You will be redirected back to your article in seconds

‘Netflix Is a Joke’ Ad Unveiled During Emmys

The ad campaign that Netflix teased with a batch of cryptic, minimalist billboards two weeks ago was unveiled Sunday during the Primetime Emmy Awards.

With a new commercial bearing the slogan “Netflix is a joke,” a new 60-second spot was released touting the streaming service’s burgeoning stand-up comedy offerings. The ad featured comics such as Jerry Seinfeld, Dave Chappelle, Ellen DeGeneres, and Chris Rock — all of whom have forthcoming stand-up specials soon to premiere on the service — appearing in scenes from popular Netflix original dramas including “House of Cards,” “Stranger Things,” “The Crown,” and “Orange is the New Black.”

This month, plain white billboards with black letters reading “Netflix is a joke” appeared in New York and Los Angeles, capturing attention on social media and teasing the upcoming ad campaign.

Netflix has moved aggressively into stand-up comedy, a genre previously dominated by HBO, signing deals in the $11 million-$20 million per special range with comedians such as Seinfeld, Rock, Chappelle, DeGeneres, Louis C.K., and Amy Schumer. Last month, Schumer acknowledged via social media that she had asked for and received additional money from Netflix for her upcoming stand-up special after learning that Rock and Chappelle were each making $20 million per special.

Watch the ad below:

More TV

  • Seth MacFarlane attends the Fox Networks

    Seth MacFarlane Says He's 'Embarrassed' to Work for Fox

    The ad campaign that Netflix teased with a batch of cryptic, minimalist billboards two weeks ago was unveiled Sunday during the Primetime Emmy Awards. With a new commercial bearing the slogan “Netflix is a joke,” a new 60-second spot was released touting the streaming service’s burgeoning stand-up comedy offerings. The ad featured comics such as […]

  • Why "Nathan for You" Deserves Emmy

    Why 'Nathan for You,' the Scamming Show That Defined 2018, Deserves an Emmy (Column)

    The ad campaign that Netflix teased with a batch of cryptic, minimalist billboards two weeks ago was unveiled Sunday during the Primetime Emmy Awards. With a new commercial bearing the slogan “Netflix is a joke,” a new 60-second spot was released touting the streaming service’s burgeoning stand-up comedy offerings. The ad featured comics such as […]

  • fox-ads-unbreakables

    Fox's Newest Dramas Will Run During Commercial Breaks (EXCLUSIVE)

    The ad campaign that Netflix teased with a batch of cryptic, minimalist billboards two weeks ago was unveiled Sunday during the Primetime Emmy Awards. With a new commercial bearing the slogan “Netflix is a joke,” a new 60-second spot was released touting the streaming service’s burgeoning stand-up comedy offerings. The ad featured comics such as […]

  • Annecy: ‘Funan,’ ‘Bloeistraat 11,’ ‘Dam Keeper,’

    Annecy: ‘Funan,’ ‘Bloeistraat 11,’ ‘Dam Keeper’ Triumph at Buoyant Festival

    The ad campaign that Netflix teased with a batch of cryptic, minimalist billboards two weeks ago was unveiled Sunday during the Primetime Emmy Awards. With a new commercial bearing the slogan “Netflix is a joke,” a new 60-second spot was released touting the streaming service’s burgeoning stand-up comedy offerings. The ad featured comics such as […]

  • Maura Tierney as Helen and Dominic

    'The Affair' Boss On A 'Fresh Start' For Season 4

    The ad campaign that Netflix teased with a batch of cryptic, minimalist billboards two weeks ago was unveiled Sunday during the Primetime Emmy Awards. With a new commercial bearing the slogan “Netflix is a joke,” a new 60-second spot was released touting the streaming service’s burgeoning stand-up comedy offerings. The ad featured comics such as […]

  • Love Is

    TV Review: 'Love Is....'

    The ad campaign that Netflix teased with a batch of cryptic, minimalist billboards two weeks ago was unveiled Sunday during the Primetime Emmy Awards. With a new commercial bearing the slogan “Netflix is a joke,” a new 60-second spot was released touting the streaming service’s burgeoning stand-up comedy offerings. The ad featured comics such as […]

More From Our Brands

Access exclusive content