×
You will be redirected back to your article in seconds

Seven Bucks Prods. Boosts TV Development Team With New Executive Hire (EXCLUSIVE)

Seven Bucks Productions, co-founded by Dwayne Johnson and Dany Garcia, is amping up their team, bringing on a new VP of development, Variety has learned exclusively.

Former MTV and Bravo exec Chelsea Friedland has been tapped for the position of vice president of development, in which she will oversee the development of new scripted and unscripted television projects. She will also work closely with the company’s digital arm, Seven Bucks Digital Studios, to identify long form opportunities in the digital space.

“Our Seven Bucks TV slate is growing at a rapid pace and we’re thrilled to have someone like Chelsea, who understands both our vision and body of work, join as we continue to expand,” said Johnson and Garcia in a joint statement. “We have some exciting projects on the horizon our global audience will love, and look forward to having Chelsea help bring those projects to life.”

Friedland commented, “I’m thrilled to be joining such a hungry and innovative team at Seven Bucks and look forward to expanding their already impressive roster of projects. Working closely with Dany and DJ to bring their vision to audiences around the world is a once in a lifetime opportunity and I can’t wait to see what we can all create together.”

Friedland is familiar with the digital space, as she was most recently at Red Bull TV where she served as director of development. She was part of the first team responsible for creating original content for Red Bull’s OTT platform, and also led internal development for the company.

Prior to her post at Red Bull TV, Friedland was at MTV where she was senior director of development and production. She worked on the reality series “Are You The One?” before developing a Nev Schulman “Catfish” spinoff called “Suspect.” Before MTV, she was at Bravo where she developed and produced series, including “Watch What Happened Live!,” “Southern Charm,” “Manzo’d With Children,” “Fashion Queens,” and “Inside the Actors Studio.”

Seven Bucks Productions is behind Johnson’s HBO series “Ballers,” which returns with its third season on July 23. The company also produces CNN’s “Soundtracks” and YouTube Red’s “Lifeline.” Seven Bucks Digital Studios recently launched its first-ever pilot program.

More TV

  • Pete Davidson Sits Out Final 'Saturday

    Pete Davidson Sits Out Final 'Saturday Night Live' Sketches of 2018

    Just hours after “Saturday Night Live” cast member Pete Davidson posted a message on social media that said he “really [didn’t] want to be on this Earth anymore,” he was absent from the final 2018 live sketches of the late-night sketch comedy show. But although Davidson did not take part in the sketches or appear [...]

  • Pete Davidson photographed by Peggy Sirota

    Pete Davidson Posts Unsettling Message, Deletes Instagram

    UPDATED: “Saturday Night Live” cast member Pete Davidson posted a disturbing message Saturday morning stating he doesn’t “want to be on this earth anymore,” then deleted his Instagram account. In the post, Davidson wrote, “I’m doing my best to stay here for you but i actually don’t know how much longer i can last. all [...]

  • Disney Channel Fires 'Andi Mack' Actor

    Disney Channel Fires 'Andi Mack' Actor Arrested for Plotting Sex With Minor

    Disney Channel has severed ties with “Andi Mack” actor Stoney Westmoreland following his arrest for allegedly trying to arrange a sexual encounter with a 13-year-old. “Stoney Westmoreland, an actor working on the series ‘Andi Mack,’ was arrested in Salt Lake City today,” a Disney Channel spokesperson said in a statement Friday. “Given the nature of [...]

  • Russian Doll

    TV News Roundup: Natasha Lyonne's 'Russian Doll' Sets Netflix Premiere Date

    On Friday’s roundup, Netflix announces the premiere date for “Russian Doll” and Benedict Cumberbatch’s “Brexit” film has a premiere date on HBO FIRST LOOKS Showtime has released a new teaser for the upcoming comedy series, “Black Monday,” which will premiere Sunday, Jan. 20 at 10 p.m. ET/PT. The series stars and is executive produced by Don [...]

More From Our Brands

Access exclusive content