You will be redirected back to your article in seconds

Mark Shuken Named President, Pac-12 Networks

Mark Shuken, an experienced hand in the operation of regional sports networks, has been named president of Pac-12 Networks, the various TV outlets operated on behalf of Western universities including UCLA, USC and Arizona State University. He is set to join the Pac-12 officially on September 6.

“I have a lot of experience in sports-content creation” as well as in working with the needs of cable and satellite distributors, said Shuken, in an interview. He has created and marketed regional sports network for the Los Angeles Lakers, Los Angeles Dodgers and LA Galaxy, and worked for Time Warner Cable Sports Network and DirecTV Sports Networks, and served as president and CEO of Liberty Sports Group.

Shuken fills a post previously held by Lydia Murphy-Stephans, the former Olympic speed skater who  became the first woman to head a national sports network. She stepped down from the job in June to launch her own media consultancy.

Pac-12 has agreements in place with both ESPN and Fox Sports to carry some of its games through 2024, said Larry Scott, the Pac-12 Conference’s Commissioner, in an interview. That gives Shuken some time to focus not only on beefing up advertising and sponsorship revenue, but also to explore digital distribution. “We are dipping our toe in the water, delivering content on twittera and with Facebook Live,” said Scott. “I think you will see us do more of that with some of the new companies that are going to make more of a priority around live video.”

Launched in August of 2012, Pac-12 Network is the first of its kind: a regional sports network devoted to a particular collegiate athletic conference that is owned outright by the universities that supply its content. Fox, CBS and ESPN had a hand in similar outlets, such as Big Ten Network or SEC Network. As such, said Scott, “we are able to follow our own decisions on production and generating additional income and eyeballs.”

Pac-12 Networks incorporates one national and six regional television networks, plus digital content that is made accessible through social media, university websites and Pac-12 Now, a  streaming service for authenticated subscribers to cable or satellite service. Each year, Pac-12 Networks offers live coverage of 850 sporting events

Pac-12 also wants to work on developing audiences around some sports that may not always get national attention, such as swimming or soccer. Shuken said he sees an opportunity to engage alumni and work fan bases to create communities around various sports. “You’ll see some data saying sports that one might find obscure – wrestling, for example – you have passionate audiences around. Every sport has its passionate audiences.”

More TV

  • adidas game of thrones

    5 New 'Game of Thrones' Collaborations Coming in Time for the Final Season

    Some of the biggest lifestyle brands in the world are jumping on the “Game of Thrones” bandwagon this spring, hoping to capitalize on the fandom and popularity of the HBO hit, as it enters its eighth and final season. From sneakers to spirits, these officially-licensed collaborations extend the characters and colors of the show beyond [...]

  • Nicole Richie

    Nicole Richie Joins Fox Comedy Pilot 'Richard Lovely'

    Nicole Richie has been cast in a series regular role in the Fox single-cam comedy pilot “Richard Lovely.” The project follows Richard Lovely (Thomas Lennon), the disgruntled author of the best-selling children’s book series, “Mr. Mouse.” He doesn’t hate children, but rather just everything about them. After a publicity fiasco involving an unexpectedly savvy 9-year-old [...]

  • Lachlan Murdoch

    New Fox CEO Lachlan Murdoch Announces All Employees to Receive Stock in Company

    The new standalone entity Fox Corp. held a town hall on Thursday, just over a day after the official closing of the 21st Century Fox-Disney merger. Fox Corp. chairman and CEO Lachlan Murdoch led the meeting, at which sources say he announced that all employees would receive stock in the new company. The amount of [...]

  • Deadwood

    'Deadwood' Movie Drops First Trailer, Premiere Date

    HBO is taking fans back to Deadwood. Nearly 13 years after the hit Western series ended, HBO Films has released the first look at “Deadwood: The Movie.” The film will premiere on the network on May 31. Series regulars Ian McShane, Timothy Olyphant, Molly Parker and John Hawkes will reprise their roles in the film, [...]

  • Jeaninne Pirro

    Fox News Will Keep Jeanine Pirro Off Schedule for Another Week

    “Justice With Judge Jeanine,” the Saturday-night opinion show led by Jeanine Pirro, will be off the Fox News schedule for a second week in the wake of remarks she made about a Muslim congresswoman. The network’s online schedule shows that it will run another repeat of the documentary series “Scandalous” in its place Saturday night [...]

  • Drew Goddard

    Drew Goddard Inks Exclusive Overall Deal With 20th Century Fox TV

    Writer, director and producer Drew Goddard has signed an exclusive, multiyear overall deal with 20th Century Fox Television, under which he will write, create, direct and develop new TV series for the studio across all platforms. Goddard’s deal, announced by Disney Television Studios and ABC Entertainment chairman Dana Walden, is the first to close since [...]

More From Our Brands

Access exclusive content