You will be redirected back to your article in seconds

Mark Shuken Named President, Pac-12 Networks

Mark Shuken, an experienced hand in the operation of regional sports networks, has been named president of Pac-12 Networks, the various TV outlets operated on behalf of Western universities including UCLA, USC and Arizona State University. He is set to join the Pac-12 officially on September 6.

“I have a lot of experience in sports-content creation” as well as in working with the needs of cable and satellite distributors, said Shuken, in an interview. He has created and marketed regional sports network for the Los Angeles Lakers, Los Angeles Dodgers and LA Galaxy, and worked for Time Warner Cable Sports Network and DirecTV Sports Networks, and served as president and CEO of Liberty Sports Group.

Shuken fills a post previously held by Lydia Murphy-Stephans, the former Olympic speed skater who  became the first woman to head a national sports network. She stepped down from the job in June to launch her own media consultancy.

Pac-12 has agreements in place with both ESPN and Fox Sports to carry some of its games through 2024, said Larry Scott, the Pac-12 Conference’s Commissioner, in an interview. That gives Shuken some time to focus not only on beefing up advertising and sponsorship revenue, but also to explore digital distribution. “We are dipping our toe in the water, delivering content on twittera and with Facebook Live,” said Scott. “I think you will see us do more of that with some of the new companies that are going to make more of a priority around live video.”

Launched in August of 2012, Pac-12 Network is the first of its kind: a regional sports network devoted to a particular collegiate athletic conference that is owned outright by the universities that supply its content. Fox, CBS and ESPN had a hand in similar outlets, such as Big Ten Network or SEC Network. As such, said Scott, “we are able to follow our own decisions on production and generating additional income and eyeballs.”

Pac-12 Networks incorporates one national and six regional television networks, plus digital content that is made accessible through social media, university websites and Pac-12 Now, a  streaming service for authenticated subscribers to cable or satellite service. Each year, Pac-12 Networks offers live coverage of 850 sporting events

Pac-12 also wants to work on developing audiences around some sports that may not always get national attention, such as swimming or soccer. Shuken said he sees an opportunity to engage alumni and work fan bases to create communities around various sports. “You’ll see some data saying sports that one might find obscure – wrestling, for example – you have passionate audiences around. Every sport has its passionate audiences.”

More TV

  • R. Kelly

    R. Kelly Accusers Detail Abuse, Reveal Evidence on 'Dateline'

    The continuing controversy surrounding R. Kelly, including allegations of sexual abuse by a number of women over three decades, was the focus of Friday’s episode of “Dateline.” Speaking to accusers Sparkle, Jerhonda Pace and parents Tim and Jonjelyn Savage, among others, NBC’s Andrea Canning heard more harrowing tales of abduction and sexual misconduct on the part [...]

  • Kenan Thompson

    NBC Orders Comedy Pilots 'Saving Kenan' and 'Like Magic'

    NBC has ordered comedies “Saving Kenan” and “Like Magic” to pilot. “Saving Kenan” is a single-camera comedy starring “Saturday Night Live” veteran Kenan Thompson as a “newly widowed dad determined to be everything for his kids while begrudgingly letting his persistent father-in-law become more involved in their lives.” Jackie Clarke will serve as writer and [...]

  • The First -- "The Choice" -

    'The First' Canceled at Hulu After One Season

    Hulu has grounded the space exploration drama “The First” after one season, Variety has confirmed. The series hailed from Beau Willimon and starred Sean Penn and Natascha McElhone in Penn’s first regular television role. “The First” was set in the near future and followed the first human mission to Mars. Hulu gave the show a straight-to-series order in [...]

  • Nicole Maines Supergirl Trans Hollywood Portrait

    TV Roundup: 'Supergirl' Drops First Look at Nicole Maines as TV's First Trans Superhero

    In today’s TV News Roundup, The CW releases a first look at Nicole Maines on “Supergirl” and Variety unveils an exclusive look at Gabriel Iglesias’ new comedy special.  FIRST LOOKS truTV has released the first trailer for season 2 of Emmy-nominated series “At Home with Amy Sedaris.” The variety sketch comedy returns Tuesday, Feb. 19 at [...]

  • The Beatles Eight Days a Week

    Imagine's Documentary Arm Sets First-Look Pact With Apple (EXCLUSIVE)

    Brian Grazer and Ron Howard’s Imagine Documentaries has set a first-look pact with Apple to develop non-fiction features and series. The deal comes as Imagine is investing heavily in the premium non-fiction arena. The company in June recruited RadicalMedia veteran Justin Wilkes to head Imagine Documentaries as president. The deal suggests that Apple sees docu [...]

  • Fyre Festival Documentaries: The 10 Most

    Fyre Festival Documentaries: The 10 Most Outrageous Moments

    It is perhaps only fitting that two documentaries about the disastrous Fyre Festival, one of the most high-profile fraudulent failures in history, would arrive during the same week — a fitting cap on a tragicomedy of errors that, as both films outline in excruciating detail, unfolded like a slow-motion plane crash in the spring of [...]

More From Our Brands

Access exclusive content