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Veteran agent and executive Rob Lee has joined United Talent Agency in the alternative-television department. He will report to Brett Hansen, UTA partner and head of alternative TV.

“Lee has a wide breadth of diverse industry experience and success, which will truly be an asset at UTA,” Hansen said. “He is a natural connector and packager. We are excited to welcome Rob as he returns to the agency world.”

Lee joins UTA from Keshet Studios Unscripted U.S., where he served as president, overseeing  the company’s non-scripted and alternative programming slate expansion and launching its premium-documentary series division. Prior to joining Keshet, Lee was exec VP of worldwide television at Triad Artists and senior VP of film and television at the William Morris Agency. He also served as an exec VP of worldwide media at IMG and founded Bayonne Entertainment, producing shows such as “Randy Jackson Presents: America’s Best Dance Crew,” “Millionaire Matchmaker” and “Million Dollar Matchmaker.”

“There has never been a more exciting time to be an agent, especially with the great dynamic cutting-edge team at UTA,” Lee said. “In addition to working passionately on behalf of their clients, agents today can also serve as entrepreneurial guides into vast new markets and rapidly changing technology. I believe my experience as a producer and executive provides me with some unique and valuable tools to do this even more effectively this second time around.”