s linear channel. According to the network, the series is averaging an impressive 7.7 million viewers per episode across platforms. It has already been renewed for a second season.

“Will,” which explores the early life of William Shakespeare, launched at the beginning of July to a disappointing 0.2 and 633,000 viewers. After four episodes, the series is averaging just a 0.1 and 487,000 viewers per episode. No multi-platform data on the series is currently available.

The shows’ performance on streaming and digital platforms is in keeping with TNT and TBS head Kevin Reilly’s push to move both networks away from traditional television.

“How people watch and the different ways they connect to TV — you’re going to see some expansion and radical transformation” Reilly said Thursday at the TCA summer press tour, speaking on the future of the industry. “We’re going to be part of that — we’re already on the move.”

More TV

  • Black Panther

    'Black Panther,' 'Crazy Rich Asians,' 'Westworld' Among Costume Designers Guild Winners

    “Crazy Rich Asians,” “The Favourite” and “Black Panther” walked away with top honors at the 21st annual Costume Designers Guild Awards Tuesday night, the final industry guild show before the Oscars on Feb. 24. “The Favourite” and “Black Panther” are up for the Oscar this year, along with “The Ballad of Buster Scruggs,” “Mary Poppins [...]

  • Syfy Cancels 'Nightflyers' After One Season

    Syfy Cancels 'Nightflyers' After One Season

    The George R.R. Martin drama “Nightflyers” has been canceled by Syfy after only one season. Based on the novella from the mastermind behind “Game of Thrones,” the show was seen as a big gamble for the NBCUniversal-owned cable network, as it represented the most expensive series it had ever developed. The network attempted to spark [...]

  • Batwoman Arrow

    The CW's 'Batwoman' Pilot Switches Directors, Adds Dougray Scott

    The CW has added veteran Scottish actor Dougray Scott to its “Batwoman” pilot as well as swapped in Marcos Siega for previous director David Nutter, Variety has learned. The pilot, which stars Ruby Rose as the eponymous caped heroine, is being helmed by DC TV head Greg Berlanti, and was penned by “Vampire Diaries” alum [...]

  • OG Review

    Review: 'O.G.' on HBO

    Jeffrey Wright, the most compelling reason to watch HBO’s new film “O.G.,” is among television’s best actors at switching between codes or manners of being. On “Westworld,” his timeline-toggling android swaps personae so delicately that his performance gains in resonance when recalled in retrospect. (Perhaps that’s why Wright has been so oddly underrated through the [...]

  • Nahnatchka Khan Writers Room

    Nahnatchka Khan Exits 20th Century Fox TV for Overall Deal at Universal

    Nahnatchka Khan has signed a four-year overall deal at Universal Television. The deal brings an end to the decade-plus Khan and her Fierce Baby Productions banner spent at 20th Century Fox Television. The move will see Khan exit from her role as showrunner on ABC comedy “Fresh Off the Boat,” which she also created. The [...]

  • David Ajala

    'Nightflyers' Star David Ajala Joins CBS Drama Pilot 'Under the Bridge'

    David Ajala has been cast in a lead role in the CBS drama pilot “Under the Bridge,” Variety has learned. In the project, when a scandal rocks the medical practice she runs with her husband and their friends, a surgeon rises to the occasion and takes the lead in trying to mend both the practice and [...]

More From Our Brands

Access exclusive content