×
You will be redirected back to your article in seconds

Why Megyn Kelly Is Leaning on Other ‘Today’ Co-Hosts During 9 a.m. Hour

This morning’s episode of “Megyn Kelly Today” featured a very familiar guest: Hoda Kotb.

Kotb is the latest “Today” show co-host to join Kelly during her 9 a.m. hour in recent days, following Matt Lauer who appeared on Monday this week, Al Roker, and Savannah Guthrie who came on last week to plug her book.

The revolving door of anchors has led to behind-the-scenes chatter that Kelly needs help carrying the hour of morning TV that NBC has given to her.

“One of the hallmarks of the ‘Today’ show is that all of the anchors seamlessly appear across all hours,” said an NBC rep. “It’s one of the show’s distinguishing characteristics. This is nothing new.”

Kelly is reportedly earning $17.5 million a year for the gig.

When “Megyn Kelly Today” launched three weeks ago, Kelly was positioned as steering the 9 a.m. hour. However, the show’s ratings continue to dip, which has caused a headache for NBC. As a result, Kelly has proven a weak lead-in for the 10 a.m. hour with Kathie Lee Gifford and Kotb.

According to Nielsen data, the show was down 12% in total viewers in Week 1, slid 24% in Week 2, and fell 23% in Week 3 compared to the same timeslot last fall, co-hosted by Roker and Tamron Hall.

Bringing in “Today” co-hosts could also be a strategic way to familiarize viewers with faces they already know and boost viewership.

Since her debut, Kelly has failed to attract many A-list guests and has dipped into the NBC talent pool (such as the casts of “This Is Us” and “Will & Grace”) for a good portion of her celebrity interviews. Though on Thursday, she snagged an interview with Olympian Michael Phelps. Aside from lackluster ratings, the reviews for her show have not been favorable.

After today’s episode, BuzzFeed’s Kate Aurthur was quick to point out Kotb’s appearance, tweeting, “Hoda was on #MegynKellyToday this morning for no reason other than to fill time.”

Director Ava DuVernay responded to the video of Kotb, writing, “Damn. That’s rough to watch.”

More TV

  • R. Kelly

    R. Kelly Accusers Detail Abuse, Reveal Evidence on 'Dateline'

    The continuing controversy surrounding R. Kelly, including allegations of sexual abuse by a number of women over three decades, was the focus of Friday’s episode of “Dateline.” Speaking to accusers Sparkle, Jerhonda Pace and parents Tim and Jonjelyn Savage, among others, NBC’s Andrea Canning heard more harrowing tales of abduction and sexual misconduct on the part [...]

  • Kenan Thompson

    NBC Orders Comedy Pilots 'Saving Kenan' and 'Like Magic'

    NBC has ordered comedies “Saving Kenan” and “Like Magic” to pilot. “Saving Kenan” is a single-camera comedy starring “Saturday Night Live” veteran Kenan Thompson as a “newly widowed dad determined to be everything for his kids while begrudgingly letting his persistent father-in-law become more involved in their lives.” Jackie Clarke will serve as writer and [...]

  • The First -- "The Choice" -

    'The First' Canceled at Hulu After One Season

    Hulu has grounded the space exploration drama “The First” after one season, Variety has confirmed. The series hailed from Beau Willimon and starred Sean Penn and Natascha McElhone in Penn’s first regular television role. “The First” was set in the near future and followed the first human mission to Mars. Hulu gave the show a straight-to-series order in [...]

  • Nicole Maines Supergirl Trans Hollywood Portrait

    TV Roundup: 'Supergirl' Drops First Look at Nicole Maines as TV's First Trans Superhero

    In today’s TV News Roundup, The CW releases a first look at Nicole Maines on “Supergirl” and Variety unveils an exclusive look at Gabriel Iglesias’ new comedy special.  FIRST LOOKS truTV has released the first trailer for season 2 of Emmy-nominated series “At Home with Amy Sedaris.” The variety sketch comedy returns Tuesday, Feb. 19 at [...]

  • The Beatles Eight Days a Week

    Imagine's Documentary Arm Sets First-Look Pact With Apple (EXCLUSIVE)

    Brian Grazer and Ron Howard’s Imagine Documentaries has set a first-look pact with Apple to develop non-fiction features and series. The deal comes as Imagine is investing heavily in the premium non-fiction arena. The company in June recruited RadicalMedia veteran Justin Wilkes to head Imagine Documentaries as president. The deal suggests that Apple sees docu [...]

  • Fyre Festival Documentaries: The 10 Most

    Fyre Festival Documentaries: The 10 Most Outrageous Moments

    It is perhaps only fitting that two documentaries about the disastrous Fyre Festival, one of the most high-profile fraudulent failures in history, would arrive during the same week — a fitting cap on a tragicomedy of errors that, as both films outline in excruciating detail, unfolded like a slow-motion plane crash in the spring of [...]

More From Our Brands

Access exclusive content