Twelve Town is a new name in high-end international drama and, as it launches, has sealed a programming pact with Jude Law’s production company Riff Raff Entertainment.

The new shingle was founded after Peter Gerwe’s StoryFirst bought Pinewood Television, the production company it had run as a joint venture with Pinewood-Shepperton Studios.

Pinewood said at the time it was moving away from developing new material. Twelve Town, meanwhile, will work up new projects, in part with Riff Raff, which is led by Law and Ben Jackson. Endeavor Content, itself recently created as WME and IMG merged film and TV distribution under a single brand, will handle international sales of the shows resulting from the Twelve Town and Riff Raff deal.

“This relationship will allow us to nurture our slate, further develop our work with writers and meet new creatives,” said Law and Jackson in a statement issued to Variety. “To be able to share and evolve content in a collaborative environment is at the heart of what drives Riff Raff as a production company.”

Helen Gregory is managing director of Twelve Town, and Christian Wikander director of co-production. Both were at previous banner Pinewood. Twelve Town will work as a partner on high-end TV dramas, providing development funding and deficit finance.

“Twelve Town is our new exciting identity and represents our ambition to develop and produce distinctive modern drama which has global appeal by putting creative talent at the heart of what we do,” Gregory said. “We offer development, creativity and finance at a time when British drama skills are in high demand in an ever-expanding market.”

Pinewood TV produced the high-profile BBC and PBS one-off Benedict Cumberbatch drama “The Child in Time.” It also co-produced the second season of SVT and ITV Nordic drama “Jordskott” and is a partner on “Conspiracy of Silence,” a political thriller and upcoming original for Scandi streaming service Viaplay.