×

MSNBC Programs Start Giving More Space to NBC News Logos

It’s no secret that anchors and reporters from NBC News have had a greater presence on their parent company’s cable outlet, MSNBC. Now, the network is making sure that viewers know about it in no uncertain terms.

Since Saturday, MSNBC has featured the NBC News logo more prominently on its air, such as when MSNBC programs break for commercials, and on the primary set for the network’s daytime programs, which feature NBC News staffers like Andrea Mitchell, Katy Tur, and Kate Snow. During on-screen interviews between people in the company’s New York and Washington, D.C., studios the locations are now being identified as “NBC News – New York” and “NBC News – Washington.” The NBC News logo has also been made an element in some scenic elements of the daytime sets, according to the network.

“As MSNBC’s dayside has made a strategic shift to breaking news coverage over the past year and half – to fantastic results – we’ve benefited greatly from our unique ability to draw on the talent and resources of NBC News,” the network said in a statement. “This is just one more way to communicate to viewers that we are one news organization.”

Since Andrew Lack took the reins as chairman of NBC News Group in the spring of 2015, he has placed an emphasis on transforming MSNBC’s daytime schedule into one more focused on breaking-news coverage, rather than echoing the network’s primetime schedule, which tends to provide analysis of the news cycle through a progressive lens. Gone are programs hosted by Reverend Al Sharpton and Ed Schultz. In their place are a new daily edition of “Meet the Press,” a new show featuring former Fox News host Greta van Susteren, and frequent appearances by Brian Williams during moments of great import. One recent MSNBC promo throws a spotlight on veteran Washington correspondent Andrea Mitchell trying to elicit a comment from a silent U.S. Secretary of State Rex Tillerson.

MSNBC has seen ratings growth in recent months. The network says its daytime programming in March to date has seen overall viewership growth of 48% and  is the fourth-most viewed schedule among all cable networks.

In an October, 2015, interview with Variety, Lack indicated NBCUniversal had “a lot of programming ideas” in store. Since that time, the network has also given Sunday berths to Joy Reid and Ari Melber, and begun to focus more intently on newsy specials and events. In recent weeks, “Morning Joe” has generated a lot of attention as viewers try to suss out how Joe Scarborough and Mika Brzezinski feel about President Donald Trump. Primetime host Chris Hayes hosted a town hall with Senator Bernie Sanders in West Virginia, and Rachel Maddow has garnered outsize ratings for her progressive commentary about the Trump-dominated news cycle (along with a broadcast about a portion of the President’s 2005 tax returns).

MSNBC launched in July of 1996 as a joint venture of Microsoft Corp and NBC. But Microsoft hasn’t been part of the equation since Microsoft divested its stake in the cable network in 2005 (and its ownership of msnbc.com in 2012). NBC News might lend the network a more established identity as it vies more directly with Time Warner-owned rival CNN.

More TV

  • Christopher Meloni11th Annual CNN Heroes: An

    Elliot Stabler Series With Christopher Meloni Set at NBC

    Christopher Meloni is bringing his “Law & Order: SVU” character back to television. Variety has confirmed with sources that Meloni will return as Elliot Stabler in a new NBC series that hails from “Law & Order” mastermind Dick Wolf. The show has received a 13-episode order at the broadcaster. The show will reportedly follow Stabler as [...]

  • New Orleans Saints running back Latavius

    CBS, NBC Nab New NFL Wild-Card Games in Expanded Season

    The NFL will be seen by a wider crowd – including kids – after the league struck deals with CBS and NBC to show new Wild Card games to audiences via such outlets as Telemundo and Nickelodeon. The NFL’s various teams approved the expansion of the game’s post-season, a move that had previously been set [...]

  • HOW TO GET AWAY WITH MURDER

    'How To Get Away With Murder' Team Reflects on Road to Series Finale

    Viola Davis never wanted to be a TV character, but for the last six years much of her professional life has been devoted to being just that — the brilliant but often intimidating Annalise Keating on ABC and Shondaland’s “How To Get Away With Murder.” Now, the show is wrapping up its six-season run with [...]

  • I Know This Much Is True

    HBO Moves Mark Ruffalo Limited Series 'I Know This Much Is True' to May

    HBO has shifted the premiere date of the Mark Ruffalo-led limited series “I Know This Much Is True.” The six-episode series will now debut May 10. It was originally set to begin airing on April 27. The show moves into the date previously reserved for the limited series “The Undoing” starring Nicole Kidman. HBO announced [...]

  • Illustration of the video streaming company

    Video Streaming to TVs Soared 85% in U.S. in First Three Weeks of March, Nielsen Says

    During the coronavirus pandemic, Americans are staying home — and, as you would expect, they’re streaming more than ever. U.S. consumers’ viewing of streaming has continued to increase through March. Over the first three weeks of March 2020, the total estimated number of minutes streamed to the TV was 400 billion, up 85% compared with [...]

  • The Nanny Zoom Chat Quarantine

    'The Nanny' Original Cast to Reunite For Virtual Table Read (EXCLUSIVE)

    Nanny Fine, Maxwell Sheffield and the rest of the gang are getting back together on April 6 — but not in the way you might think. “The Nanny” creator and star Fran Drescher teased on her Twitter page last week, in response to a fan who wanted to watch the popular ’90s sitcom online, that [...]

  • Roman Ritual

    ‘[REC]’s’ Paco Plaza, Enrique Lopez Lavigne Set to Adapt ‘Roman Ritual’ (EXCLUSIVE)

    MADRID — Paco Plaza, co-director of [“REC”] and Netflix hit “Veronica” – is attached to write and direct “Roman Ritual,” inspired by the cult graphic novella from Spain’s El Torres,  and created together with producer Enrique López Lavigne (“28 Weeks Later,” “The Impossible”). Envisaged as an event series – and sure to discomfit some and [...]

More From Our Brands

Access exclusive content