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Mipcom: Penguin Random House to Publish ‘Cleo & Cuquin’ Books

U.K.'s ITVS GE will act as licensing agent for Ánima Kitchent's ‘Piny'

One of the world’s leading trade publishers, Penguin Random House, will publish the children’s books series based on “Cleo & Cuquin,” a pre-school transmedia brand from Madrid-based Ánima Kitchent and Mexico’s Televisa.

The books will be released in Spain and Latin America by spring 2018. Also produced by Ánima Kitchent, but in co-production with Famosa, the audiovisual subsidiary of the toy maker Famosa, “Piny, Institute of New York” will count on U.K.’s ITV Studios Global Entertainment (ITVS GE) as licensing agent in the U.K., where Sony Pop is airing the series. “Piny” has already been broadcast in France (Gulli), Italy (Frisbee), Portugal (Disney Channel), Russia (Carousel TV) and Turkey (MCD Kidz).

Toy maker Clementoni will launch a line of “Cleo & Cuquin”-based toys in Spain in fall 2018 including puzzles, edukit toy cases and electronic games. Clementoni will support toy manufacturing giant Mattel, recently appointed global toy master for “Cleo & Cuquin,” a 52-episode seven-minutes TV show.

The new deal on “Cleo & Cuquin” marks the first time a Spanish company has established a licensing deal with a global toy master or a publisher such as Random House, according to Ánima Estudios CEO Víctor López who also commented that it on “Piny” it was “a great achievement” to have reached an agreement to join forces with ITV and Sony POP in the largest European market for licensing.”

Pre-school toon series “Cleo & Cuquin” is also co-produced by Barcelona-based Selecta Visión and the Moro Family’s company MAI. An adaptation of the legendary Spanish hit “Telerin Family,” a cartoon and daily jingle broadcast in which where six siblings tell children that it’s time to go to bed. It became a popular success in Spain and Mexico during the ’70s and ‘80s, coloring the now nostalgic childhood of a generation of newish parents and young grandparents.

The new brand will also include a bedtime app, web content and music video clips. Launched one year ago on the Famila Telerín’s YouTube channel, “Cleo & Cuquin’s” 17 music video clips have scored 600 million views and 1.5 million subscribers.

“Piny” re-creates the life in an unusual New York educational center which focuses on creativity, fashion and careers of the future. Series centers on Piny –the janitor’s daughter at this elite high school. A 52-episode toon TV show, “Piny” targets 6-8s.

A joint-venture founded by Latin American animation powerhouse Ánima Estudios with former executives at Spanish toon company Vodka Capital, Ánima Kitchent was launched in 2014.

In addition to Ánima Kitchent, the Spanish delegation attending this weekend’s 25th MipJunior under the umbrella Animation from Spain includes Baleuko, Ficción Producciones, Imira Ent., Motion Pictures, Pausoka Entertainment, Planeta Junior, Peekaboo Animation, Rokyn Animation, pubcasters TV3 and TVE, and Zinkia.

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