×
You will be redirected back to your article in seconds

Netflix’s ‘13 Reasons Why’ Is Most Tweeted About Show of 2017 (EXCLUSIVE)

Netflix doesn’t release ratings, but thanks to Twitter, we now have a sense of the popularity of “13 Reasons Why” — the streaming giant’s latest series is officially the most tweeted about show of 2017, thus far.

13 Reasons Why” has amassed more than 11 million tweets since its launch on Mar. 30, according to Twitter data exclusively obtained by Variety.

The teen series, based on the YA novel of the same name, revolves around the suicide of a high school girl, Hannah, played by newcomer Katherine Langford, who co-stars with Dylan Minnette. The show is executive produced by multi-hyphenate superstar Selena Gomez, who happens to be the most-followed person on Instagram.

The Twitter boom has resulted in drastic growth for the cast members’ personal accounts. Christian Navarro, who plays Tony, had a mere 625 followers when the show premiered on Mar. 30 — now he has more than 85,000, marking a 13,263% jump. Likewise, Alisha Boe, who plays Jessica, jumped from around 600 followers to more than 56,000, and Brandon Larracuente, who portrays Jeff, grew from nearly 2,000 followers to over 90,000.

According to Twitter, the most tweeted about character is Hannah, then Clay, Jeff, Alex and Justin.

Langford has also attracted a giant Instagram following with 2.9 million followers, at the time this article was written. It’s unclear how many followers she had on the photo-centric platform when “13 Reasons Why” premiered, but sources close to Netflix say the growth is drastic.

Aside from its strong fanbase, “13 Reasons Why,” hailing from Paramount TV, is also a critical favorite. Variety‘s Maureen Ryan penned a column praising the series, titled “’13 Reasons Why’ Avoids TV’s Routine Exploitation of Dead Women by Forcing Us to Care.” In her review, she wrote that the show “is simply essential viewing.”

While “13 Reasons Why” is the top show on Twitter for the year, per research conducted by Twitter, the Netflix series is trailed behind by “The Vampire Diaries” at No. 2 and “The Walking Dead” at No. 3.

More TV

  • Series Mania Unveils 2019 Festival, with

    Series Mania Unveils 2019 Festival Lineup

    PARIS — Graced by Uma Thurman, “The Good Doctor” star Freddie Highmore and “Black Mirror” creators-showrunners Charlie Brooker and Anabel Jones, the 10th Series Mania – and second in Lille, north-east France – will kick off March 22 with Netflix prominent, a broader   geographical reach and a strong presence of women writers and directors. [...]

  • Black Panther

    'Black Panther,' 'Crazy Rich Asians,' 'Westworld' Among Costume Designers Guild Winners

    “Crazy Rich Asians,” “The Favourite” and “Black Panther” walked away with top honors at the 21st annual Costume Designers Guild Awards Tuesday night, the final industry guild show before the Oscars on Feb. 24. “The Favourite” and “Black Panther” are up for the Oscar this year, along with “The Ballad of Buster Scruggs,” “Mary Poppins [...]

  • Syfy Cancels 'Nightflyers' After One Season

    Syfy Cancels 'Nightflyers' After One Season

    The George R.R. Martin drama “Nightflyers” has been canceled by Syfy after only one season. Based on the novella from the mastermind behind “Game of Thrones,” the show was seen as a big gamble for the NBCUniversal-owned cable network, as it represented the most expensive series it had ever developed. The network attempted to spark [...]

  • Batwoman Arrow

    The CW's 'Batwoman' Pilot Switches Directors, Adds Dougray Scott

    The CW has added veteran Scottish actor Dougray Scott to its “Batwoman” pilot as well as swapped in Marcos Siega for previous director David Nutter, Variety has learned. The pilot, which stars Ruby Rose as the eponymous caped heroine, is being helmed by DC TV head Greg Berlanti, and was penned by “Vampire Diaries” alum [...]

  • OG Review

    Review: 'O.G.' on HBO

    Jeffrey Wright, the most compelling reason to watch HBO’s new film “O.G.,” is among television’s best actors at switching between codes or manners of being. On “Westworld,” his timeline-toggling android swaps personae so delicately that his performance gains in resonance when recalled in retrospect. (Perhaps that’s why Wright has been so oddly underrated through the [...]

  • Nahnatchka Khan Writers Room

    Nahnatchka Khan Exits 20th Century Fox TV for Overall Deal at Universal

    Nahnatchka Khan has signed a four-year overall deal at Universal Television. The deal brings an end to the decade-plus Khan and her Fierce Baby Productions banner spent at 20th Century Fox Television. The move will see Khan exit from her role as showrunner on ABC comedy “Fresh Off the Boat,” which she also created. The [...]

More From Our Brands

Access exclusive content