×
You will be redirected back to your article in seconds

NBC Will Tap Megyn Kelly to Dazzle Madison Avenue at TV Upfront

NBC News no doubt hopes Megyn Kelly will lure new viewers to its fold with a new morning show and a Sunday-night newsmagazine. But corporate parent NBCUniversal hopes she will also attract something else: advertising dollars.

The former Fox News Channel anchor is expected to make an appearance during NBCUniversal’s “upfront” presentation on Monday morning, according to two people familiar with the situation, along with other NBC News staffers whose identities could not be immediately learned. A spokeswoman for Kelly referred an inquiry to NBC. NBC News declined to make executives available for comment.  During the industry’s annual upfront presentation and discussions, the U.S. TV networks vie for billions of dollars in advertising cash.

Her appearance at the Madison Avenue showcase, slated to take place at New York’s Radio City Music Hall, would mark one of her first broad public appearances on behalf of the Comcast-owned entertainment conglomerate. Her involvement suggests NBCUniversal expects her appeal to win over representatives of marketers likely to range from Apple to Zyrtec, and the millions of dollars they spend in support of video content. NBC News has had a presence over the years at the upfront. In 2016, “Today” co-hosts Matt Lauer and Savannah Guthrie took the stage.

NBC News is placing a big bet on Kelly: She will compete with CBS’ “60 Minutes” on Sundays at certain times of the year, with a newsmagazine produced by “Dateline” overseers David Corvo and Liz Cole. And she will vie  on the schedule with two of TV’s most enduring personalities — Kelly Ripa and Ryan Seacrest — on weekday mornings.  The TV networks’ morning scrum has always been feistiest during the hours between 7 a.m. and 9 a.m., when “Today,” “Good Morning America,” and “CBS This Morning” duke it out for the toast-and-eggs crowd. But the networks’ move to pit Kelly against Ripa and Seacrest could focus new attention on the time slot that follows those programs.

Information about Kelly’s efforts has leaked in recent weeks. She has conducted an interview with the Kardashian family that is expected to be utilized in the opening weeks of her morning program, and is slated to moderate a panel at a business conference in Russia that involves Russian president Vladimir Putin. Kelly is expected to try to get access to the chief of state for use at a  future time.

 

 

 

More TV

  • Game of Thrones finale

    Six Things We Learned From 'Game of Thrones: The Last Watch' Documentary

    HBO gave fans a long parting look at the making of “Game of Thrones” on Sunday night in a two-hour documentary that focused on the Herculean efforts by the small army craft and technical experts who worked on the mammoth fantasy drama. “Game of Thrones: The Last Watch” introduced viewers to the leaders of the [...]

  • 'Killing Eve' Season 2 Failed Where

    'Killing Eve' Season 2 Stumbled Where 'Barry' Soared (Column)

    SPOILER ALERT: This article contains spoilers for the entire second seasons of “Killing Eve” and “Barry.”  I was dead certain that “Killing Eve” and “Barry” — two of my favorite television debuts of 2018 — should have ended after a single season. Both coincidentally starring unstable assassins, the shows were smart, propulsive, and extremely weird [...]

  • A.P. BIO -- "Melvin" Episode 208

    'AP Bio' Canceled After Two Seasons at NBC

    “AP Bio” has been canceled at NBC. Series creator Mike O’Brien shared the news with fans on Twitter, writing that “This has been my favorite project of my life.” In the single-camera comedy, Glenn Howerton portrayed a disgraced Harvard philosophy scholar who lost out on his dream job and was forced to return to Toledo, [...]

  • James Holzhauer $2 million

    'Jeopardy!' Champion James Holzhauer Hits $2 Million Winnings Milestone

    This current “Jeopardy!” player has just won over $2 million on the popular game show. Who is James Holzhauer? The 34 year old professional sports gambler from Las Vegas has hit a “Jeopardy!” milestone by becoming only the second person in the show’s history to win over $2 million in regular season play. Holzhauer won [...]

  • Kanye West Shares a Memory of

    Kanye West Shares a Touching Memory of His Mother in Letterman Interview

    In a preview of David Letterman’s interview with Kanye West, which begins streaming next Friday, May 31, the musician’s wife Kim Kardashian West, tweeted a clip of him sharing a touching memory of his mother, Donda, who died in 2007 after a surgical procedure. While his wife looks on smiling, West answers Letterman’s question about [...]

More From Our Brands

Access exclusive content