×

MTV Sunday Programming Block Rises in Ratings Among Young Female Viewers

The launch of MTV’s new unscripted Sunday night programming block delivered strong ratings among young female viewers.

The reboot of “My Super Sweet 16” and the new series “Promposal” both showed significant increases in both female teens and with women 18-24. “My Super Sweet 16” boosted the time period average among female teens by 123% and out-performed MTV’s new series average in that demographic for the year by 158%. The episode also improved in women 18-24 compared to the time period average from last year by 19% and the new series average for the year by 61%.

The series debut of “Promposal” improved in the time period average among female teens by 120% and surpassed MTV’s new series average for the year by 189%. In women 18-24, the episode also marked a 35% increase versus the same time period last year and was up 96% versus the new series average for the year.

The ratings come as welcome news at the Viacom-owned network, which is shifting its focus to attracting younger viewers. “The big theme is really for MTV to run back into youth culture — where we really made our mark,” network head Chris McCarthy said in February. “We are looking for talent to help us find the stories that will resonate in that culture.”

To that end, the network is investing in unscripted fare like “My Super Sweet 16, “Promposal,” and a reboot of “Fear Factor” with host Ludacris, among other shows. They are also significantly paring down their scripted offerings, with MTV recently announcing that the sophomore season of fantasy series “The Shannara Chronicles” will migrate to Spike. However, “Scream” Season 3 will still air on MTV, albeit with a new storyline and a new cast.

 

More TV

  • R. Kelly

    R. Kelly Accusers Detail Abuse, Reveal Evidence on 'Dateline'

    The continuing controversy surrounding R. Kelly, including allegations of sexual abuse by a number of women over three decades, was the focus of Friday’s episode of “Dateline.” Speaking to accusers Sparkle, Jerhonda Pace and parents Tim and Jonjelyn Savage, among others, NBC’s Andrea Canning heard more harrowing tales of abduction and sexual misconduct on the part [...]

  • Kenan Thompson

    NBC Orders Comedy Pilots 'Saving Kenan' and 'Like Magic'

    NBC has ordered comedies “Saving Kenan” and “Like Magic” to pilot. “Saving Kenan” is a single-camera comedy starring “Saturday Night Live” veteran Kenan Thompson as a “newly widowed dad determined to be everything for his kids while begrudgingly letting his persistent father-in-law become more involved in their lives.” Jackie Clarke will serve as writer and [...]

  • The First -- "The Choice" -

    'The First' Canceled at Hulu After One Season

    Hulu has grounded the space exploration drama “The First” after one season, Variety has confirmed. The series hailed from Beau Willimon and starred Sean Penn and Natascha McElhone in Penn’s first regular television role. “The First” was set in the near future and followed the first human mission to Mars. Hulu gave the show a straight-to-series order in [...]

  • Nicole Maines Supergirl Trans Hollywood Portrait

    TV Roundup: 'Supergirl' Drops First Look at Nicole Maines as TV's First Trans Superhero

    In today’s TV News Roundup, The CW releases a first look at Nicole Maines on “Supergirl” and Variety unveils an exclusive look at Gabriel Iglesias’ new comedy special.  FIRST LOOKS truTV has released the first trailer for season 2 of Emmy-nominated series “At Home with Amy Sedaris.” The variety sketch comedy returns Tuesday, Feb. 19 at [...]

  • The Beatles Eight Days a Week

    Imagine's Documentary Arm Sets First-Look Pact With Apple (EXCLUSIVE)

    Brian Grazer and Ron Howard’s Imagine Documentaries has set a first-look pact with Apple to develop non-fiction features and series. The deal comes as Imagine is investing heavily in the premium non-fiction arena. The company in June recruited RadicalMedia veteran Justin Wilkes to head Imagine Documentaries as president. The deal suggests that Apple sees docu [...]

  • Fyre Festival Documentaries: The 10 Most

    Fyre Festival Documentaries: The 10 Most Outrageous Moments

    It is perhaps only fitting that two documentaries about the disastrous Fyre Festival, one of the most high-profile fraudulent failures in history, would arrive during the same week — a fitting cap on a tragicomedy of errors that, as both films outline in excruciating detail, unfolded like a slow-motion plane crash in the spring of [...]

More From Our Brands

Access exclusive content