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‘Page Six TV’ Premiere Scores Highest-Rated Launch Since ‘TMZ’

The syndicated pop culture news show “Page Six TV” enjoyed a strong debut in the overnight ratings on Monday.

According to Nielsen data, the show’s premiere on Monday earned a 0.8 primary run average, with 48 markets reporting. That makes it the highest overnight ratings for any access magazine launch since “TMZ” first premiered in 2007. “Page Six TV’s” strongest day-one performance among the major markets was in Baltimore, where it scored a 3.5 and took its 12:30 p.m. time period up 59% from last year on WBAL. TMZ premiered on Sept. 10, 2007 with a 1.7 metered market average, though at the time multi-platform viewing was nowhere near as big as it is today. Also, with the recent hurricane in Florida, there were six Florida markets not reporting on Monday.

Fox Television Stations are the anchor group for the show, which is a cross-Murdoch empire effort involving the resources and buzzy brand name of the New York Post’s iconic gossip section, the Fox O&Os, the Twentieth Television distribution arm and the Endemol Shine North America production unit.

The other show that launched nationally on Sept. 18 was “Daily Mail TV,” a newsmagazine series from CBS Television Distribution based on the British publication, which opened with 46 metered markets reporting and a 0.7  average. “Daily Mail TV” did best in St. Louis, where it clocked a 2.3 at noon on KTVI and grew the time slot 35% from last year.

The first national ratings for both programs are expected to be available early next month.

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