×
You will be redirected back to your article in seconds

‘The Handmaid’s Tale’ Earns Hulu’s First Super Bowl Spot for an Original Series (Watch)

Amid the usual betting (legal and illegal) on Super Bowl Sunday comes a different kind of bet from Hulu: a Super Bowl commercial for its upcoming dystopian series “The Handmaid’s Tale,” starring Elisabeth Moss, Samira Wiley, Alexis Bledel, Yvonne Strahovski, Joseph Fiennes, and plenty of other actors you enjoy seeing on your screen.

Hulu has released the spot early; you can watch it above or on YouTube.

“The Handmaid’s Tale,” based on the 1985 Margaret Atwood novel of the same name, takes place in a nightmare world in which women are little more than baby factories, servants, or trophy wives. The 30-second spot elegantly reveals this world, a theocracy where women no longer have names — instead, they are referred to as “Offred,” “Ofglen,” “Ofcharles,” property of the Commanders who are using them to bear children because their barren wives cannot.

Elisabeth Moss is Offred, our protagonist. She had a husband, a child of her own, and a name, before a radical Christian group declared martial law, suspended the Constitution, and began exterminating all other religious and social groups.

While Hulu has been in the original series game for several years at this point, “The Handmaid’s Tale” is the first to get a Super Bowl spot, an investment that goes far beyond just the $5 million that the 30 seconds of airtime costs. The ad will air in the second quarter of the game on Sunday.

“The Handmaid’s Tale,” produced by MGM TV, premieres on Hulu on April 26.

More TV

  • Kids' Programming Will Be a Battleground

    Why Kids' Programming Will Be a Major Battleground in the Streaming Wars

    When “Moana” left Netflix on Dec. 20, parents of little kids let out a collective wail of despair on Twitter and Facebook parenting groups everywhere. The phrase “ruined Christmas” was pointedly used in the streamer’s direction — sometimes facetiously, sometimes with the reflected ire of a preschooler who had awakened one morning to find her [...]

  • Wendy Williams Walk of Fame Honor

    Wendy Williams on Being 'Imortalized' With Walk of Fame Honor

    Just days after Wendy Williams learned she’d be receiving a star on the Hollywood Walk of Fame, the talk show host was in true form imagining how this honor would elevate her already storied career. “I’m already in the Smithsonian, so now I’ll be immortalized-immortalized,” Williams says. In addition to preparing for her star ceremony, [...]

  • Julia Garner

    'Ozark' Star Julia Garner Signs First-Look Deal With MRC Television

    “Ozark” producer Media Rights Capital (MRC) Television has entered into a first-look deal with series star Julia Garner. Under the deal, Garner will work with MRC to develop and produce television projects. She recently won the Emmy Award for best supporting actress in a drama for her work on the third season of “Ozark,” which [...]

  • DEPUTY: Stephen Dorff in DEPUTY, premiering

    Stephen Dorff’s Fox Drama ‘Deputy’ Lands International Deals (EXCLUSIVE)

    As the curtain comes down on Mipcom, Entertainment One has sealed the first international deals on “Deputy,” the modern-day Western procedural that will be on Fox in the U.S. Fox has acquired the show for its channels in Portugal and Turkey. In Belgium, Telenet has pre-bought the show. Entertainment One is distributing and the series [...]

  • Greg Kinnear Little Men

    Greg Kinnear Joins ‘The Stand’ at CBS All Access

    The cast of “The Stand” at CBS All Access keeps getting starrier. Greg Kinnear is the latest name to sign on for the Stephen King adaptation, joining Alexander Skarsgard, James Marsden, Amber Heard, and Whoopi Goldberg, among others. “The Stand” presents an apocalyptic vision of a world decimated by plague and embroiled in an elemental [...]

  • Aidan Turner (Padraic) backstage'The Lieutenant of

    'Poldark' Star Aidan Turner to Play Leonardo da Vinci in Frank Spotnitz's New Series

    “Poldark” star Aidan Turner will play Leonardo da Vinci in the new series by Frank Spotnitz that aims to provide an original take on the Renaissance genius. Each of the eight episodes of the show, which has the working title “Leonardo,” will center on one of his masterful achievements in various fields, not only including [...]

More From Our Brands

Access exclusive content