The network has ordered a script with a penalty attached for the project, which follows Steve Strunsky, a 30-year-old liberal and perpetual bachelor from Berkeley. Steve has just moved to a small blue collar town in western Pennsylvania in order to be with his one true love, Grace Fitzgerald. Along with Grace’s father, a reactionary conservative, and her precocious, war obsessed 8-year-old, this colorful family is learning day by day how to build a life together despite their differences.
Reiser created the project and will serve as writer and executive producer. Rogen and Goldberg will executive produce under their Point Grey Pictures Banner, along with Point Grey’s James Weaver. Sony Pictures Television, where Point Grey is set up under an overall deal, will produce.
Reiser, Goldberg, and Rogen previously worked together on the 2011 dramedy “50/50,” which was based on Reiser’s real life struggles after being diagnosed with cancer in his 20s. Reiser wrote the screenplay for and executive produced the film, while Rogen and Goldberg produced. Rogen also co-starred opposite Joseph Gordon-Levitt.
This marks the second broadcast development for Rogen and Goldberg this season. Previously, the pair signed on to executive produce an NBC comedy co-created by “Sausage Party” actress Sugar Lyn Beard and Guy-Endore Kaiser about a young medical prodigy who moves in with her mother after a breakdown.
Rogen, Goldberg, and Reiser are all repped by UTA. Rogen is also repped by Gotham/Principal, while Reiser is also repped by Thruline Entertainment.
(Pictured: Seth Rogen, left; Evan Goldberg, right)