×
You will be redirected back to your article in seconds

‘Morning Joe’ Ratings See Massive Spike After Trump Tweets

MSNBC’s “Morning Joe” enjoyed a large ratings spike on Friday, the day after President Donald Trump singled out hosts Mika Brzezinski and Joe Scarborough in a series of scathing tweets.

According to Nielsen data, “Morning Joe” averaged 1.66 million viewers on Friday, with 408,000 viewers in the key adults 25-54 demographic. That made the MSNBC program the number one cable news morning show of the day, topping perennial winner “Fox & Friends” on Fox News, which drew 1.56 million viewers and 353,000 in the demo.

In Q2 of 2017, “Morning Joe” averaged 997,000 total viewers, meaning Friday’s installment was up nearly 70% over the quarterly average in that metric.

Last Thursday, Trump personally attacked Brzezinski and Scarborough via his Twitter account, calling them “low I.Q. Crazy Mika” and “Psycho Joe.” He also claimed Brzezinski “was bleeding badly from a face-lift” when he saw her on New Years Eve.

Trump’s comment drew some condemnation on Capitol Hill, including from conservatives like Sen. Lindsey Graham (R-S.C.), who has sometimes been a critic of the president.

“Mr. President, your tweet was beneath the office and represents what is wrong with American politics, not the greatness of America,” Graham wrote.

The war of words between the President and the cable news hosts continued from there, with Brzezinski and Scarborough claiming that they were told that if they called and apologized to the president, he would have an unflattering National Enquirer story spiked.

Trump continued the assault on Saturday, tweeting, “Crazy Joe Scarborough and dumb as a rock Mika are not bad people, but their low rated show is dominated by their NBC bosses. Too bad!”

More TV

  • Topher Grace'Breakthrough' film premiere, Arrivals, Regency

    Listen: Topher Grace on How 'Saturday Night Live' May Be TV's Most Important Show

    Topher Grace believes we may take “Saturday Night Live” for granted. After nearly 45 years, the late-night sketch series has become such an institution that it’s easy to forget the program’s unique place in TV history. “There’s something special about ‘SNL’ and how it’s been in the same place the whole time,” Grace told Variety‘s [...]

  • Game of Thrones finale

    Six Things We Learned From 'Game of Thrones: The Last Watch' Documentary

    HBO gave fans a long parting look at the making of “Game of Thrones” on Sunday night in a two-hour documentary that focused on the Herculean efforts by the small army craft and technical experts who worked on the mammoth fantasy drama. “Game of Thrones: The Last Watch” introduced viewers to the leaders of the [...]

  • 'Killing Eve' Season 2 Failed Where

    'Killing Eve' Season 2 Stumbled Where 'Barry' Soared (Column)

    SPOILER ALERT: This article contains spoilers for the entire second seasons of “Killing Eve” and “Barry.”  I was dead certain that “Killing Eve” and “Barry” — two of my favorite television debuts of 2018 — should have ended after a single season. Both coincidentally starring unstable assassins, the shows were smart, propulsive, and extremely weird [...]

  • A.P. BIO -- "Melvin" Episode 208

    'AP Bio' Canceled After Two Seasons at NBC

    “AP Bio” has been canceled at NBC. Series creator Mike O’Brien shared the news with fans on Twitter, writing that “This has been my favorite project of my life.” In the single-camera comedy, Glenn Howerton portrayed a disgraced Harvard philosophy scholar who lost out on his dream job and was forced to return to Toledo, [...]

  • James Holzhauer $2 million

    'Jeopardy!' Champion James Holzhauer Hits $2 Million Winnings Milestone

    This current “Jeopardy!” player has just won over $2 million on the popular game show. Who is James Holzhauer? The 34 year old professional sports gambler from Las Vegas has hit a “Jeopardy!” milestone by becoming only the second person in the show’s history to win over $2 million in regular season play. Holzhauer won [...]

More From Our Brands

Access exclusive content