×
You will be redirected back to your article in seconds

‘SNL’ Skewers Pepsi-Kendall Jenner Ad With Behind-the-Scenes Sketch

Just how did that controversial Pepsi ad starring Kendall Jenner even get made? “Saturday Night Live” attempted to answer that question with a behind-the-scenes spoof on this week’s episode.

Cast member Beck Bennett stars as the commercial’s director, who’s excited to be on the job and confident in his vision. That is, however, until he tries to describe the concept to his sister over the phone, which makes him question the whole premise.

“It’s an homage to the resistance,” he says. “There’s this huge protest in the street, reminiscent of Black Lives Matter. Everybody is marching and they get to these police officers and you think it’s going to go bad because there’s kind of a standoff, and then Kendall Jenner walks in. She walks up to one of the police officers and hands him a Pepsi. That Pepsi brings everyone together.”

Though we can’t hear her, his sister clearly shoots it down, so he tries to get a second opinion. “Sort of tone deaf?” he asks someone else on the phone. Though he insists it’s a tribute to the protests and all the cultures represented, as he starts to get it, he says, “Oh, we’re just using them… to sell soda?”

Cecily Strong plays Jenner in the sketch, who can be seen walking from her trailer and describing the commercial to a friend on the phone. “Um, I stop the police from shooting people by handling them a Pepsi,” she says. “I know. It’s cute, right?”

Pepsi pulled the ad earlier this week after facing a torrent of backlash on social media, with critics calling it tone-deaf and insensitive. In a statement at the time, Pepsi admitted that it “missed the mark” with the spot.

Louis C.K. hosted this weekend’s “SNL,” which also featured Alec Baldwin playing double duty as both President Trump and Bill O’Reilly.

More TV

  • Spongebob Squarepants Mr Kiasu

    Singapore Comiccon: Spongebob Squarepants Collides With Local Character Mr Kiasu

    Enormously popular Nickelodeon character, SpongeBob SquarePants is 20 this year. To commemorate the anniversary Nickelodeon commissioned Singaporean artist Johnny Lau, creator of iconic local animated character Mr Kiasu, to draw a coffee table book converging the wildly diverse worlds of the two. Lau released the book “Mr Kiasu Meets SpongeBob SquarePants” at the Singapore ComicCon [...]

  • America's Got Talent Simon Cowell

    Simon Cowell Lawyers Up From Abroad as 'America's Got Talent' Investigation Begins (EXCLUSIVE)

    “America’s Got Talent” executive producer Simon Cowell has set his legal representation for an investigation into the NBC competition series, which was announced by the network this week after a lengthy meeting with ousted judge Gabrielle Union. Cowell has hired Larry Stein, a longtime litigator in Hollywood and media spaces, multiple individuals familiar with the [...]

  • Ryan Reynolds' Aviation Gin Hijacks 'Peloton

    Ryan Reynolds Hijacks 'Peloton Wife,' Wrings New Buzz From Old Ad Trick

    The “Peloton Wife” is on the verge of striking up a new relationship outside her marriage The actress who plays the controversial Madison Avenue figure in a commercial for the luxury physical-fitness company is back in a new ad campaign – for another marketer that has little to do with promoting a healthy lifestyle. Aviation [...]

  • Shefali Shah in Delhi Crime

    'Delhi Crime’ Wins Big at Asian Academy Creative Awards

    Richie Mehta’s harrowing Netflix series “Delhi Crime” was the big winner at the 2nd annual Asian Academy Creative Awards in Singapore on Friday. Representing the show, lead actress Shefali Shah was rushed off her feet as she repeatedly had to return to the stage. “Delhi Crime” earned her best actress in a leading role, best [...]

  • KARNAWAL

    ‘Karnawal,’ ‘Restless,’ ‘Summer White,’ ‘Firsts’ Win Big at Ventana Sur

    BUENOS AIRES  — With Ventana Sur now firing on multiple cylinders, featuring pix-in post or project competitions for not only art films but also genre pics and animation – two sectors embraced by young creators in Latin America – “Karnawal,” “Restless,” “Summer White” and  “Firsts” proved big winners among Ventana Sur’s arthouse and animation competitions, [...]

More From Our Brands

Access exclusive content