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Michael Jay Solomon’s DCI Buys Into ‘Norsemen’ Distributor Nordic World

Deal sees veteran executive take a minority stake with a view to buying the remainder

Michael Jay Solomon Buys into ‘Norsemen’
Courtesy: Viaplay

Digital Content International has invested in Nordic World, the distributor that sells content such as Netflix comedy “Norsemen” from Nordic broadcasters like NRK. Run by Michael Jay Solomon, DCI has taken a significant minority stake in Nordic World with a view to taking control of the business, likely over the next 12 months if targets are hit.

The distribution company was originally set up by a group of broadcasters in the Nordics as an international outlet for their programming. The company still has programming deals with TV2 in Norway, TV4 in Sweden, and NRK in Norway, but has been owned by co-founder Espen Huseby since he engineered a management buyout last year. He is expected to become a DCI board member if the full DCI buyout proceeds.

“The deal will allow us to take Nordic World to the next level. It will allow us to be more aggressive in terms of new properties and IP,” Huseby told Variety.

Oslo-based Nordic World is currently focused on selling season two of “Norsemen,” which has had excellent reviews. Netflix has global digital rights to the first season, but has not secured the new run, which is about to launch on NRK. A third season has already been greenlit and is set to enter production.

Solomon’s sales team will handle distribution of content that Huseby and the Nordic World team secure. The L.A.-based executive is a programming veteran, having co-founded Telepictures, which acquired Lorimar. When Lorimar Telepictures was sold to Warner Bros., Solomon became president of international television at the studio. He also co-founded HBO Ole and more recently family entertainment and faith-based programmer Truli Media Group.

“Nordic content is international in its nature and in terms of quality,” he said. “Accelerated adoption of digital consumption and the growth of OTT channels gives global audiences more programming alternatives.”