×
You will be redirected back to your article in seconds

‘Morning Joe’ Ratings See Massive Spike After Trump Tweets

MSNBC’s “Morning Joe” enjoyed a large ratings spike on Friday, the day after President Donald Trump singled out hosts Mika Brzezinski and Joe Scarborough in a series of scathing tweets.

According to Nielsen data, “Morning Joe” averaged 1.66 million viewers on Friday, with 408,000 viewers in the key adults 25-54 demographic. That made the MSNBC program the number one cable news morning show of the day, topping perennial winner “Fox & Friends” on Fox News, which drew 1.56 million viewers and 353,000 in the demo.

In Q2 of 2017, “Morning Joe” averaged 997,000 total viewers, meaning Friday’s installment was up nearly 70% over the quarterly average in that metric.

Last Thursday, Trump personally attacked Brzezinski and Scarborough via his Twitter account, calling them “low I.Q. Crazy Mika” and “Psycho Joe.” He also claimed Brzezinski “was bleeding badly from a face-lift” when he saw her on New Years Eve.

Trump’s comment drew some condemnation on Capitol Hill, including from conservatives like Sen. Lindsey Graham (R-S.C.), who has sometimes been a critic of the president.

“Mr. President, your tweet was beneath the office and represents what is wrong with American politics, not the greatness of America,” Graham wrote.

The war of words between the President and the cable news hosts continued from there, with Brzezinski and Scarborough claiming that they were told that if they called and apologized to the president, he would have an unflattering National Enquirer story spiked.

Trump continued the assault on Saturday, tweeting, “Crazy Joe Scarborough and dumb as a rock Mika are not bad people, but their low rated show is dominated by their NBC bosses. Too bad!”

More TV

  • CENTRAL PARK FIVE

    TV Review: Ava DuVernay's 'When They See Us'

    Television, lately, has had a particular fixation on the closed-ended crime story — narrative limited series that follow famous cases, using familiar figures to fulfill our desire for catharsis through justice. That makes “When They See Us,” Ava DuVernay’s new limited series about the 1989 “Central Park Five” incident and its legal repercussions, part of [...]

  • Lauren-Dolgen-Paramount-Network

    Paramount Network Poaches Lauren Dolgen From BuzzFeed

    Lauren Dolgen, after spending a year heading up BuzzFeed Studios, is coming back to cable TV. Paramount Network recruited Dolgen as senior VP, unscripted development and production. It’s a return to Viacom for the veteran TV producer, who in her nearly two decades at MTV created such franchises as “Teen Mom” and “16 and Pregnant.” [...]

  • 'Black Mirror' Season 5: Miley Cyrus

    'Black Mirror' Season 5 Episode Trailers Show Miley Cyrus as a Pop Star in Trouble (Watch)

    Netflix released three new trailers Tuesday for the fifth season of “Black Mirror.” Each trailer corresponded to a new episode of Charlie Brooker and Annabel Jones’ futuristic anthology series that comments on the state of technology and its role in human connection. In “Striking Vipers,” Anthony Mackie and Yahya Abdul-Mateen II star as estranged college [...]

  • James Corden and Reggie Watts behind

    'The Late Late Show With James Corden' to Return to London for Third Year

    “The Late Late Show With James Corden” will return to London for a third year of specials from the host’s home city, broadcaster CBS announced Tuesday. The show will once again broadcast four special episodes from London’s historic Central Hall Westminster from June 17-20. Corden has already lined up an impressive roster of celebrity guests [...]

  • Bob Newhart Tim Conway Remembered

    Bob Newhart Remembers Tim Conway's Fearless Sense of Humor

    This is for Tim. This is so everybody will remember him. I can tell just by the mail I’ve gotten in the last couple of days that he had a huge fan base that loved him, and they wrote me because they knew I was close to him. Tim grew up in Chagrin Falls, Ohio, [...]

  • RITA FERRO Disney Upfront 2019

    Broadcast Takes a Back Seat at the 2019 Upfronts

    This may be remembered as TV’s gap year — a transitional period between the way things used to be and the way they’re going to be. That was clearly evident last week at the network upfront presentations, the annual event where execs tout their new wares to advertisers. There was something different about this year’s [...]

  • Netflix Begins Production on Part-Yiddish Series

    Netflix Begins Production on Part-Yiddish Series 'Unorthodox'

    Netflix has announced the start of production on its Yiddish- and English-language German series “Unorthodox,” which is shooting in Berlin. The streaming giant is partnering with “Deutschland 83” creator Anna Winger on the original four-part miniseries which will be directed by “Deutschland 83” and “Deutschland 86” star Maria Schrader. Based on a novel by Deborah [...]

More From Our Brands

Access exclusive content