At least five national advertisers have pulled their ads from Sean Hannity’s Fox News program in response to the host’s support of Roy Moore, the embattled Republican senatorial candidate from Alabama.
Keurig, 23 and Me, Realtor.com and Nature’s Bounty are among the advertisers that have withdrawn their support for the 10 p.m. “Hannity” program following Hannity’s statements of defense of Moore, who is accused of having a sexual relationship with a 14-year-old girl when he was in his early 30s.
Fox News did not immediately respond to a request for comment.
The liberal non-profit group Media Matters for America has stepped up pressure on “Hannity” advertisers with social media campaigns challenging them on their support for Hannity’s statements. Keurig responded with a Twitter message on Saturday confirming it was pulling its dollars from the show. That sparked a backlash among “Hannity” fans, spurring a “Boycott Keurig” movement on social media complete with pictures and video of people destroying Keurig machines.
On Monday, Keurig reportedly issued a memo to employees saying that the decision to “communicate our short-term media actions on Twitter was done outside of company protocols.”
Moore has faced mounting pressure from fellow Republicans to drop out of the Alabama Senate race since the allegations against him first became public last week in a Washington Post piece. Prominent conservatives such as Senate Majority Mitch McConnell and Vice President Mike Pence have said that Moore should drop out if the allegations are true.
Moore has vehemently denied the allegations during an appearance on Hannity’s radio show on Friday. “These allegations are completely false and misleading,” Moore told Hannity, adding that they were “politically motivated.”