×

How ‘The Get Down’ Compared to ‘Stranger Things,’ ‘The Crown,’ ‘Vinyl’ in Viewer Demand

Netflix had never canceled an original scripted drama series — until this week.

On Wednesday, the streaming service pulled the plug on “The Get Down,” one of the most expensive series in television history, with a first season that cost at least $120 million for 10 episodes. Despite recent assurances that creator Baz Luhrmann that a second season was in the offing, Netflix decided not to move forward with the Sony Pictures Television show.

According to data from research firm Parrot Analytics, U.S. viewer demand for “The Get Down” never matched that of buzzier Netflix shows such as “Stranger Things” and “The Crown.” It also failed to outshine comparable linear series, including HBO’s canceled “Vinyl.”

Parrot uses a proprietary demand-expression metric incorporating desire, engagement, and consumption measurements to gauge audience activity around a show. A report prepared for Variety found activity around “The Get Down” to be minimal in the weeks following its release.

From Aug. 11, 2016 through May 24, 2017, “The Get Down” registered 26.6% of the viewer demand for “Stranger Things” and 83.5% of the demand for “The Crown.” “The Get Down” enjoyed a relatively strong start, with 19.8 million demand expressions in its first week on Netflix. “The Crown” was 8.3% higher with 21.4 million demand expressions in its first week, beginning Nov. 4.

Netflix split season one of “The Get Down” into two parts. While the premiere of part two April 7 gave the series a slight bump in audience demand for two weeks, that bump failed to sustain, with demand quickly regressing to a lackluster baseline.

Parrot also compared demand for “The Get Down” to that for two linear dramas rooted in music — Fox’s “Empire” and HBO’s “Vinyl.” Unsurprisingly, “Empire” — one of the most watched series on television — far outperformed “The Get Down” in audience demand. When compared to “Vinyl,” the “The Get Down” averaged 92% more demand than the HBO show for the Aug. 11-May 24 period. But that’s no great accomplishment, considering that “Vinyl”had been canceled long before that stretch began. In between the premieres of parts one and two of “The Get Down” season one, the series showed a baseline level of demand near or lower than a show that had already been killed.

Looking at international markets, “The Get Down” was far outperformed in Brazil and France by “Stranger Things.” In Brazil, the Luhrmann series performed on par with “The Crown,” with neither able to muster much demand. In France, “The Crown” preformed slightly better.

More TV

  • Harley Quinn DC Universe

    4 Things We Learned at TCA 2019: Day 1

    The 2019 Television Critics Association summer press tour kicked off on Tuesday with presentations from DC Universe, A+E Networks, and Nat Geo. DC Universe, the DC-branded streaming service, brought their adult animated series based on “Harley Quinn,” while A+E brought along a range of projects from across their portfolio. It was also announced that A+E [...]

  • The Boys Amazon Prime

    TV News Roundup: Amazon Drops 'The Boys' Final Trailer (Watch)

    In today’s roundup, USA releases the trailer for the second season of “The Purge” and Amazon drops the final trailer before “The Boys” launches.  RENEWALS Viceland has renewed the pro wrestling docu-series “Dark Side of the Ring” for a second season. The upcoming season will feature 10 hour-long episodes chronicling the lives of wrestlers inside [...]

  • WGA West Logo

    WGA West Unveils Candidates for Election That Reflects Discord Over Agency Campaign

    The WGA West has unveiled the slate of candidates for officer posts and board seats in the election that reflects the divisions among members over the guild’s handling of the campaign to reform its rules governing talent agents. Scribes Phyllis Nagy (“Carol”) and William Schmidt (“Yellowstone”) are set to challenge David Goodman for the president’s [...]

  • The Code CBS

    'The Code' Canceled After One Season on CBS

    Freshman military drama “The Code” is officially done at CBS. The news comes just one day after the show’s season finale, which will now serve as the show’s series finale. “Thank you to all you wonderful people who watched [‘The Code’],” series star Dana Delany wrote on Twitter. “Last night was our finale and sadly, [...]

  • Matt Tolmach'Venom' film premiere, Arrivals, Los

    Amazon to Develop Human IPO Series With Matt Tolmach Producing

    Amazon is developing a series inspired by the true story of a man who sold shares of himself to investors, Variety has learned. In a competitive situation, Amazon has landed the project, titled “JNNA.” It is described as a half-hour comedy about the next big investment craze — humans. It is inspired by Mike Merrill, [...]

  • Olympics

    NBCUniversal Projects More Than $1.2 Billion in Ad Sales for 2020 Olympics

    NBCUniversal projected it would sell more than $1.2 billion in advertising for its 17 days of broadcasts of the 2020 Olympics from Tokyo, citing the event as a rare opportunity for Madison Avenue to reach big audiences without the worry of politics getting in the way of a commercial message. The Olympics is “one of [...]

  • R Kelly Sexual Assult Accusations Mugshot

    'Surviving R. Kelly' Follow Up, Jeffrey Epstein Docuseries in the Works at Lifetime

    Lifetime is working on a follow up to the hit docuseries “Surviving R. Kelly” and a new docuseries about Jeffrey Epstein. Rob Sharenow, president of programming for A+E Networks, made the announcements at the Television Critics Association summer press tour on Tuesday. “The Aftermath” will be a four-part series featuring interviews with new survivors, psychologists, [...]

More From Our Brands

Access exclusive content